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Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

COURSE DETAIL

MARKETING MANAGEMENT
Country
Germany
Host Institution
Humboldt University Berlin
Program(s)
Humboldt University Berlin
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
104
UCEAP Course Suffix
UCEAP Official Title
MARKETING MANAGEMENT
UCEAP Transcript Title
MARKETING MANAGEMNT
UCEAP Quarter Units
5.50
UCEAP Semester Units
3.70
Course Description
The objective of the course is to show the benefits of using a systematic and analytical approach to marketing decision-making. An analytical approach enables students to: a) understand how the “first principles” of marketing strategy helps firms organize the analytics opportunity and challenge in today’s data era, and b) use and execute data analytic techniques and case studies to understand how to solve marketing analytics problems in a scientific and process-driven manner. Most analytic challenges that marketing researchers, consultants, and managers face, could be integrated under one umbrella that comprises four fundamental marketing problems: a) all customer are different; b) all customers change; c) all competitors react; d) all resources are limited. The course then emphasizes how the “first principles” of marketing strategy help solve the four fundamental marketing problems and helps students develop analytic competencies pertaining to each of the four first principles. Students learn how to measure customer preferences, recognize different ways to segment markets, identify attractive customers to target, determine the best positioning of your brand, and develop new products that add value. Overall, by completing this course, students learn to make the return on investment case for marketing expenditures that companies are increasingly asking of their executives.
Language(s) of Instruction
English
Host Institution Course Number
70615Ü
Host Institution Course Title
MARKETING MANAGEMENT
Host Institution Course Details
Host Institution Campus
WIRTSCHAFTSWISSENSCHAFTLICHE FAKULTÄT
Host Institution Faculty
Host Institution Degree
Host Institution Department
Betriebswirtschaftslehre
Course Last Reviewed

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INTERMEDIATE KNOWLEDGE OF SPREADSHEETS
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
14
UCEAP Course Suffix
E
UCEAP Official Title
INTERMEDIATE KNOWLEDGE OF SPREADSHEETS
UCEAP Transcript Title
INTMED SPREADSHEETS
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description

This course offers a practical study of spreadsheet tools for the automation of tasks and data lifecycle management. Topics include: an introduction to the use of spreadsheets; structure of a spreadsheet-- book, sheets, and cells; working with cells and sheets; formula and references; tables and pivot tables; data visualization.

Language(s) of Instruction
English
Host Institution Course Number
17597
Host Institution Course Title
HOJAS DE CÁLCULO. NIVEL INTERMEDIO
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Humanidades, Comunicación y Documentación
Host Institution Degree
Grado en Comunicación Audiovisual
Host Institution Department
Materias transversales
Course Last Reviewed
2021-2022

COURSE DETAIL

STRATEGIC MANAGEMENT
Country
Denmark
Host Institution
University of Copenhagen
Program(s)
University of Copenhagen
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
109
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC MANAGEMENT
UCEAP Transcript Title
STRATEGIC MANAGEMNT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course provides students with an analytical qualitative foundation for developing a business strategy for an organization based on tools within the area of strategic management, and draws on different theories of economic value creation. The course begins by covering central terms, concepts, and definitions in the area of strategy such as the mission, vision, and strategy of an organization, and then looks into different ways in which a strategy can be developed. In connection to this, behavioralism is discussed along with the idea of bounded rationality. This is followed by a discussion on how the environment of a company can be mapped and analyzed and how Porters Five Forces framework builds on the neoclassical theory and the structure of conduct performance paradigm. The course determines competitive advantages and how economic value is created through the internal resources, activities, and competencies of the firm. Furthermore, tools for mapping and analyzing the political and cultural context of the company are presented in connection to principal/agent theory and behavioralistic theory. After this, corporate strategies, business/competitive strategies, international strategies, growth strategies, and strategies on innovation are discussed. The different roles for the patterning company and the size of the corporation are covered drawing on transaction cost theory. When looking at the competitive strategies of the company, the course discusses the importance of long-term commitment and game theory. Furthermore, it is concerned with entrepreneurship, innovation, and internationalization. Finally, it looks at how to evaluate different strategies concerning their suitability, acceptability, and feasibility. The last section of the course looks at how companies can implement their strategies through organizational and management design and manage strategic change. Again, the course returns to the ideas of bounded rationality and the management of stakeholders introduced within behavioral theory.

