Business Administration

The course builds knowledge and skills that enable and inspire students to most effectively lead and participate in organizational life. The course addresses these goals by learning about the psychological and sociological foundations of human behavior and building effective individual and managerial skills that can develop individuals as leaders.

This course provides a general framework for understanding how marketing activities are undertaken within various organizations. Topics of study include: strategic and tactical marketing, relationship marketing and key account management, internal and external market analysis, consumer behavior, market segmentation, positioning strategies, brand strategies, distribution channels, pricing, commercial communication, marketing audits, and the marketing plan. THIS COURSE IS THE SAME AS BUS A 102 BUT TAUGHT IN ENGLISH.

This course examines the definition of an entrepreneur as an innovator who recognizes and seizes opportunities; converts those opportunities into workable/marketable ideas; adds value through effort, money and skills; assumes the risk of the competitive marketplace to implement these ideas; and realizes the rewards from these efforts.

This course focuses on the key issues on formation, decision-making, communication and negotiation, and implementation of international business strategy (IBS). The course discusses core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment under strategic uncertainty, flexibility and speed are key to competitive supremacy. The course presents the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies. This case-based teaching strategy aims at shedding light on the critical issues on why and how a firm goes global and competes in the global marketplace, responds to Covid-19 Pandemic & de-globalization; an industry profits from disruptive innovation & global entrepreneurial opportunities, and a nation makes policy changes toward smart cities/nations, clean energy, among others. 

This course introduces operations management concepts and techniques related to the design, planning and control, and improvement of the operations function of a firm. It covers a mix of qualitative and quantitative methods that provide the necessary tools to make intelligent decisions in operations. Topics include process fundamentals, quality management, constraint management, lean systems, waiting line models, inventory management, forecasting, newsvendor model, revenue management, and supply chain strategies.

Italy's cultural heritage represents at least 50% of the world's cultural heritage, according to UNESCO. This cultural heritage and the artistic and cultural institutions involved require management and promotion. This course studies the main economic issues in the creative industries (tv, radio, cinema, publishing, theaters, museums, music) and the value chain. Special attention is given to exploring means of service erogation, with a focus on service management both in main and accessory services. The course analyzes the organizational theme of the compatibility of the administration/management aspects of culture with the artistic/intellectual aspects, and the business mechanisms needed to make these work together. Guest speakers from creative hubs and businesses in the field bring real-life cases to class.

This course examines the decisions and processes involved in the development of an integrated marketing plan. It covers the benefit of an integrated marketing plan and its importance to marketers; each element of the promotional mix; the advantages and disadvantages of each element of the promotional mix; how each element of the promotional mix can be implemented; objectives for a campaign; developing a budget; and creating marketing messages appropriate for broadcast, print, direct marketing and social media.