Business Administration

The course provides an overview of the knowledge, theories, and skills related to corporate marketing. The course covers the need to strengthen corporate marketing management in the process of developing a socialist market economy; analysis of the marketing environment; purchase behavior of the market; integrated marketing decisions; basic procedures, methods, and strategies of marketing activities; and marketing management problems.

Asset managers play an important role within the economy – facilitating effective saving for individuals and institutions, making financial markets more efficient, and allocating capital to firms and entrepreneurs. This course provides an overview of this process from the industry perspective, providing the knowledge and skills needed to manage assets. It introduces the analysis and valuation of securities in the major asset classes, and examines the investment process and how managers construct portfolios which add value for their clients, in theory and in practice.

This course offers an introduction to marketing. The course aims to introduce key concepts in marketing; enable students to become conversational in marketing and foster an understanding of how firms employ various marketing strategies. It educates on the tools/methods to make decisions in complex marketing situations.

The class goes through main aspects of asset management. It covers a variety of asset classes and also goes over Modern Portfolio Theory. It is a comprehensive course on investing in different securities and accessing different investor profiles and risk preferences. It also dives into security selections, security timing, diversification, and rebalancing. This course represents a broad study of the financial markets. Topics include mutual funds, hedge funds, private equity funds, pension funds, regulatory agencies, investment fund trading strategies, ownership structure and fund manager performance assessment. This course prepares students for other advanced finance courses in investments. Students are expected to have working knowledge of algebra, statistics, and Microsoft Excel. References: Zvi Bodie, Alex Kane and Alan J. Marcus, INVESTMENTS; John C. Hull, RISK MANAGEMENT AND FINANCIAL INSTITUTIONS. Suggested readings include The Wall Street Journal, Financial Times, Economist, etc. 

This course exposes students to developing innovative and entrepreneurial responses to complex problems. The course reviews recently established theories of entrepreneurship and innovation at individual, organizational, and institutional levels in emerging economy contexts.  Time is spent analyzing local, regional, and global issues facing entrepreneurs and organizations/institutions supporting entrepreneurship and innovation, with a special focus on issues related to food and agricultural sectors. Some prior field experience in emerging economies constitutes an advantage for the students in implementing the course activities.

The course covers the nature, scope, and role of the marketing in business practice. It includes a study of marketing concepts, as well as developing and implementing effective marketing plans.

Emerging markets (EMs) have been the growth engine for the global economy in the past 20 years. Recently, however, they have shown signs of fatigue and been hit hard by the C-19. In addition, new markets in terms of new emerging industries are also considered as EMs in this class. The primary goal of this course is to analyze EMs in various way to come up with winning strategies there. Another goal is making students a better communicator as they present Harvard Business Review(HBR) articles and term-project; and they’ll become effective global managers as a result. Understanding EMs - both in terms of geography and industry - is the primary assignment of the course. The framework to understand, analyze, and develop EMs, risk management tool, various strategic guidelines suggested mainly by HBR articles, etc. are covered in the class.

The course investigates the concepts, tools, and practices of entrepreneurial management. It concentrates on the entrepreneurial context; mindset; action; and growth. Entrepreneurship is a state of mind that can break old ways of doing business to create more value with limited resources. It is also a business process in which we rethink the existing system and develop a new solution for customers in the market.