Business Administration

The aim of the course is to equip participants with toolkits to develop strategies for managerial problems in the context of marketing communications. The different modules of the program introduce the participants to the theoretical models, methods and techniques with the aim to: 1) develop a communication strategy; 2) effectively and synergistically manage the various tools of the communication mix; and 3) monitor and measure the performance of the initiatives developed. In addition to the traditional marketing communication channels, the course also introduces  the emerging online marketing communication channels to deal with changing media consumption habits of consumers. Although the course addresses marketing communication from a managerial perspective, it also offers students critical tools for evaluating the ethical aspects of communication and its undesirable consequences on individuals and society. Finally, the course covers the contribution of communication to corporate social responsibility and cause-related marketing initiatives and to the non-profit world.

The course deals with basic issues in finance, such as risk diversification and asset pricing, capital structure, investment valuation, market efficiency, dividend policy, and the use of derivatives.

This course covers the basic contents, principles, and methods of logistics management. Topics include steps to solve logistics management problems, transportation system, warehousing system, logistics network, and planning.

This course is designed to improve students' communicative skills in the business world. It is targeting at upper-intermediate to advanced students of business. It helps students to use English more effectively and professionally. The texts offer an insight into topical biz issues and invite students to explore current thinking on important biz topics and trends. They are accompanied by authentic recorded interviews with top biz people and authentic texts from prominent biz publications and the media. Skilled based units provide an in-depth focus on presentations, negotiations and meetings, adequate scope for students to practice the language and communicative skills, interaction and communication to develop interpersonal skills as well as to improve students' performance and increase confidence in these areas. The format includes introduction, texts reading, English vocabulary, language practice, listening, case studies, and writing.

Entrepreneurship is one of the most intriguing and mysterious components of modern economies. The "Made in Italy" brand is recognized internationally and has become synonymous with high quality, authenticity, and excellence. What’s behind the brand "Made in Italy" is one of the questions posed in class, including some of the most important European family-owned companies in Italy. Various topics are tackled through invited speakers and opportunities to interview first-hand several entrepreneurs, such as the Chinese entrepreneurs in the textile industry in Prato. The second part of the course examines the Food & Beverage Industry in Italy, with particular attention to post-pandemic trends. Case studies include Nonino grappa, Calvisius Caviar, and Venchi chocolate. The course uses a large array of texts and academic sources to assess real life case studies. It also critically evaluates major issues which affect entrepreneurship today, such as globalization, sustainability, and ethics, as well as various laws affecting the food industry.