Language(s) of Instruction
English
Host Institution Course Number
AØKA08101U
Host Institution Course Title
STRATEGIC MANAGEMENT
Host Institution Campus
Host Institution Faculty
Social Sciences
Host Institution Degree
Bachelor
Host Institution Department
Economics
Course Last Reviewed
2023-2024

COURSE DETAIL

EMPLOYABILITY, SELF-MARKETING AND PERSONAL BRANDING
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
106
UCEAP Course Suffix
S
UCEAP Official Title
EMPLOYABILITY, SELF-MARKETING AND PERSONAL BRANDING
UCEAP Transcript Title
EMPLOYABILITY
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

In today's global, rapidly changing knowledge-based economy, learning and experimenting with employable skills is one of the smartest investments that one can make for their future career. This course encourages students to develop key employability skills that will stand them in good stead for a future career. The course puts the student right in the center of their own learning and engagement with an array of developmental activities designed to develop themselves and their future careers. Students find opportunities to practice skills such as leadership, creativity, design thinking, and problem solving relevant to the needs of graduate employers. The course also involves the development of practical employable skills including preparing a CV, writing a cover letter, and preparing for job interviews. This course draws from an interdisciplinary perspective to understand career success, self-marketing, and personal branding. It builds on foundational concepts and skills in career development from across disciplines, including psychology, business, design thinking, entrepreneurship, and employability. It is designed as a learning environment that focuses on the development of knowledge and skills for students interested in distinctive career success. Students have intensive brainstorming sessions, professional development workshops, and training programs to develop and apply professional skills for their careers in the 21st century.

Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
EMPLOYABILITY AND PERSONAL BRANDING
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Arts & Humanities
Course Last Reviewed

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ORGANIZATIONAL BEHAVIOR AND ANALYSIS
Country
Denmark
Host Institution
Copenhagen Business School
Program(s)
Copenhagen Business School Summer
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
115
UCEAP Course Suffix
UCEAP Official Title
ORGANIZATIONAL BEHAVIOR AND ANALYSIS
UCEAP Transcript Title
ORG BEHAVIOR &ANLYS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course covers important theories and conceptual models for analyzing and understanding organizations in order to design effective structures and cultures that allow them to create value, survive, develop, and thrive. It investigates how employees do not always act in a rational and consistent manner: whether as a new employee, a middle manager, or a top-level executive, the ability to understand, explain, and predict human behavior in organizations is a valuable skill. The course studies a wide range of organizational situations and examples and connects them to organizational theories and effective management methods. It bridges theory and practice through organizational analysis by exploring a series of successful and unsuccessful examples. Students learn to apply different theoretical perspectives to provide situational analysis and plausible solutions. Rather than providing a singular model of an effective organization that can be applied universally, the course explores the factors and conditions within and outside an organization that can be controlled to provide the best fit with the dynamic environment and thereby create the greatest opportunity for success. The imperative for organizational learning, continuous adaptation, and change based on new developments is emphasized.

Language(s) of Instruction
English
Host Institution Course Number
BA-BHAAI1041U
Host Institution Course Title
ORGANISATIONAL BEHAVIOUR AND ORGANISATIONAL ANALYSIS
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
International Summer University Programme
Course Last Reviewed
2022-2023

COURSE DETAIL

CHANNEL MARKETING (TRADE EVOLUTION, ANALYSIS AND PLANNING)
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
205
UCEAP Course Suffix
UCEAP Official Title
CHANNEL MARKETING (TRADE EVOLUTION, ANALYSIS AND PLANNING)
UCEAP Transcript Title
CHANNEL MARKETING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

After defining the contexts of the retail sector, the course focuses on the strategic and operational choices related to the configuration and management of distribution channels, and the management of retail companies analyzed with a dynamic-evolutional perspective, and through the completion of a project on distribution innovation. The course is divided into three parts. (1) The key elements of a distribution channel (such as protagonists and flows) as well as its main economic functions are described. The retailers’ key management practices and their offer development process are discussed. (2) Focus on channel management, pointing out the main choices regarding: channel design, multichannel management, and trade marketing. (3) Analysis of the historical evolution of distribution channels and its stages by adopting an international perspective, and insights on emerging trends. These include current innovations in retailing, in particular e-tailing and retail branding. This is a graduate level course only available to graduate students.

