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Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

COURSE DETAIL

INTERNATIONAL HRM
Country
United Kingdom - England
Host Institution
King's College London
Program(s)
King's College London
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
139
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL HRM
UCEAP Transcript Title
INTERNATIONAL HRM
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course explores the theory and practices of international human resource management (IHRM). The first part of the course helps students understand the institutional characteristics across states and capitalist economies. Here, the course asks why and to what extent companies located in different countries adopt distinct practices regarding compensation, work design, training, and flexibility. The second part of the course examines the role of HRM in the management of multinational firms and discusses particular human resource management challenges faced by multinational corporations.

Language(s) of Instruction
English
Host Institution Course Number
6SSMN348
Host Institution Course Title
INTERNATIONAL HRM
Host Institution Campus
King's College London
Host Institution Faculty
Host Institution Degree
Host Institution Department
Department of Management
Course Last Reviewed
2021-2022

COURSE DETAIL

DIGITAL CONVERSATIONS AND MARKETING
Country
United Kingdom - England
Host Institution
University College London
Program(s)
University College London
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
163
UCEAP Course Suffix
UCEAP Official Title
DIGITAL CONVERSATIONS AND MARKETING
UCEAP Transcript Title
DIGITAL MARKETING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course examines how organizations are approaching the shift to digital and omnichannel marketing, working across multiple media channels, and utilizing new engagement methods. This is a practical and applied course with hands-on and experiential exercises and activities each week. Students discuss the current digital marketing methods, techniques, and strategies underpinned by the latest research and best-practice case studies. The course equips students with the skills and knowledge to understand how the media landscape, marketing engagement methods, and tools are changing, and explores what may be the future of digital marketing.
Language(s) of Instruction
English
Host Institution Course Number
MSIN0029
Host Institution Course Title
DIGITAL CONVERSATIONS AND MARKETING
Host Institution Campus
Host Institution Faculty
School of Management
Host Institution Degree
Host Institution Department
Course Last Reviewed
2023-2024

COURSE DETAIL

SOCIAL ENTREPRENEURSHIP
Country
Australia
Host Institution
University of Sydney
Program(s)
University of Sydney
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
127
UCEAP Course Suffix
UCEAP Official Title
SOCIAL ENTREPRENEURSHIP
UCEAP Transcript Title
SOCIAL ENTREPRENSHP
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course addresses how to use business knowledge and skills to address complex social and environmental problems. The course is structured around engaged inquiry-based learning, providing students the opportunity to learn from theory and practice. Topics include the challenges of growing a social enterprise, sourcing funds from a variety of stakeholders, understanding and reporting social impact, and collaboration and leadership.
Language(s) of Instruction
English
Host Institution Course Number
IBUS3108
Host Institution Course Title
SOCIAL ENTREPRENEURSHIP
Host Institution Course Details
Host Institution Campus
sydney
Host Institution Faculty
Host Institution Degree
Host Institution Department
International Business
Course Last Reviewed

COURSE DETAIL

INTERNATIONAL MANAGEMENT
Country
Korea, South
Host Institution
Yonsei University
Program(s)
Yonsei University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
124
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL MANAGEMENT
UCEAP Transcript Title
INTL MANAGEMENT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

To develop creative future business leaders with global perspectives and integrity, this course provides students with a practical and comprehensive understanding of the management of the multinational corporations (MNCs). In this course, students will (1) learn about international business strategy and organization, and (2) develop the ability to deal with the various problems in managing business operations internationally. By taking this course, students will gain the fundamental knowledge of international management, and develop their global perspective to become a future ethical business leader in the global marketplace.

Language(s) of Instruction
English
Host Institution Course Number
BIZ3134
Host Institution Course Title
INTERNATIONAL MANAGEMENT
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Administration
Course Last Reviewed
2021-2022

COURSE DETAIL

BRANDS AND INTERNATIONAL MARKETING
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
109
UCEAP Course Suffix
S
UCEAP Official Title
BRANDS AND INTERNATIONAL MARKETING
UCEAP Transcript Title
BRANDS&INTL MARKET
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines the current techniques and models of branding, and uses them to understand the sources of brand strength which are found in brand identity, salience, awareness, loyalty, associations, and perceptions of quality. Although branding began with consumer products and services, brand management techniques are now used widely in non-consumer areas. One topic covered in this course is the application of branding to cultural industries (museums, cities, regions and countries). Current research on celebrity branding is also studied.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
BRANDS AND INTERNATIONAL MARKETING
Host Institution Course Details
Host Institution Campus
PKP Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics, Business and Management
Course Last Reviewed

COURSE DETAIL

DESIGN THINKING AND LEAN STARTUP STRATEGY
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
145
UCEAP Course Suffix
UCEAP Official Title
DESIGN THINKING AND LEAN STARTUP STRATEGY
UCEAP Transcript Title
STARTUP STRATEGY
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

The overall aim of this subject is to establish the foundations of innovation and entrepreneurship, and use tools such as design thinking and lean startup strategy to create values. Students will acquire a broad overview of principles, theories, and practice of innovation and entrepreneurship, together with an understanding of key tools, skills, and attitudes required to operate in an entrepreneurial environment. On successful completion of this subject students should be able to:

