Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

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LUXURY BRANDS AND THE LUXURY INDUSTRY
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
114
UCEAP Course Suffix
UCEAP Official Title
LUXURY BRANDS AND THE LUXURY INDUSTRY
UCEAP Transcript Title
LUXURY BRANDS
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
This course examines the operations of, and problems within, the luxury industry. Topics include: luxury brands; sales; parallel trade; intellectual property; competition; the fashion industry.
Language(s) of Instruction
Spanish
Host Institution Course Number
11194
Host Institution Course Title
LAS MARCAS DE LUJO Y SUS ENTRESIJOS
Host Institution Course Details
Host Institution Campus
Facultad de Ciencias Sociales y Jurídicas. (Getafe)
Host Institution Faculty
Host Institution Degree
Host Institution Department
Derecho Social e Internacional Privado
Course Last Reviewed

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PRINCIPLES OF MARKETING
Country
Thailand
Host Institution
Thammasat University
Program(s)
Thammasat University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
139
UCEAP Course Suffix
UCEAP Official Title
PRINCIPLES OF MARKETING
UCEAP Transcript Title
PRINCIPLES OF MKTNG
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides a study of marketing as one of the core business functions. It explores modern marketing with an emphasis on the concept of marketing, its economic and social impacts, consumer behavior, and the process of marketing mix management. Other topics include market segmentation, product positioning, consumer research, promotion, pricing, e-commerce, and marketing strategy. The course concludes with a discussion of responsibility and ethics of marketers.
Language(s) of Instruction
English
Host Institution Course Number
MK 201
Host Institution Course Title
PRINCIPLES OF MARKETING
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Administration
Course Last Reviewed

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GLOBAL INTERCULTURAL MANAGEMENT
Country
Netherlands
Host Institution
Maastricht University - Center for European Studies
Program(s)
Maastricht Summer
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
GLOBAL INTERCULTURAL MANAGEMENT
UCEAP Transcript Title
GLOBL INTRCLTR MGMT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

Global Intercultural Management explores different aspects of intercultural management, including teams, leadership, Human Resource Management, values, culture, and negotiations. The units are designed to develop student's abilities to compare and analyze the reasons for fundamental differences, in intercultural management and governance practices that exist amongst key organizations and societies around the world. Studies focus on comparative analysis of combinations of cultures (societies and public and private governance) across Nations, corporations and Non-Governmental Organizations (NGOs) and Inter-Governmental Organizations (IGOs). These fundamental understandings are essential to successfully shaping policies and decisions for executives and managers in a much globalized world. Students are challenged to explore and explain intercultural issues that influence and impact global management. Students have the opportunity to develop a deeper knowledge about how culture shapes management practices in international organizations. Academic inquiry is explored through the examination of the following units: The Global Challenge Unit; Culture and Intercultural Management Unit; Organizational Culture –Global Interaction Unit; Values and Culture: Impact and Influence Unit; Intercultural Communication and Cultural Competence Unit; Leadership Foundation and Styles– Effective Multicultural Teams Unit; International Management – HR Strategies Unit; Role of the Global Manager.

Language(s) of Instruction
English
Host Institution Course Number
BUS3013
Host Institution Course Title
GLOBAL INTERCULTURAL MANAGEMENT
Host Institution Course Details
Host Institution Campus
Maastricht University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Center for European Studies
Course Last Reviewed

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PRINCIPLES OF MARKETING
Country
Barbados
Host Institution
University of the West Indies
Program(s)
University of the West Indies
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
106
UCEAP Course Suffix
UCEAP Official Title
PRINCIPLES OF MARKETING
UCEAP Transcript Title
PRINCIPL OF MARKTNG
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course exposes students to the conceptual framework and principles underlying the use and application of marketing practice. Specific emphasis is placed on product, pricing, promotion and channel decisions by service, public and private sector organizations to satisfy efficiently consumer and client needs.
Language(s) of Instruction
English
Host Institution Course Number
MKTG2001
Host Institution Course Title
PRINCIPLES OF MARKETING
Host Institution Campus
UWI-Cave Hill
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management Studies
Course Last Reviewed
2024-2025

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INTERNATIONAL MANAGEMENT
Country
United Kingdom - England
Host Institution
University of Manchester
Program(s)
University of Manchester
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
138
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL MANAGEMENT
UCEAP Transcript Title
INTERNATIONAL MGMT
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course enables students to understand the need for a holistic approach to international management and leadership in a global business environment. Students learn to recognise key aspects of management theory in an international context, and gain a developed understanding of planning for international business and the need for responsible business behaviour around the world. They also examine theories of change, and implementing and managing change in an international context, and learn to demonstrate communication, analytical and critical skills in relation to case studies of international organizations. Finally, students assess and evaluate management and leadership theories and concepts, and their relationship to international organizations, including a global leisure context.
Language(s) of Instruction
English
Host Institution Course Number
EDUC21501
Host Institution Course Title
INTERNATIONAL MANAGEMENT
Host Institution Campus
Manchester
Host Institution Faculty
Host Institution Degree
Host Institution Department
University of Management
Course Last Reviewed
2019-2020

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CONSUMER BEHAVIOR: BEHAVIORAL FUNDAMENTALS FOR MARKETING AND MANAGEMENT
Country
United Kingdom - England
Host Institution
London School of Economics
Program(s)
Summer at London School of Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
117
UCEAP Course Suffix
S
UCEAP Official Title
CONSUMER BEHAVIOR: BEHAVIORAL FUNDAMENTALS FOR MARKETING AND MANAGEMENT
UCEAP Transcript Title
CONSUMER BEHAVIOR
UCEAP Quarter Units
5.50
UCEAP Semester Units
3.70
Course Description

This course provides an introduction to the basic theories for understanding consumer behavior. Unlike in traditional business management courses, students dig deeper into fundamental psychological theories that shed invaluable light on how consumers make choices. Using a variety of methods, students explore the entire consumer experience from seeking information, evaluating it, and using it to make strategic decisions. Students learn how this information can be used to form attitudes and influence behavior. Using real-world case studies, students have the tools to apply the course content to real-world business scenarios.

