COURSE DETAIL
COURSE DETAIL
The course is divided into four sections: advertising in context, advertising planning, models of advertising effectiveness, and social/cultural effects of advertising. It seeks to relate theories or issues to examples of advertising where possible, and draws on practitioner as well as academic literature in relating theory to practice. Video material is used, providing insights into the development of particular campaigns as well as different perspectives on issue such as stereotyping and the communication of values in advertising. Practitioner input into the course is also intended to relate theory to practice.
COURSE DETAIL
This course is for beginners with no previous knowledge of Korean. It gives absolute beginners a basic, working knowledge of spoken and written Korean. The lectures are taught in larger groups (of approximately 30 students), while separate oral tutorials entail smaller groups (of around 15 students). In the tutorials, students practice speaking and writing tutorials. Students learn the Korean script (Hangul) and acquire a vocabulary of 600/700 Korean words. They also learn how to comprehend and compose short pages in Korean. Topics covered throughout the course include daily routines, making plans, means of transportation, and shopping.
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This literature course develops independent thought and the ability to communicate information effectively. Students are encouraged to work independently, to discover and synthesize information, and to select the most relevant materials from a wide range of reading. Students learn how to assess the reliability of evidence and weigh a variety of competing or conflicting arguments, to analyze complex questions, to exercise problem-solving skills, and, in the developing and organizing of arguments, students learn how to present a coherent, reasoned, and well-supported set of conclusions in clear prose. Reading list includes: Jane Austen, NORTHANGER ABBEY, Charles Dickens, HARD TIMES, Elizabeth Gaskell, NORTH AND SOUTH, Mary Shelley, FRANKENSTEIN, and Walter Scott, IVANHOE, among others.
COURSE DETAIL
COURSE DETAIL
The course covers chromosome structure and organization, gene expression and RNA processing in prokaryotes and eukaryotes, genetic engineering, genetic stability and instability, transposable elements and DNA rearrangements, genetic analysis, mouse genetics, and transgenesis. The lectures are complemented by tutorials and by practical sessions that provide hands-on experience of genetical and molecular genetical manipulations.
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The tissues that make up the human body display extraordinary characteristics; self-assembly, self-healing, adaptive, and sometimes actuatable. This course looks into the source of these characteristics and then considers what materials we, as engineers, can use to replace them. Students focus attention on the musculoskeletal and cardiovascular systems of the body and the biomaterials that have been developed for use as substitutes. They consider how the body reacts to the presence of man-made biomaterials and the impact of the need for biomaterial sterilization. Not all replacement materials are man-made; students think about tissue engineering as a way to grow new tissue. Finally, the course introduces the legal processes surrounding regulation of biomaterial use and considers the ethics of growing new body parts.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
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