Thailand

This course introduces the overall responsibilities and tasks of a brand manager. Topics include the different customer segments, methodology to select strategic target market(s), design of brand positioning and identity, brand strategy and marketing programs, growing and sustaining brand equity, brand audit, and brand health check.

This course examines behaviors of firms in imperfectly competitive markets. It covers the structure conduct performance (SCP) paradigm, which examines the relationship among market structure, firms conduct, and their performance. It also covers firms decisions on operation, resource allocation, as well as firms strategic actions. Price theory and game theory are used to analyze issues such as pricing, research and development, advertising, and decisions under imperfect information. The course also covers competition in multi-sided markets and the importance of platforms as well as the role of competition policy in competition regulation.

This course explores the concepts and frameworks of behavioral economics that are used to explain observations in the financial sector. Topics include the prospect theory and its implications for investment behaviors, empirical evidences in the financial sector that support the idea of behavioral economics, and models that incorporate psychological and sociological factors in explaining asset returns.

This course provides computational skill development. It examines computational problem formation and tools for problem solving (Excel and Python). Other topics include decomposition and pattern recognition, abstraction and algorithm design, information utilization and storage (tables and databases), information presentation (data visualization), ethical usage of digital content and technology, and privacy. 
 

This course presents international trade theory and trade policy practices. Relevant international trade theories are discussed together with the hypothesized consequences and empirical support. The course examines both tariff and non-tariff trade policy measures. In the latter, both traditional (e.g. quota, local content requirements) and new forms (sanitary and phyto-sanitary, technical requirement) of non-tariff measures are covered. The course also discusses free trade agreements and international production sharing, and their impacts.

This course explores Thai literature since World War II, with an emphasis on close reading of selected texts in relation to their social, political, and cultural contexts.

This course introduces students to the geography of Thailand, its natural resources, its flora and fauna and the human response to it. It covers the physical, topographical, and administrative geography of the Thai nation-state and the importance of spatial analysis.

This course studies the management and planning of customer-centric product and service strategy. It covers the definition, importance, and unique differences between products and services, as well as internal and external factors affecting management, market positioning, and product and service decision strategies, such as customer experience-enhanced service marketing mix (7P's), product mix, product line, product portfolio, and product and service life cycle management. The course also covers new product and service design and essential tools to create a positive customer experience and long-term organizational value, which are the Business Model Canvas, Service Blueprint, Innovative Product Development, and tools for monitoring, evaluating, and improving service quality, such as SERVQUAL and E-SERVQUAL models.

This course provides basic knowledge of various areas of law, mainly private law, public law, and criminal law, which are relevant in everyday life. 

This course examines various topics that play a role in financial markets and institutions. Topics include: money and capital markets at the micro level; financial assets; financial assets, risks, and risk-bearing; theory of equilibrium pricing of financial assets; interest rate determination and structure; asymmetric information in financial markets; financial institutions; risk management of financial institutions; behavior and regulation of financial institutions; and other contemporary issues and recent developments in financial systems.