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COURSE DETAIL

PHILOSOPHY OF ART
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Philosophy Art History
UCEAP Course Number
110
UCEAP Course Suffix
UCEAP Official Title
PHILOSOPHY OF ART
UCEAP Transcript Title
PHILOSOPHY OF ART
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course enables students to take a critical stance towards the developments within contemporary art as well as towards the manner in which art is dealt with both scientifically and in the economic practices that concern it. For this purpose it shows how the canonical conceptualization of art and the nature of art itself within the metaphysical tradition end in a crisis, in which the accomplishment of both the metaphysical way of thinking and the metaphysical form of art coexists with a new beginning of both these spheres. Rather than proceeding historically, the course involves students in a hands-on study of some core aspects of the outlined crisis, so as to foster both their artistic sense and their analytical capacities in a manner that is attuned to the environment in which they need to operate. The course discusses topics including what is philosophy of art; The first man was an artist; the economist as an artist (and vice versa); metaphysics, aesthetics, and metaphysical art; the path of modernity; art of the end and art of the beginning; space and time in painting, music, sculpture, and poetry; the science of space and time; the science of art; and artistic economics.

Language(s) of Instruction
English
Host Institution Course Number
30077
Host Institution Course Title
PHILOSOPHY OF ART
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences

COURSE DETAIL

BRAND MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
206
UCEAP Course Suffix
UCEAP Official Title
BRAND MANAGEMENT
UCEAP Transcript Title
BRAND MANAGEMENT
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
The course provides an overview of typical brand management decisions applied to different market contexts. The course examines decisions regarding the creation of a new brand, the development strategies for an existing brand, and the management of a portfolio of brands. Furthermore, the course discusses the peculiarities of specific market contexts. Brand management encompasses a number of decisions regarding several marketing tools. The efficient and effective use of these tools allows the company to gain a competitive advantage by differentiating its brands' positioning from their competitors. Decisions regarding brand positioning, brand development strategies, and branding strategies are addressed in the course. The course also highlights specific factors to be taken into account when brand management is applied in BtoB markets, in service markets, in global markets, and in emerging markets. The course is based on a mix of lectures, case studies, and invited speeches by top executives about critical brand management decisions. The mix enables students to apply brand management models to real-life situations.
Language(s) of Instruction
English
Host Institution Course Number
10442
Host Institution Course Title
BRAND MANAGEMENT
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management

COURSE DETAIL

MACHINE LEARNING
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Statistics Computer Science
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
MACHINE LEARNING
UCEAP Transcript Title
MACHINE LEARNING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course offers an introduction to the fundamental concepts and tools of modern machine learning techniques. These tools are at the root of data science and data analytics, which are among the main pillars of the education program. The course discusses topics including the theory of machine learning; probability tools; statistical interference and regression techniques; unsupervised methods such as Principal Component Analysis, hierarchical cluster, and k-means; supervised methods such as K-nearest neighbors, Support Vector Machines, and Multi-Layer Neural Networks; and associative memories. The course consists of lectures, individual and group assignments, and participation in external competitions. The course requires students to have background knowledge in Python programming, elementary calculus, and basic statistics as a prerequisite.
Language(s) of Instruction
English
Host Institution Course Number
30412
Host Institution Course Title
MACHINE LEARNING
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Decision Sciences

COURSE DETAIL

REATIL & CHANNEL MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
204
UCEAP Course Suffix
UCEAP Official Title
REATIL & CHANNEL MANAGEMENT
UCEAP Transcript Title
RETAIL&CHANNEL MGMT
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
The course develops a specific knowledge about the retailing and distribution channel main trends and issues. The distribution channel is considered not only a tool to reach the final markets but also a new way for brand positioning and developing brand equity. During the first sessions of the course students become familiar with the different actors, activities, and distribution functions, and assess the related benefits and costs. The following sessions discuss managerial models aimed at selecting an optimal distribution channel structure and the go-to market strategy, as well as multi-channel and omni-channel management issues. The course is composed of three main parts. The first part discusses understanding channel actors: retailers and shoppers; students review the main retail trends and some of the key models to understand and detect the shopping behavior and insights. The second part discusses channel planning, management, and control. Topics in this section include channel design methodologies, trade marketing tools, and working partnership. The final part discusses new issues in channel management. Topics include multi-channel challenges and analyzing private labels trends, and considering the strategic role of the store brand within channels.
Language(s) of Instruction
English
Host Institution Course Number
10958
Host Institution Course Title
REATIL & CHANNEL MANAGEMENT
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management

