COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course on marketing covers product life cycles, marketing mixes, brand(ing), market segmentation, positioning, targeting, a case study approach, SWOT/TOWS analysis, Porter’s models (e.g. value chain), sales, globalization and international/global marketing, market studies, strategy, and various matrices.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines the fundamentals of a deliberate and structured approach to problem solving, balancing analysis and judgment, to avoid the common pitfalls of problem solving in organizations.
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COURSE DETAIL
Strategic Management deals with the organization, management, and strategic positioning of the firm so as to gain long-term competitive advantage. This course examines how firms gain and sustain competitive advantage; analyzes strategic business situations and strategy formation; and how to implement strategy and organize the firm for strategic success.
COURSE DETAIL
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