  •   Explain the range, scope and complexity of the issues and problems related to the strategic management of technology, innovation and entrepreneurship

  •   Analyze and evaluate various approaches to managing innovation and entrepreneurship, in both startup and mature organizations

  •   Apply major innovation theories and entrepreneurial tools (e.g., design thinking, lean startup strategy, open innovation) to the analysis of case studies

  •   Explain the innovative and entrepreneurial evolution and phenomena taking place today

Language(s) of Instruction
English
Host Institution Course Number
MANA115004
Host Institution Course Title
DESIGN THINKING AND LEAN STARTUP STRATEGY
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Jiamin Zhang
Host Institution Degree
Host Institution Department
School of Management
Course Last Reviewed
2022-2023

COURSE DETAIL

SHARING ECONOMY AND SMART CITIES MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Urban Studies Economics Business Administration
UCEAP Course Number
110
UCEAP Course Suffix
UCEAP Official Title
SHARING ECONOMY AND SMART CITIES MANAGEMENT
UCEAP Transcript Title
SHARE ECON&SMRT CTY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course concerns the sharing economy and smart cities. The course discusses six different topics: sharing economy and smart cities: a conceptual framework, designing new value propositions for sharing economy and smart cities, enabling technologies for innovation, business development and innovation, case presentation and discussion, and group exercises: assessing and developing new value propositions. Students are assessed on a group project and written exam. The course requires students to have a basic knowledge background in business and public management.
Language(s) of Instruction
English
Host Institution Course Number
30445
Host Institution Course Title
SHARING ECONOMY AND SMART CITIES MANAGEMENT
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences
Course Last Reviewed

COURSE DETAIL

FINTECH FOR BANKING AND FINANCIAL TRANSFORMATIONS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
119
UCEAP Course Suffix
UCEAP Official Title
FINTECH FOR BANKING AND FINANCIAL TRANSFORMATIONS
UCEAP Transcript Title
FINTECH:BANKING&FIN
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The banking industry is changing widely and consistently. Technology is playing an increasing role in the financial services industry, offering new opportunities to make new competitors - namely FinTechs and BigTechs - enter the financial services market, empowering existing players and threatening the way incumbents’ business models are changing. The course exposes students to this fast-growing intersection between technology and finance, under a double perspective: disruption versus evolution. Also covering the juncture of modern technology and banking. The curriculum is organized by vertical-product areas that are the spectrum of concepts driving innovations of the principal financial intermediation functions. They are also those that are most active and most prone to innovation through start-ups: money and payments, lending, saving, and investment. For each area, the course analyzes the marketplace, the incumbents, the new business cases, and strategies of the incoming technology-driven players with an emphasis on the underlying economics, technology applied, and the way competition is changing its features. Students develop a theoretical and practical understanding of the forces transforming the banking and financial services industry at an international level.

Language(s) of Instruction
English
Host Institution Course Number
30511
Host Institution Course Title
FINTECH FOR BANKING & FINANCIAL TRANSFORMATIONS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance
Course Last Reviewed
2021-2022

COURSE DETAIL

INTRODUCTION TO FINANCIAL ACCOUNTING
Country
Hong Kong
Host Institution
University of Hong Kong
Program(s)
University of Hong Kong
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
55
UCEAP Course Suffix
UCEAP Official Title
INTRODUCTION TO FINANCIAL ACCOUNTING
UCEAP Transcript Title
FINANCE ACCOUNTING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course introduces the concepts of financial accounting and its underlying assumptions. It studies basic accounting procedures including transaction recording in journals and ledgers and preparation and analysis of financial statements. It covers the principles of double-entry bookkeeping, interpretation of financial statements, issues raised by corporate regulation, and the use of management information for decision making. Topics include accounting and information for decision making; basic financial statements; the accounting cycle, capturing economic events, and reporting financial results; accounting for merchandising activities; financial assets; inventories and cost of goods sold; plant assets and depreciation; liabilities and stockholders' equity; income and changes in retained earnings; statement of cash flows; and financial statement analysis. Text: John J. Wild, Winston Kwok, Ken W. Shaw, and Barbara Chiappetta, PRINCIPLES OF FINANCIAL ACCOUNTING. Assessment: attendance and participation, assignments, midterm test, group project, final exam.

Language(s) of Instruction
English
Host Institution Course Number
ACCT1101
Host Institution Course Title
INTRODUCTION TO FINANCIAL ACCOUNTING
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed
2022-2023

COURSE DETAIL

MARKETING
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
102
UCEAP Course Suffix
UCEAP Official Title
MARKETING
UCEAP Transcript Title
MARKETING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides a general framework for understanding how marketing activities are undertaken within various organizations. Topics of study include: strategic and tactical marketing, relationship marketing and key account management, internal and external market analysis, consumer behavior, market segmentation, positioning strategies, brand strategies, distribution channels, pricing, commercial communication, marketing audits, and the marketing plan.
Language(s) of Instruction
Spanish
Host Institution Course Number
13167
Host Institution Course Title
MARKETING
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Host Institution Department
Economía de la Empresa
Course Last Reviewed
2023-2024
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