Business Administration

The Internship Workforce course provides students with an overview of working in the United Kingdom. The course looks at the changing organizational structures of work in Britain. It examines the social and economic changes that affect the workplace in the UK. Topics covered include: sociology of work, trade unions, oppression at work, generational changes at work, and the future of work. An internship while studying in London provides an opportunity to experience a “hands on” working situation and a different perspective on the workplace and working practices, while developing professional skills.

This course covers the basic theories and methods of sampling technology, and application of sampling surveys in the fields of society, economy, and scientific research. It introduces some basic probability sampling methods, including simple random sampling, stratified sampling, cluster sampling, multi-stage sampling, equidistant sampling and unequal probability sampling, etc., focusing on the theory of statistical inference and sampling design. It provides a brief introduction to non-sampling errors and survey practices (such as questionnaire design, survey report writing, etc.).

This course examines the four major functions of modern management, namely, planning, organizing, leading, and controlling. Moreover, there are four special topics in modern management in this course, namely, Communication, Decision Making, Management of International Business, and Entrepreneurship.

Ethics is characterized by a discourse on moral values, norms and standards, and the decision-making on the basis of sound argumentation. This ethics course confronts students with ethical and responsibility dilemmas which they study, reflect on, and discuss in small groups. Students who complete this course master the core insights of business ethics theory and corporate responsibility. All participants should have a basic understanding of the functioning of organizations, management of and co-ordination within organizations, organizational ecology, co-ordination mechanisms in industries, and of economic order.

This course is part of the Laurea Magistrale in innovation and organization of culture and the arts. The course is intended for advanced level students only. Enrollment is by consent of the instructor. The course focuses on the elements of marketing within the service sector that are applicable specifically to cultural organizations. This course introduces, discusses, and analyzes several key topics in the area of service. The course explores topics including challenges inherent in marketing and managing services; developing and delivering quality service; strategies and tools for addressing the challenges of services management and marketing, the “services marketing mix,” and the complexities of service design, delivery, and communication aimed at building sustainable service brands. Students discuss producing and delivering services, the servuction model and its implication for theory and practice; customer behavior before and during the service experience; the role of employees in service delivery; the Servicescape; service quality and customer satisfaction; measuring customer satisfaction; and pricing. The course includes traditional lectures, presentations, and interactive teaching regarding concepts and theories as well as in class discussions of case studies. Assessment is based on a written exam based on essay questions.

Technologies such as Internet-of-Things (IoT) and Artificial intelligence (AI) are transformative forces reshaping business strategies, value models, products, services, and operations worldwide for competitive advantage. This course provides a comprehensive view of how technology continues to evolve and gets integrated into all aspects of businesses through dramatic shifts in business models. 

In the post-industrial and information age, societal problems are increasingly complex and require systems thinking and design approaches that can deal with their complexity. This course introduces a systems design approach to complex social-ecological-technical problems. The scope of the course encompasses the theories, methodologies, and case studies related to systems thinking and design. This class is designated as a Social Innovation Certificate (SIC) course. The course contents and practices are related to social innovation and solving social problems. The Institute of Higher Education Innovation (IHEI) may collect student assignments and course contents for further purposes. For more details regarding the SIC, please visit the IHEI’s website,http://ihei.yonsei.ac.kr.