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The course provides students with a framework for understanding and analyzing the key issues involved in developing marketing strategy and conducting marketing operations on an international scale. At the heart of the course is the tension between standardization and adaptation and implications for the marketing mix.
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Eukaryotic cells are characterized by the presence of intracellular organelles. Membrane trafficking is the essential process of maintaining these organelles and allowing the transport of proteins and lipids from one compartment to another and to the correct destination. This course introduces students to the world-leading research in this area taking place at UCL, and focuses on presenting a data-led accumulation of knowledge. Students will learn how to critically analyze research papers and gain experience in scientific writing and presentation.
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The course explores the individual, the social context of behavior, and the relationship between the two. It encourages students to think in an interdisciplinary way by linking social psychology to other subject domains in psychology, and in particular to topics in other social science disciplines (particularly sociology). Students are presented with key theories, methods (including experimental work), concepts as well as new developments in the field of social psychology. Examples of key topics include attitudes and attitude change, social constructionism, social cognition, the self and social identity, group behavior, social influence, violence and aggression, prosocial behavior, prejudice and discrimination, and interpersonal relationships.
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Throughout the 20th century, economics became more mathematical as a discipline and now requires sophisticated mathematical tools and techniques to solve problems arising in economics. The course provides students with some of the necessary mathematical background to study economics more effectively and more rewardingly.
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This course provides an understanding of metabolic processes in eukaryotes and prokaryotes. It covers areas such as strategies for cellular regulation, fed and fasting state metabolism, exercise metabolism, fat metabolism, electron transport and ATP synthesis, photosynthesis, copper/iron/zinc homoestasis in health and disease, prokaryotic metabolism of inorganic compounds (such as iron, sulphur and arsenic) and how they are controlled.
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This course explores the relationship between collective and individual behavior, society, and technology. It is especially concerned with how technologies evolve in relation to organizational, collective, and individual behavior, and vice versa. Students evaluate how technologies deliver (and fail to deliver) profitable, effective and valuable products services processes and activities. The course explores in detail the relationship between society and technology, especially in terms of how and why technologies succeed and fail; the value that technologies deliver (and do not deliver); and the wider position of technology in society. Students examine also the relationship between individuals and technology, and how behavior influences how technologies are developed, and how technologies influence and shape behavior.
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This course explores the ethics of artificial intelligence in the context of autonomous technologies that involve the transfer of control and governance from human beings to robots and other intelligence systems. Normative and behavioral theories of ethics are used to explore the implications of artificial intelligence in the areas of liability associated with ownership of AI, agency and privacy, biases, malicious and harmful use of AI, and the rights of artificially intelligent beings.
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This course explores the debates and social research evidence around personal relationships in contemporary society. The course mainly draws on sociological and anthropological scholarship. Students learn about the interplay between intimate life and social organization, to understand better how wider social forces shape the most personal of experiences. Drawing on scholarship from across the globe, the course explores how intimacy and love differ across the cultural, socio-economic, and political contexts in which individuals live. The course explores different kinds of intimate relationships, whether romantic, family, or friendship based. Sexuality is explored as a practice of intimacy.
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This course focuses on ethical and philosophical approaches to democracy. It introduces students to major theories of democracy, as well as major critiques of democracy.
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The course familiarizes students with theoretical perspectives that explain the emergence and change of modern welfare states. To this end, the course typically outlines the development of European welfare states, and discusses the emergence of different types of welfare states. The course usually covers core theoretical approaches to understand welfare state politics, which may include economic models of inequality and redistribution, party politics and public opinion, the influence of political institutions, and the role of immigration, race, and gender. The course may also include case studies of specific policy fields or social policy reforms, such as the Universal Credit reforms in the United Kingdom. Students learn a set of theoretical tools that help them understand past, present, and future debates about social policy and the welfare state, and evaluate social policies in a comparative perspective.
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