COURSE DETAIL

CLIMATE CHANGE ECONOMICS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics
UCEAP Course Number
149
UCEAP Course Suffix
UCEAP Official Title
CLIMATE CHANGE ECONOMICS
UCEAP Transcript Title
CLIMATE CHNG ECON
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course examines the key role of economic activities as a driver of climate change and how economic tools can be used to investigate this problem and to design climate policies. In order to deal with the problem of climate change, students have to rethink some key economic concepts such as efficiency, externality, intertemporal decision making under uncertainty, and welfare aggregation, from a new and more applied perspective. Students also become familiar with key tools for climate change and long term energy policy making: integrated assessment models. The general mechanism of these tools are learned through applications like the role of innovation in the energy sector, game theory and the (in)stability of international climate agreements, and how the inclusion of uncertainty affects optimal policies and investment decisions. The course discusses topics including and introduction to the climate change challenge, integrated assessment models, making decisions about the environment (cost benefit and cost effective analysis), who is the social planner? (Inter-temporal and social aggregation issues), modeling technological change and climate mitigation technologies, valuation methods (valuing the market and non-market benefits of avoided climate change), environmental policy making, and international environmental agreements.

Language(s) of Instruction
English
Host Institution Course Number
30387
Host Institution Course Title
CLIMATE CHANGE ECONOMICS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics

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HISTORY OF LAW - INTRODUCTION TO EUROPEAN LEGAL HISTORY
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science Legal Studies History
UCEAP Course Number
109
UCEAP Course Suffix
UCEAP Official Title
HISTORY OF LAW - INTRODUCTION TO EUROPEAN LEGAL HISTORY
UCEAP Transcript Title
EURO LEGL HIST
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course provides an overview of the history of law in Europe. The course sketches the history of a common civilization, to which people contributed coming from different and faraway lands, cities, kingdoms, and towns. A special focus is on the sources of law: legislation, legal doctrine, and legal practice. The relevance of each of these sources varied over time. In order to shed light on the common features throughout the history of Europe, the course focuses on a selection of the institutions of private and public law which are most representative of each epoch and each country. A special emphasis is on the correlation between the laws and the role played by professional jurists. All topics in the course are dealt with particular attention to the exchange of normative bodies, legislations, doctrines, judicial decisions, and customs within Europe, including English Common Law. Overall, the course introduces students to the complexities of European legal history through in-depth analysis of the sources of the law, from the middle ages to the present time. The course recommends students have background knowledge with the fundamentals of Private Law and Public Law.

Language(s) of Instruction
English
Host Institution Course Number
50219
Host Institution Course Title
HISTORY OF LAW - INTRODUCTION TO EUROPEAN LEGAL HISTORY
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Law