Language(s) of Instruction
English
Host Institution Course Number
MG103
Host Institution Course Title
CONSUMER BEHAVIOUR: BEHAVIOURAL FUNDAMENTALS FOR MARKETING AND MANAGEMENT
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed
2025-2026

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MARKETING ANALYTICS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Computer Science Business Administration
UCEAP Course Number
124
UCEAP Course Suffix
UCEAP Official Title
MARKETING ANALYTICS
UCEAP Transcript Title
MARKETING ANALYTICS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

In today's information-driven economy, firms increasingly rely on data pertaining to markets, products, and consumer behavior to inform strategic decision-making in areas such as pricing, advertising, and customer targeting. When correctly used, these data serve as critical inputs for developing effective marketing strategies. This course equips students with the analytical tools and methodological frameworks necessary to leverage such data for strategic marketing applications. The emphasis is on secondary data, i.e., data generated from actual consumer behavior or firm-level decisions. Examples include aggregate market-level data (e.g., car sales statistics), disaggregate panel data (e.g., household grocery purchases), and individual-level digital traces (e.g., online clickstream data). In contrast, primary data, which are collected through surveys or conjoint studies specifically for a particular research purpose, are covered in the Marketing Research class. Prerequisites: background knowledge on statistics, economics, and econometrics, as well as data analysis and relevant coding skills. 

Language(s) of Instruction
English
Host Institution Course Number
30420
Host Institution Course Title
MARKETING ANALYTICS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing
Course Last Reviewed
2025-2026

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PRINCIPLES OF TECHNOLOGY ENTREPRENEURSHIP
Country
Singapore
Host Institution
National University of Singapore
Program(s)
National University of Singapore
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Computer Science Business Administration
UCEAP Course Number
151
UCEAP Course Suffix
UCEAP Official Title
PRINCIPLES OF TECHNOLOGY ENTREPRENEURSHIP
UCEAP Transcript Title
TECHNO ENTREPRENEUR
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course introduces the concepts and principles of technology entrepreneurship. The course presents the current developments in entrepreneurship, worldwide and in Singapore and how to use a variety of tools, techniques and frameworks for the development and analysis of entrepreneurial businesses. Lectures cover the latest concepts and principles on innovation and entrepreneurship. Much time is set aside for class discussion and interaction. Case studies are employed to enhance learning and local examples are cited as illustrations, as much as possible. Students undertake a team project to develop the core elements of a new entrepreneurial venture and make a presentation of the project in class.
Language(s) of Instruction
English
Host Institution Course Number
IS3251
Host Institution Course Title
PRINCIPLES OF TECHNOLOGY ENTREPRENEURSHIP
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Information Systems and Analytics
Course Last Reviewed
2025-2026

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FINANCIAL ECONOMICS
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
108
UCEAP Course Suffix
UCEAP Official Title
FINANCIAL ECONOMICS
UCEAP Transcript Title
FINANCIAL ECON
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description

This course is a study of capital markets and financial asset valuation. Topics include: instruments and markets; arbitration and fixed income assets; interest rate term structure; asset valuation under uncertainty; evaluation of derivatives; portfolio selection under uncertainty; mean-variance portfolio selection; and the capital asset pricing model (CAPM).

Language(s) of Instruction
Spanish
Host Institution Course Number
20843
Host Institution Course Title
ECONOMÍA FINANCIERA
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics / Business Administration
Course Last Reviewed

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MANAGEMENT OF FINANCIAL INSTITUTIONS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
160
UCEAP Course Suffix
UCEAP Official Title
MANAGEMENT OF FINANCIAL INSTITUTIONS
UCEAP Transcript Title
MGMT FINANCIAL INST
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The landscape of financial institutions has dramatically changed since the 2008-09 global financial crisis. The regulatory framework applicable to financial institutions has changed accordingly, to provide stricter responses and render institutions more resilient. In light of these changes, the course focuses on the main issues faced by banks and insurance companies over the last two decades. These include funding and investment strategies as well as risk management and performance measurement, together with the rise of new types of financial institutions such as FinTech and non-bank lenders. The course analyzes topics including the banking industry today: players, strategies, and regulation; liabilities management and credit policy in banking: financial instruments and business practices; banking business and risk management, focusing on credit risk and the NPL issue; financial statement analysis and performance measures in banking; Insurance process and insurance premiums ;risk and capital management for insurers; and financial statement analysis and performance measures in insurance. Background knowledge of statistics (mean, variance, covariance, OLS) and portfolio theory is highly recommended. Furthermore, knowledge and application of financial mathematics (fixed income pricing, and duration measures) is highly recommended.

Language(s) of Instruction
English
Host Institution Course Number
30148
Host Institution Course Title
MANAGEMENT OF FINANCIAL INSTITUTIONS
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance
Course Last Reviewed
2025-2026
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