Business Administration

This course examines the management of marketing functions, analysis of external forces affecting marketing decision-making, implementation and control of marketing activities, and an examination of the global impact of marketing. It also explores the fundamental concepts surrounding the selection and assessment of markets and development and delivery of products, the role and contribution of marketing to successful business operations as well as to society, and the identification of marketing opportunities and viable marketing strategies. Specific topics include segmentation, consumer behavior, marketing research, diffusion of innovation, product and pricing strategies, distribution, advertising management, and global marketing.

This course teaches students the concepts and tools necessary to inspire better manage innovation with the goal to help you pre-empt the high failure rates associated with innovation in the real world. Emphasis is placed on more contemporary forms of innovation such as open innovation. Interactive case studies, a group project, and innovation exercises form an integral part of the course as innovation cannot simply be taught but must be experienced. 

This course examines core managerial accounting concepts for planning, control, and decision-making. The course presents the concepts of cost and managerial accounting; analyzes accounting information for decision making purposes; and discusses contemporary managerial accounting techniques. 

Workplace ethics (Occupational Ethics) is an emerging issue of the times. When working hours continue to prolong, work relationships continue to complicate, work values continue to be disintegrated due to diversity, and the continuous innovation of technology at work subverts inherent behavior patterns. In chaos of disagreement, the thinking and dialogue of workplace ethics is meeting the needs of this era and helping people to find the greatest common divisor of interests and well-being. Since the 20th century, the tide of capitalism's consequentialism and the pursuit of maximum profit has been hitting and submerging the entire world of work. People are confused about how to find the real meaning and value of work. This is a construction that requires the help of inner life experience. Among them, the promotion of Workplace Spirituality is a good choice, because its purpose is to help workers realize the inner spiritual meaning of work, spread a sense of harmony, and get the whole workplace community to be inspired.