Business Administration

This course offers a study of the fundamentals of business management and organization for future engineers. It offers an introduction to private companies and their institutional, legal, and environmental framework. The course discusses the role of engineering and engineers in business management. Other topics include: financial management; strategic management; marketing and sales management; human resource management; role of engineering and engineers in business administration. 

The proliferation of the Internet and related innovative digital technologies, such as mobile, big data, sensors, social media, and user-generated content (UGC) have a profound effect on marketing theory and practice. This course provides a study of the impact of the Internet on marketing, marketing research with Internet, consumer behavior on the Internet, and marketing strategies in the Internet age. Specific focus is on the development and planning of effective digital marketing strategies and their implementation and evaluation. Theoretical insights are applied hands-on to practical business cases. 

This course is a study of industrial operations management. It begins with an introductory survey on supply chain management before continuing into a more in-depth look at various constituent factors. Topics of study include: procurement management and supplier relations, inventory management, production planning, enterprise resources, control of production, lean manufacturing, and current issues and trends in the field.

This course examines the systematic study of internet finance related knowledge, including the emergence and development of internet finance and its impact on the traditional financial industry and the operation mechanism of internet finance modes. It covers third-party payment, P2P network credit, crowdfunding financing, e-money, digital currency, internet banking, e-commerce small loan and big data finance.

Venture Marketing focuses on how business start-ups and small/medium sized firms can create competitive advantages with limited marketing resources. Students focus on the marketing management process and how competitive advantage can be created using market research, product development, pricing strategies, and communication strategies. This course teaches students how to apply concepts, models, and theories from the domain of marketing in specific (new) business situations. Course activities include the use of case studies, a video (management) project, and a simulation.

This course is to improve students' innovation and entrepreneurship literacy, expand students' innovation and entrepreneurship thinking, improve students' innovation and entrepreneurship practice ability, so that more students can obtain the basic knowledge and thinking ability necessary for entrepreneurship and the ability to combine with the actual entrepreneurship in the undergraduate stage.

This course provides an introduction to financial accounting. It develops the technical skills to record basic business transactions through accounting systems. Specific attention is given to the way in which the accounting information can be used to undertake financial management and analysis.

This course explores public policy and public management and places these into their historical, political, and institutional contexts. The course develops an international comparative approach focusing on public management reform trajectories across high-, middle- and low-income settings and a selection of policy sectors. The course explores the nature and role of evidence and expertise across different settings and sectors through engagement with "wicked" policy problems.