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Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

COURSE DETAIL

STRATEGIC BRAND MANAGEMENT
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
163
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC BRAND MANAGEMENT
UCEAP Transcript Title
STRATGIC BRAND MGMT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course offers a study of the strategic role of branding. It examines the key principles of building enduring brands in competitive markets and creating market value. This course discusses the latest research in brand management and reviews case studies of brand successes and missteps.
Language(s) of Instruction
English
Host Institution Course Number
51720 / 51731
Host Institution Course Title
STRATEGIC BRAND MANAGEMENT
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed

COURSE DETAIL

RIALTO BUSINESS GAME GLOBAL SUPPLY CHAIN CHALLENGE
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
215
UCEAP Course Suffix
UCEAP Official Title
RIALTO BUSINESS GAME GLOBAL SUPPLY CHAIN CHALLENGE
UCEAP Transcript Title
RIALTO BUSINSS GAME
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
This course is based on role-playing. Students take a specific role in their company and collaborate with the other managers in order to run the business, through Rialto, an online business game on global supply chain management. With Rialto students have a complete view of the relationship between supply chain decisions and company's results; they experience the complexity of functional versus process decisions and face competition among different firms and players. The business game develops over 12 runs (each run lasts 50 minutes) that correspond to 12 months of the scenario. In each run students have to take a set of supply chain decisions. Students complete assignments regarding strategy and performance analysis.
Language(s) of Instruction
English
Host Institution Course Number
11733
Host Institution Course Title
RIALTO BUSINESS GAME GLOBAL SUPPLY CHAIN CHALLENGE
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management
Course Last Reviewed

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COMMUNICATION AND BEHAVIOR IN ORGANIZATIONS
Country
United Kingdom - England
Host Institution
University College London
Program(s)
University College London
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
105
UCEAP Course Suffix
UCEAP Official Title
COMMUNICATION AND BEHAVIOR IN ORGANIZATIONS
UCEAP Transcript Title
COMM&BEHAVIOR ORGS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course examines the contribution of the behavioral sciences to the current understanding of how organizations function. It emphasizes how an understanding of individual and group behavior can improve both the quality of working life and the effectiveness of organizations.
Language(s) of Instruction
English
Host Institution Course Number
MSIN0003
Host Institution Course Title
COMMUNICATION AND BEHAVIOUR IN ORGANISATIONS
Host Institution Campus
University College London
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed
2019-2020

COURSE DETAIL

VALUES-DRIVEN INNOVATION
Country
Hong Kong
Host Institution
University of Hong Kong
Program(s)
University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
136
UCEAP Course Suffix
UCEAP Official Title
VALUES-DRIVEN INNOVATION
UCEAP Transcript Title
VALUES-DRIVEN INNOV
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course seeks to provide a platform for critical rethinking of the role of business in creating both business value and social value. Porter's “Shared Value Creation” is used as a broad framework to look into the building blocks of creating a win-win situation where economic success and societal benefits co-exist through innovative thinking and solutions. The courses examines how to design innovative businesses that can respond to increasing demands for a fairer and better society, a greener environment and greater job satisfaction, whilst reducing costs, building customer loyalty, attracting and retaining talents, thus creating long-lasting value. Assessment: preparation, attendance, and participation; individual written assignments; group project; group debate.

Language(s) of Instruction
English
Host Institution Course Number
IIMT3626
Host Institution Course Title
VALUES-DRIVEN INNOVATION
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed
2021-2022

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GLOBAL HUMAN RESOURCE MANAGEMENT
Country
Japan
Host Institution
Keio University
Program(s)
Keio University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
143
UCEAP Course Suffix
UCEAP Official Title
GLOBAL HUMAN RESOURCE MANAGEMENT
UCEAP Transcript Title
GLOBAL HR MGMT
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

This course examines the critical issues facing organizations in simultaneously managing their human resources at home and abroad. It focuses on the connection between corporate strategies and the effective management of human resources across countries. Key topics include local responsiveness, global integration, social architecture, global talent, and global leadership. The course uses a combination of lectures, class discussions, and case analyses.

