Business Administration

This course provides the fundamental concepts and frameworks of strategy formulation and implementation to create sustainable competitive advantages. Students gain strategic insights by applying techniques taught in the classes to case analyses. By the end of the course, students are expected to know how to recognize the important factors in the external environment and understand the managerial process of establishing feasible and concrete strategies based on the resources and capabilities of firms.

This course is composed of two parts. Part one covers the theoretical principles and concepts relating to the marketing of real estate, including aspects such as marketing mix, market research and segmentation, product management and pricing, negotiation and selling techniques, distribution methods, etc. Part two focuses the practical applications of marketing theories to actual case studies in the real estate market, emphasizing on residential, commercial and industrial properties.

This is a practical course that employs a simulation of business competition in a global environment. Students work in teams as active participants in the management of a company working around rules set by the instructor using a computer model. The simulation uses knowledge of strategic management, international business, marketing management, human resources, logistics, accounting, and finance. Through class activities, processes, and decision-making the course reinforces the following competencies: adaptation to dynamic teams and environments; successful operation of a business or international marketing project; capacity to take complex decisions and carry out negotiation processes.