Business Administration

This course aims to cultivate students' self-awareness, leadership development, and communication skills based on the fundamental theories and principles of leadership and management communication. The course consists of self-assessment, practical training workshops, case study, and experiments. Students will learn: leadership style and effective leaders, leading groups and organization, communication and effective methods. Students will acquire skills such as: goal-oriented leadership communication, evaluation of personality traits, cognitive abilities, and decision styles and assessment of communication style and effective communication. And students will be able to enhance leadership and group productivity, improve effective communication, and capture potential requirements to design products and services.

This course examines insights into developing profitable branding strategies that can be implemented by managers. The purpose of this course is to get students to think (and act) like an effective brand manager.

This course discusses the main instruments of management accounting. Topics include: income statement types; CVP analysis; pricing decisions; budgets; job and process costing; ABC and department costing. Pre-requisites: Introduction to Accounting.

This course discusses the concepts, models, and basic theories of the role that entrepreneurs and companies play in economic growth. Topics include: the rise of big business; emergence of managerial capitalism and the US model; alternative types of companies-- Japan, Europe, China; flexible specialization and industrial districts; sources of competitive advantage-- technological innovation, trademarks, and marketing; multinational enterprises.  

The course examines different types of foreign market entry strategy; the world trade regime and the various elements that comprise this environment e.g. EU/ NAFTA; and issues in international finance, management, production, and labor. The course is devoted to an analysis of the global business environment, concentrating on the world trading system including the important role played by the international financial institutions. The course, focusing more on macro-economic business patterns, processes and institutions, provides the basis for the International Business and the Multinational Enterprise course which looks more at the micro-level and the individual firm in a global business environment.

This course explores the craft of strategy such as how to identify and choose a superior competitive position, how to analyze a strategic situation, and how to create the organizational context to make the chosen strategy work. It discusses how to identify the opportunities and threats of the environment in which companies operate and how to analyze the strategic potential of company resources and capabilities.

The purpose of designing this course is to provide an effective teaching and discussion environment for learning financial statement knowledge. The main content of the course includes: the basic accounting principles and applications of modern enterprise financial accounting, accounting treatment methods for basic economic transactions and events, and the principles of preparing the three main accounting statements (i.e. balance sheet, income statement, and cash flow statement). 

This course will enable finance students to understand the fundamental principles and operational mechanisms of modern supply chain finance, laying a theoretical and practical foundation for their future engagement in relevant financial practices, and cultivating reserve talents in supply chain finance for financial institutions. The main content of the course includes the evolution of supply chain finance, differences in theory and practice between domestic and international contexts, the framework and principles of supply chain finance, related product portfolios and risk management, logistics finance, online supply chain finance, supply chain finance ABS, and conducting theoretical and practical innovation research based on the knowledge acquired.

This course examines how firms can gain competitive advantage from their operations. Typically, this requires the firm to achieve, at a minimum cost and high quality: responsiveness and adaptability to customer needs and desires, rapid time to market, process efficiency, and sufficient/responsive capacity. A problem solving framework is developed that enables students to undertake managerial and technical analysis that aims to result in the desired competitive advantage. Both service and manufacturing case examples are covered in order to illustrate some of the main concepts.

This course examines digital marketing, digital media tools, and effective digital marketing strategies based on good research. It will therefore define digital marketing and explain its role in the marketing discipline. Additionally, the course will seek to develop
practical skills which are essential to digital marketing and implementing an effective digital marketing strategy.