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COURSE DETAIL

PRICING
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
209
UCEAP Course Suffix
UCEAP Official Title
PRICING
UCEAP Transcript Title
PRICING
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
This course provides a comprehensive framework, starting from the current price centricity in today's business patterns, through tools that execute both price fixing and price management topics. Students review case discussions, lectures, and speeches by top managerial figures such as chairmen, CEOs, and EVPs. Lastly, the course discusses a road map for a strategic pricing management in a successful company, acting as a practical toolkit for students. Students discuss topics including the rationale of focusing a business strategy on the maximization of margin, rather than revenues only, to have superior asset performance; advanced pricing tools and metrics; and planning and executing strategic pricing management programs consistently. The course consists of a hybrid of lectures, cases, and guest speaker sessions.
Language(s) of Instruction
English
Host Institution Course Number
10948
Host Institution Course Title
PRICING
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management

COURSE DETAIL

MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
127
UCEAP Course Suffix
UCEAP Official Title
MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH
UCEAP Transcript Title
COMP&INNOV HIGHTEC
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course provides a framework and strategic tools to better understand the issues surrounding competition in knowledge creation and innovation. The main focus is on the acquisition of a set of powerful analytical tools that are critical for the development of a strategy in high-technology sectors. High-technology industries exhibit specific characteristics that require particular approaches to cope with their dynamics. Competitive dynamics of sectors such as streaming media, digital music, home video gaming, disk drives, wireless service providers, and mobile television are discussed. These tools can provide the framework for insightful planning when deciding which technologies to invest in, how to structure those investments, and how to anticipate and respond to the conduct of a variety of economic actors. Guest lectures and a variety of company examples provide evidence on how firms have succeeded in out-innovating their competition and successfully established themselves as dominant players. Textbooks for the course include COMPETING THROUGH INNOVATION: TECHNOLOGY STRATEGY AND ANTITRUST POLICIES by D.J. Teece and STRATEGY RULES: FIVE TIMELESS LESSONS FROM BILL GATES, ANDY GROVE, AND STEVE JOBS by D.B. Yoffie, M.A. Cusumano.
Language(s) of Instruction
English
Host Institution Course Number
30209
Host Institution Course Title
MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management

COURSE DETAIL

TECHNOLOGY AND INNOVATION MANAGEMENT
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
141
UCEAP Course Suffix
UCEAP Official Title
TECHNOLOGY AND INNOVATION MANAGEMENT
UCEAP Transcript Title
TECH & INNOV MGMT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course equips students with the tools and the knowledge required to understand, analyze, and manage the creation, development, and exploitation of innovation within companies. The course consists of three parts. Part one discusses industry dynamics of technological innovation, topics include sources of innovation, types and patterns of innovation, S-curves and diffusion of innovation, and network effects and platform markets. Part two discusses technology commercialization strategy and protection, topics include profiting from innovation; protecting innovation through Patents; and Trademarks, Copyrights, and trade secrets. The third part of the course discusses managing the innovation process, topics include selecting innovation projects, managing the R&D portfolio, organizing for innovation, managing new product development teams, and managing the new product development process.

Language(s) of Instruction
English
Host Institution Course Number
30154
Host Institution Course Title
TECHNOLOGY AND INNOVATION MANAGEMENT
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management

COURSE DETAIL

MARKETING
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
106
UCEAP Course Suffix
UCEAP Official Title
MARKETING
UCEAP Transcript Title
MARKETING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course provides a broad understanding of marketing management and the role of marketing in society. The course has two main purposes. First, it drives students to understand the basic principles of marketing. Second, it offers students models and tools to manage the exchange process between firms and customers. The course provides students with a learning experience reflecting the true marketing management process existing within firms. The first part of the course is dedicated to the diagnostic nature of marketing activity. Here, the course is a walk through the main strategic decisions falling under the marketing domain: developing marketing strategies and plans, capturing marketing insights, understanding consumer and business markets, and identifying targets and segments. The second part of the course is focused on the implementation side of the marketing, where main strategic policies are concretely realized and oriented to the market: it mainly regards product, pricing, distribution, and communication decisions. There are two versions of this course, one taught in Italian and one taught in English. This is the English taught course.
Language(s) of Instruction
Host Institution Course Number
30015
Host Institution Course Title
MARKETING
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing

COURSE DETAIL

INTERNATIONAL BANKING
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
111
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL BANKING
UCEAP Transcript Title
INTL BANKING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course focuses on the role of banks and other financial institutions. The course discusses (1) the main types of financial institutions and the risks they face; (2) banks’ liquidity management and systemic risk; (3) the regulatory framework, with particular emphasis on capital requirements and the resolution framework, and the relationship with accounting; (4) executive compensation; and (5) the challenges for the financial industry due to the low interest rate environment and the Covid-19 crisis. Particular attention is devoted to the European banking industry throughout the course. The course discusses topics including commercial and investment banks: Activities and challenges; financial risks; liquidity and systemic risk; interconnectedness between banks and mutual funds and hedge funds: implications for systemic risk; executive compensation; capital, liquidity, and macro-prudential regulation; the relationship between accounting and prudential regulation; bank resolution framework and state aid; low interest rate environment (LIRE); and post Covid-19: main events and the future of banking.

Language(s) of Instruction
English
Host Institution Course Number
30178
Host Institution Course Title
INTERNATIONAL BANKING
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance

COURSE DETAIL

STRATEGIC DECISION MAKING AND MARKETS
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
163
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC DECISION MAKING AND MARKETS
UCEAP Transcript Title
DECISN MAKING&MRKTS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
Markets that populate our economies are characterized by a limited number of firms that behave strategically. Antitrust intervention plays an increasing role in those markets, by shaping the competitive environment. This course examines the performance and operation of imperfectly competitive markets, as well as the behavior of firms in these markets. The course looks at the effects of various business decisions and of various forms of policy intervention on the way firms compete and on the outcome of oligopolistic markets. Course topics include game theory, the determinants of market power in static oligopolistic models, strategic positioning and advertising, consumer inertia: search costs and switching costs, the intensity of rivalry in dynamic oligopolistic models: collusive agreements, horizontal mergers, strategic and non-strategic barriers to entry, markets with network externalities, exclusive dealing and other exclusionary practices, and anti-trust intervention in oligopolistic markets. This course recommends students have an understanding of basic microeconomics concepts, in particular with the notion of Nash Equilibrium and Subgame Perfect Nash Equilibrium, with basic oligopolistic models (such as Bertrand and Cournot models of static competition), and with the fundamentals of unconstrained and constrained optimization problems as a prerequisite for this course.
Language(s) of Instruction
English
Host Institution Course Number
30458
Host Institution Course Title
STRATEGIC DECISION MAKING AND MARKETS
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics

COURSE DETAIL

VENTURE & DEVELOPMENT CAPITAL
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
120
UCEAP Course Suffix
UCEAP Official Title
VENTURE & DEVELOPMENT CAPITAL
UCEAP Transcript Title
VNTR&DVLPT CAPITAL
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course develops an in-depth knowledge of the venture capital (VC) industry in order to get students be able to carry out an investment analysis in a proper way, taking into consideration all the specific terms and features that affect a VC deal from the investor’s perspective. Moreover, students who attend the course should be able to enter in touch with a real VC deal, to embrace the investor’s angle and to put in practice the know how learnt during the course. The course is split in two parts. The first part is focused on financial features that mark target companies for VC, the VC industry characteristics and the management of VC companies. The second part devotes attention to carry out a comprehensive analysis of an investment opportunity from the VC investor’s point of view. Topics covered include: what is VC and why it exists; what differs entrepreneurial finance from corporate finance; why are VC target firms special, and why and when are they not able to raise capital in the debt market; which are the solutions offered by venture capitalists to the firm’s financial needs, and the relationships between the entrepreneur (the firm) and the outside investor (the VC company); how to read and analyze a business plan from a target company, and business models and revenue forecast; how to invest: organizational framework, strategies, and investment vehicles; investor categories who place funds in the VC industry (financial institutions and pension funds, family offices, corporations, government and local authorities, and informal investors); how to regulate the relationship between general and limited partners ring fenced in investment schemes: disclosure and accountability, incentives schemes, and how to share returns between parties; investment criteria and investment styles (round-financing, milestones, venture debt, portfolio leverage, and exit way); investment valuation: valuation criteria, relevant cash flow, and cost of capital measures; investment valuation: valuation model, and explicit and implicit values; how to put valuation model in practice; and investment decision process: terms of the deal, share price, expected IRR, and investment recommendation. The course recommends students have a background in Financial Mathematics, Accounting, and Corporate Finance as a prerequisite.

