Business Administration

This course introduces key marketing concepts, theory, and practices. The course covers conceptual frameworks and develops skills in marketing analysis and planning through a combination of readings and case discussion. This course also develops the ability to apply marketing theory to actual situations and to build foundations for relevant academic disciplines. 

This course is a broad survey of the field of international business.

This course provides an information set to properly assess investment opportunities using accounting publicly released information. The course includes: a review of basic accounting concepts and main tools; the analysis of financial statements; earnings quality analysis: determinants, economic consequences, and proxy; firms’ valuation using the most common valuation techniques; and an overall understanding of role and responsibility of key players in the financial information field (analysts, investor relators, and so on). The course requires knowledge of basic financial accounting as a prerequisite.

This course focuses on how to create value and growth through innovation in new and existing markets. The course includes a general overview of reasons for success or failure of new products as well as techniques on how to identify opportunities for successful product/service innovations. Students examine the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students apply innovation methods across a wide variety of product and service categories. The course is taught using interactive workshop methods and techniques. Students first experience these facilitation techniques while learning innovation.

This course examines organizational story telling skills through the study of works of fiction, memoirs, and speeches from around the world. It also studies the relationship between storytelling and management.

This course covers the influential factors that play a role in creating a successful marketing strategy. It focuses on the world of wine and the champagne industry in particular. It highlights the region, important players from the vine to the wine, and the production process. Finally, the course considers the marketing of luxury: what constitutes luxury, who it attracts, and how to sell it.

This course is designed to give students the critical thinking skills to assess these audiences and markets from both an economic and psychological perspective, giving students the tools to implement effective marketing strategies. Using real-world case studies, students understand how marketing intersects with other business functions to create customer and shareholder value. Through active discussion with faculty and peers students understand the key concepts and theories of marketing that enable effective market analysis - a critical element of managerial decision-making.