COURSE DETAIL

MANAGEMENT OF GOVERNMENT ORGANIZATIONS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science
UCEAP Course Number
130
UCEAP Course Suffix
UCEAP Official Title
MANAGEMENT OF GOVERNMENT ORGANIZATIONS
UCEAP Transcript Title
MGMT GOVERNMT ORGS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course examines the role and relevance that organizations of public interest fulfill in modern liberal democracies. The course provides an analytical framework for reflecting on the most relevant tools at the disposal of policy-makers and public administrators to design, organize, manage, and improve public sector organizations. The course compares and contrasts tools employed at a national level with those typical of international contexts. The course employs organization and management theory to analyze organizations of public interest at the international (e.g. UN) and national levels. It explores a series of relevant topics considering different levels of analysis: the public sector in its entirety, networks of organizations, and dynamics at play within single organizations. The course discusses topics including organizational design and the main trade-offs in choosing the structure of organizations; organizational mission, strategy, and the environment; issues of stakeholder management, in particular, policy-makers and citizens; organizational effectiveness and performance; challenges and problems in the evaluation of performance of organizations of public interest; organizational culture and its measurement; issues of motivation and accountability; coordination and collaboration between organizations and within organizations; issues of conflict and power; and change and innovation in organizations of public interest.
Language(s) of Instruction
English
Host Institution Course Number
30341
Host Institution Course Title
MANAGEMENT OF GOVERNMENT ORGANIZATIONS
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences

COURSE DETAIL

PUBLIC GOVERNANCE
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science
UCEAP Course Number
122
UCEAP Course Suffix
UCEAP Official Title
PUBLIC GOVERNANCE
UCEAP Transcript Title
PUBLIC GOVERNANCE
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course addresses the complexity of decision-making processes in the public sector with a focus on the implications due to different governance models, multiple stakeholders, and public-private relations. The course provides the tools, competences, and skills to understand, critically discuss, and design public, as well as collaborative, governance models and decision-making processes to support strategic choices of public interest and/or relevance. The course discusses topics including the evolution of governing models, public and collaborative governance, and solutions and levers to successfully manage public governance. The assessment for this course is based on a written exam, and group assignments.
Language(s) of Instruction
English
Host Institution Course Number
30342
Host Institution Course Title
PUBLIC GOVERNANCE
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences

COURSE DETAIL

MANAGEMENT OF FASHION & LUXURY COMPANIES
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
229
UCEAP Course Suffix
UCEAP Official Title
MANAGEMENT OF FASHION & LUXURY COMPANIES
UCEAP Transcript Title
MGMT FASHION&LUXURY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This graduate-level course provides an overview of the global luxury and fashion business, and an in-depth understanding of market drivers, business models, and brand management strategies. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: keeping the traditions, breaking them up, balancing old and new, staid and stylish, nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. The course examines current debates about fashion and luxury strategies and discusses topics such as the impact of the industry consolidation, the emergence of new business models, new retail channels and new media, and pros and cons of brand extension. Traditional lectures alternate with case study discussions and presentations from guest speakers. Students carry out one group assignment aimed at practicing methodologies of competitive intelligence, product management, and brand management. Students complete a field assignment requiring commitment and intense group work. This course includes a group assignment, peer evaluation, and a written final exam. To successfully complete the course a basic knowledge in marketing and management is strongly suggested.
Language(s) of Instruction
English
Host Institution Course Number
20237
Host Institution Course Title
MANAGEMENT OF FASHION & LUXURY COMPANIES
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management and Technology

COURSE DETAIL

CULTURAL ANTHROPOLOGY
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Anthropology
UCEAP Course Number
151
UCEAP Course Suffix
UCEAP Official Title
CULTURAL ANTHROPOLOGY
UCEAP Transcript Title
CULTRL ANTHRPOLOGY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course discusses theoretical tools to understand the contemporary world from a cultural perspective. After an introduction to Cultural Anthropology, the course examines the processes of globalization. This course covers various themes and problems in the world, in particular the problems that resulted from dynamic relations between tradition and modernity, relations between local and global, and the tension between centers and margins. This course analyzes the policies of identity as well as the role of cultural symbols. The course also explores topics including cultural and social anthropology, the anthropological research and its theoretical and methodological foundations, the anthropological concept of culture, anthropology of the contemporary, the cultural dimensions of globalization, disjuncture and difference in the Global Cultural Economy, and the Anthropology of Development. Students complete an oral final exam. There are two versions of this course, one taught in Italian and one taught in English. This is the English taught course.
Language(s) of Instruction
English
Host Institution Course Number
30036
Host Institution Course Title
CULTURAL ANTHROPOLOGY
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences
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