Business Administration

A marketing channel is a set of interdependent organizations involved in the process of making product or service available for use or consumption. The class discusses why do marketing channel exist and change? What is the work of marketing channels? What are Channel flows and Who are Channel members?

In the 21st century, no one is exempt from Brand Management. Celebrities and consumer brands, politicians, and even nations are engaged in managing perceptions to persuade others in order to achieve their goals. How do we create, project, and then leverage brand identity? What are the techniques of brand management in our complex contemporary society? How does technology change our approach to brand management and understanding? This course provides students an overview of the history of brand management, as well as an overview on brand development, research, and management structures for sales, marketing, and advertising, and will explore techniques of persuasion. It examines how brands influence perceptions in order to retain power. It will review specifics of brand equity and brand identity, the techniques of storytelling, and marketing by association. The course considers the winners and losers of the branding game by exploring examples from business, politics, and celebrity.

This course examines how to cultivate an entrepreneurial mind set and turn ideas into business ventures. It covers intellectual property rights, financial planning, business planning, self-promotion, and how to sell an idea.

This course integrates the theory and practice of innovation and entrepreneurship. The course has been organized as a capstone course, to be taken in the final semester of the business and management undergraduate program. The course draws together learning from several functional areas that students have already covered within the program (e.g. marketing, human resources, strategy, finance etc.), and they place these within the larger context of innovation and entrepreneurship in organizations.

The course examines the causes and effects of power, status, and conflict within organizations. The course focuses on understanding the bright and dark sides of power and status within hierarchies, from perspectives in psychology, sociology, and economics. The  course examines how these factors relate to conflict, rivalry, and competition within organizations. The course uses real world case studies to develop an understanding of management theory and its application to a range of business scenarios.