Language(s) of Instruction
English
Host Institution Course Number
30186
Host Institution Course Title
VENTURE & DEVELOPMENT CAPITAL
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance

COURSE DETAIL

DEMOCRACY AND PUBLIC POLICYMAKING
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science
UCEAP Course Number
126
UCEAP Course Suffix
UCEAP Official Title
DEMOCRACY AND PUBLIC POLICYMAKING
UCEAP Transcript Title
DEMOCRCY&PUB POLICY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course examines tensions between the process of public policy making and democratic values. The course reviews both democratic theory and the policy process, and addresses two important questions. The course is divided into two main sections to address these two questions. The first section of concerns the question of how representative government functions when those who implement public policy have the authority to reshape democracy. The focus is on policy formation, policy implementation, and the tension between the goals, as well as the democratic values important in each stage. To address this question students study the theory of democracy, and examine the tensions between two major approaches to it: popular accountability through selection and the sanction of representatives, and deliberative democracy. Students therefore catalog a set of democratic values important to making and implementing policy. The course then develops a framework for evaluating the democratic consequences of various elements of the policy process. Specifically, the framework aims to assess when the accountability and process values of representative democracy are enhanced or obviated by particular structures for making and implementing policies. Students employ their framework to analyze cases in various contexts. The second part of the course applies the above framework to examine the question of how contemporary forms of implementing public policy strengthen or weaken tension with democratic values. In particular, emphasis is given to reforms informed by managerialist ideas and principles of competition and accountability for results, and by ideas of citizens' and private actors' involvement in government and principles of transparency and collaboration/partnership. The course explores some innovative trends in government including evidence-based policy, behaviorally-informed policies (i.e. nudging), policy experimentalism, and policy evaluation, and critically assess these trends with respect to the values of representative democracy. In each lecture, concrete examples of these trends drawn from current events are discussed. There is a written mid-term and final exam.
Language(s) of Instruction
English
Host Institution Course Number
20635
Host Institution Course Title
DEMOCRACY AND PUBLIC POLICYMAKING
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences

COURSE DETAIL

FINANCIAL ECONOMICS
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics
UCEAP Course Number
126
UCEAP Course Suffix
UCEAP Official Title
FINANCIAL ECONOMICS
UCEAP Transcript Title
FINANCIAL ECONOMICS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course covers the most important areas of financial economics and investments. The course explores how financial markets work and how they price financial securities and assets. As witnessed in the recent 2008-2009 financial crisis, financial market risks can have spillovers to the whole macroeconomy. Therefore, to understand macroeconomic risks, it is important to have a solid understanding of how financial markets work. The course discusses topics including portfolio selection, equilibrium asset pricing, arbitrage, fixed income securities, and derivatives. Students are required to have completed courses in calculus and statistics as a prerequisite for this course.

Language(s) of Instruction
English
Host Institution Course Number
30055
Host Institution Course Title
FINANCIAL ECONOMICS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance

COURSE DETAIL

FUNDAMENTALS OF INFORMATION TECHNOLOGY LAW
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Legal Studies
UCEAP Course Number
123
UCEAP Course Suffix
UCEAP Official Title
FUNDAMENTALS OF INFORMATION TECHNOLOGY LAW
UCEAP Transcript Title
INFO TECH LAW
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course provides a general overview on Information Technology Law and how it has evolved in order to respond to the rapid technological and social change. The first module introduces the key concepts of the relevant legal systems. The second module explores the relationship between law and technology, highlighting the most critical legal issues raised by technological developments. Particularly, a focus is devoted to the analysis of the evolution of the legal concepts of sovereignty and regulation in the age of globalization. Finally, the third module of the course focuses on the law of the governance of the Internet. After a general framework, protection of fundamental rights (freedom of speech and data protection) and the emergence of new rights and actors on the Internet are examined.
Language(s) of Instruction
English
Host Institution Course Number
30405
Host Institution Course Title
FUNDAMENTALS OF INFORMATION TECHNOLOGY LAW
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Law
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