Business Administration

Italy's cultural heritage represents at least 50% of the world's cultural heritage, according to UNESCO. This cultural heritage and the artistic and cultural institutions involved require management and promotion. This course studies the main economic issues in the creative industries (tv, radio, cinema, publishing, theaters, museums, music) and the value chain. Special attention is given to exploring means of service erogation, with a focus on service management both in main and accessory services. The course analyzes the organizational theme of the compatibility of the administration/management aspects of culture with the artistic/intellectual aspects, and the business mechanisms needed to make these work together. Guest speakers from creative hubs and businesses in the field bring real-life cases to class.

This course examines the decisions and processes involved in the development of an integrated marketing plan. It covers the benefit of an integrated marketing plan and its importance to marketers; each element of the promotional mix; the advantages and disadvantages of each element of the promotional mix; how each element of the promotional mix can be implemented; objectives for a campaign; developing a budget; and creating marketing messages appropriate for broadcast, print, direct marketing and social media.

This course introduces the theory and practice of investment management. It covers the basic logic of investment optimization, function and structure of financial markets, evaluation of individual bonds and securities, and derivatives markets. Topics include asset categories, asset allocation methods, asset portfolio optimization, stock and bond valuation, and the use and valuation of derivative assets.

This course introduces the basics of management communication theories and strategies. Topics include audience analysis, communicator credibility, message construction and delivery, channel choice, and organizational context. The primary focus involves interpersonal skills, the skill of active listening, reflective responses, organizational communication and network, stakeholder and system theory, and communication skills, crisis communication and management, negotiation, presentation skills, cross-cultural communication, writing strategies, public relations, etc. The course includes the study and discussion of communication theory and business cases in order to analyze and understand the strategic thinking and skills in communicating with others both within and outside the organization.

Business today is by all measures - global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course consists of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries and regions, including a general overview of global business environment, foreign direct investment, and entry strategies. The class also discusses the management of global market and reviews several case studies that epitomize the issues involved in today's global world. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but also includes guest speakers, video clips, class discussion and readings on current issues.

The course provides an overview of China's financial market. It examines the history and development, as well as the current status and future prospects of China's capital market. It covers the behavioral characteristics of Chinese market participants, the regulatory system, and taxation and accounting systems. Other topics include securities, tax policy changes, transaction cost and property rights, family business inheritance, the impact of China's accounting policy changes, and behavioral finance.