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The central theme of the course is distribution channel systems for traditional and modern trade, their roles, management constraints, and integration into the marketing strategy. The content includes analysis of dynamic market factors, design and distribution of channels for effective and efficient management distribution networks, and strategic deployment of multi‐channel marketing and omnichannel decisions to gain competitive advantages. The course also covers the roles, behavior of channel members, dimensions of channel power, management of channel conflict, channel incentive programs, coordination of channel relationships, and trade marketing, developing, controlling, and evaluating a distribution channel in consumer and business markets.
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This course provides a systematic introduction to the key concepts and theoretical frameworks of tourism psychology. It focuses on the psychological and behavioral characteristics of tourists, tourism practitioners, and destination residents. By integrating theory with case-based practice, students will gain a deeper understanding of psychological mechanisms in tourism and learn how to apply them in areas such as product development, service enhancement, and organizational management.
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The course examines analytical and decision making skills in approaching practical and important social and business issues. In the course, students derive solutions or conclusions that require critical thinking, creativity, quantitative analysis, and common sense. Other course topics include: decision traps, quantitative decision models, statistical reasoning, computer tools, data-analysis techniques, and, more importantly, how these decision analysis concepts and tools can be applied in a broad set of social and business problems.
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This course is a required course for Business Administration students. Students grasp the big picture of how various academic knowledge learned in the field of business administration can be integrated and applied in practical settings. The course covers four authentic problem situations, both cooperative and conflicting types, that encompass major issues in the field of business administration at an introductory level, allowing students to explore various disciplines of business studies. This course is conducted using a competency-based, learner-centered teaching method that focuses on fostering team-based collaborative problem-solving skills. To address the presented problems, students engage in a series of learning activities, including self-directed learning and preparation, team discussions in a collaborative situation, team discussions and negotiations in a conflicting situation, and team presentations.
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The course introduces students to the foundations of finance and associated innovations since the global financial crisis. To do this, students demonstrate (1) the growth and development of new financial actors, and new financial products/assets (2) the impact of finance on organizations and organizational actors, and (3) the relationship finance has with social responsibility. The course gets students to discuss the implications of these innovations and to examine the degree of fit between theories of economic innovation and actual case studies of corporations in an international context.
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Leadership in Action (LIA) helps students understand what it means to be a leader in the 21st century. The course explores complex current problems and ask: How does change happen? Who makes it happen? What does that tell us about leadership and how we do it? This course equips students with the tools to critically evaluate models and approaches to leadership and to apply these to a range of complex 21st century problems such as poverty, inequality, and climate change. The course also helps students to develop a toolkit of transferable skills that boosts their employability. Students hear from leaders who are influencing change in the world, including some of the university's leading academics and leaders from the public, private, and voluntary sectors.
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This course introduces students to a systematic treatment of marketing on an international and global scale, describing concepts relevant to international marketers. The course is developed along two basic dimensions—the cultural environment of international/global marketing and the management of international/global marketing operations. The emphasis is on the strategic implications of marketing in different cultures.
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Corporate tax law is an important tax that significantly impacts corporate economic activity. Understanding corporate tax law, which has a significant impact on corporate behavior and society, is beneficial for businesses, governments, employees, and members of the national community. Furthermore, since consumption tax is generally borne by businesses, it also serves as a corporate tax. Because consumption tax administration is also important for corporate activities, this course teaches the basics of corporate tax and consumption tax.
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This course is an introductory study of contemporary organizations and their management. It explores the types of purposes of organizations, their stakeholders and changing environments together with their key managerial processes – entrepreneurship, organizational structure, leading, strategic planning and change. The focus throughout is on helping students achieve a critical and reflective approach, and learning to apply relevant concepts, tools, and models. The course provides a platform for later study by encouraging skills in critical thinking, academic writing, concept acquisition, and research.
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This intermediate international business course solves a challenge related to the internationalization of companies. As a learning outcome, the class develops skills to understand the processes required to conduct business in Mexico using various input methods while grasping the processes involved and, of course, understanding how cultural differences must be analyzed when doing business in an international context.
Course topics include:
- History of Mexico and the political environment
- Mexican economy
- Mexican infrastructure
- Trade agreements
- Cultural patterns and business protocol
- Management styles
- Work and labor conditions in Mexico
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