Language(s) of Instruction
English
Host Institution Course Number
N/A
Host Institution Course Title
GLOBAL HUMAN RESOURCE MANAGEMENT
Host Institution Campus
Keio University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Professional Career Programme
Course Last Reviewed
2022-2023

COURSE DETAIL

MANAGEMENT SCIENCE
Country
Japan
Host Institution
International Christian University
Program(s)
International Christian University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
130
UCEAP Course Suffix
UCEAP Official Title
MANAGEMENT SCIENCE
UCEAP Transcript Title
MANAGEMENT SCIENCE
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course introduces the theory, algorithms, and applications of optimization. The optimization methodologies include linear programming, network optimization, integer programming, and decision trees. Topics: applications to logistics, manufacturing, transportation, marketing, project management, finance, and techniques of quantitative analyses for business decisions. Includes a project in which students select and solve a problem in practice.
Language(s) of Instruction
English
Host Institution Course Number
BUS306E
Host Institution Course Title
MANAGEMENT SCIENCE
Host Institution Course Details
Host Institution Campus
International Christian Univeristy
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed

COURSE DETAIL

DIGITAL STRATEGY
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
207
UCEAP Course Suffix
UCEAP Official Title
DIGITAL STRATEGY
UCEAP Transcript Title
DIGITAL STRATEGY
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
This course examines the potentialities offered by omni-channel integration, mobile connectivity, social media, and big data in order improve the quality of interactions with customers and business partners, and to enable new approaches to product development by implementing open innovation activities. The course discusses customer empowerment and direct customer involvement into the core product development and commercialization activities through the Web. The course focuses on the emerging business models and their effective management, and considers the implications for both manufacturers and distributors, either in business-to-consumer or business-to-business markets. Attention is paid to both online pure players (e.g., Amazon.com; BravoFly.com) - whose main goal is to leverage the Internet to directly build customer value and brand value - and traditional companies (Ducati.com; IBM.com; Vodafone.com; Walmart.com) - which use technology in order to better leverage and integrate their activities. More broadly, the course analyzes the main opportunities and challenges emerging in the digital landscape, by exploring new developments in business and marketing management. The course consists of a hybrid of lectures, cases, and guest speaker sessions.
Language(s) of Instruction
English
Host Institution Course Number
10840
Host Institution Course Title
DIGITAL STRATEGY
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management
Course Last Reviewed

COURSE DETAIL

COMPARATIVE BUSINESS AND EUROPEAN LAW
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Legal Studies Business Administration
UCEAP Course Number
112
UCEAP Course Suffix
UCEAP Official Title
COMPARATIVE BUSINESS AND EUROPEAN LAW
UCEAP Transcript Title
COMP BUS&EUROPE LAW
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
An understanding of the rules governing international commercial transactions is a fundamental tool for professionals practicing in business-related areas. This course offers an in-depth introduction to the regulation of international commercial transactions. While the course focuses on technical legal issues, emphasis is also put on economic and political considerations affecting the regulation of international business. The course is divided into two parts. The first part explores international business transactions and covers the following main topics: international sales of goods and the UN Convention on Contracts for the International Sale of Goods; the documentary sale transaction, commercial terms, and bills of lading and letters of credit; agency and distributorships; licensing distribution or production abroad, and technology transfer; franchising; foreign direct investment; shareholders' agreements; and mergers. The second part of the course examines international trade law and covers the following main topics: international trade, from the GATT to the WTO; GATT non-discrimination principles: MFN and NT; trade in goods (GATT) and trade in services (GATS), and exceptions from WTO free-trade rules; TBT and SPS Agreements, and TRIPs; WTO and Regional Trade Agreements; fair trade and trade remedies: dumping and subsidies; international protection of foreign investments; and EU Commercial Policy: CETA and future developments. Students complete a written finale exam.
Language(s) of Instruction
English
Host Institution Course Number
30058
Host Institution Course Title
COMPARATIVE BUSINESS AND EUROPEAN LAW
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Law
Course Last Reviewed

COURSE DETAIL

INTERNATIONAL FINANCE
Country
Japan
Host Institution
Keio University
Program(s)
Keio University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
148
UCEAP Course Suffix
C
UCEAP Official Title
INTERNATIONAL FINANCE
UCEAP Transcript Title
INTERNATNL FINANCE
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course introduces basic concepts, tools and facts to understand international financial markets. The course uses a simple framework to analyze a number of questions that are of current interest - including the recent global financial crisis and monetary policy changes in Japan and other countries.
Language(s) of Instruction
English
Host Institution Course Number
N/A
Host Institution Course Title
INTERNATIONAL FINANCE
Host Institution Course Details
Host Institution Campus
Keio University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Global Passport Program
Course Last Reviewed

COURSE DETAIL

GLOBAL BUSINESS ENVIRONMENT
Country
United Kingdom - England
Host Institution
University of Kent
Program(s)
English Universities,University of Kent
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
103
UCEAP Course Suffix
UCEAP Official Title
GLOBAL BUSINESS ENVIRONMENT
UCEAP Transcript Title
GLOBAL BUS ENVIRON
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course covers various aspects of the changing international business environment, and their impact upon business operations and strategy. It gives students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organizations concerned.

Language(s) of Instruction
English
Host Institution Course Number
BUSN3430
Host Institution Course Title
GLOBAL BUSINESS ENVIRONMENT
Host Institution Course Details
Host Institution Campus
University of Kent
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed
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