Language(s) of Instruction
English
Host Institution Course Number
20125
Host Institution Course Title
CHANNEL MARKETING (TRADE EVOLUTION, ANALYSIS AND PLANNING)
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing
Course Last Reviewed
2022-2023

COURSE DETAIL

BUSINESS CONSULTING
Country
Thailand
Host Institution
Thammasat University
Program(s)
Thammasat University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
110
UCEAP Course Suffix
UCEAP Official Title
BUSINESS CONSULTING
UCEAP Transcript Title
BUSINESS CONSULTING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides an introduction to the practice of business consulting, including its origins and evolution. It examines the characteristics and development of businesses in Thailand and analyzes different types of business statuses to provide an understanding of the environment, competitive advantages, problems, and obstacles that occur. It also explores the client perspective, communicating with a client, building a client relationship, marketing, conflict and negotiation, and ethics.
Language(s) of Instruction
English
Host Institution Course Number
OM 435/424
Host Institution Course Title
BUSINESS CONSULTING
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Administration
Course Last Reviewed

COURSE DETAIL

INSURANCE AND FINANCIAL LAW
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Legal Studies Business Administration
UCEAP Course Number
175
UCEAP Course Suffix
UCEAP Official Title
INSURANCE AND FINANCIAL LAW
UCEAP Transcript Title
INSURANCE&FIN LAW
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course is part of the LM degree program and is intrended for advanced level students. Enrollment is by concsnt of the instructor. The course provides an overview of the different approaches and institutions available to identify the rules governing banking, financial, and insurance relationships, given the existence of relevant differences in national legal systems. In this regard, it provides an overview of the following topics: the regulation of financial conglomerates; the multi-level and multi-source model of the regulatory framework; the fundamentals of corporate governance and corporate compliance in financial institutions; special characteristics of the banking and insurance sectors in the light of systemic risk; the new regulation of the insurance market according to the Solvency II directive; the effects and characteristics of the 2007-08 global financial crisis; banking and insurance contracts; basic notions of Risk Management and Compliance; the single European market and third countries; supervision at national level and supervision of cross-border activities; insurance intermediaries; policyholder protection; and international insurance programs. Some insights on data protection and privacy in commercial disputes is provided, as well as on Fintech, Insurtech, smart contracts, and blockchain.

Language(s) of Instruction
English
Host Institution Course Number
97312
Host Institution Course Title
INSURANCE AND FINANCIAL LAW
Host Institution Campus
BOLOGNA
Host Institution Faculty
Host Institution Degree
LM in LEGAL STUDIES
Host Institution Department
Legal Studies
Course Last Reviewed
2022-2023

COURSE DETAIL

E-COMMERCE
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
125
UCEAP Course Suffix
UCEAP Official Title
E-COMMERCE
UCEAP Transcript Title
E-COMMERCE
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

This course introduces the basic concepts, business models, management theory, and application practice of e-commerce. The course is divided into the following four parts: e-commerce foundation and development trends; e-commerce model and technical analysis; e-commerce planning and management; e-commerce creativity and practical training.

Language(s) of Instruction
Chinese
Host Institution Course Number
MANA110005
Host Institution Course Title
ELECTRONIC BUSINESS
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed
2020-2021

COURSE DETAIL

STRATEGIC APPROACHES TO SOCIAL ENTREPRENEURSHIP AND INNOVATION
Country
Israel
Host Institution
The Hebrew University of Jerusalem
Program(s)
Explore Israel,Hebrew University of Jerusalem
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Education Business Administration
UCEAP Course Number
104
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC APPROACHES TO SOCIAL ENTREPRENEURSHIP AND INNOVATION
UCEAP Transcript Title
SOCIAL ENTREPRENEUR
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

Social Entrepreneurship describes the discovery of opportunities to create social impact. How can companies create greater social change through social entrepreneurship? This class examines innovative responses to social needs, the role of private companies, for-profit and not-for-profit, and the challenges associated, with a specific application to education. The course analyzes theoretical issues such as defining the social good and assessing the role of market forces, philanthropy, and government. The course utilizes practical issues such as organization level growth, funding strategies, and creating an organizational mission. The course applies the theories and paradigms of social entrepreneurship to education.

Language(s) of Instruction
English
Host Institution Course Number
34458
Host Institution Course Title
STRATEGIC APPROACHES TO SOCIAL ENTREPRENEURSHIP AND INNOVATION
Host Institution Course Details
Host Institution Campus
Humanities, HUJ
Host Institution Faculty
Host Institution Degree
Host Institution Department
Education
Course Last Reviewed
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