Business Administration

The course aims to develop "T-shaped" characters who can develop the depth of expertise in a single field (one's major as represented by the vertical bar of the T shape) while acquiring the ability to communicate and collaborate with others from different disciplines (the horizontal bar of the T) to address challenges. The ability to connect horizontally is "Design Thinking", which is the bridge between creativity and innovation, combining divergent and convergent modes of problem discovery and problem solving to integrate user-experience, technology tools, and business models to create values. 

This course examines social media marketing from three perspectives—principles, applications and strategies. Social media and network theory, popular social media strategies, and data analytic tools will be introduced. 

This course introduces basic concepts in Financial Modeling and Business Analytics that are typically implemented in spreadsheet models and shows how data can be used to solve business problems. The course discusses methods that are used extensively in business organizations to solve large, structured problems. Such methods generate results that support decision-making at all levels of the organization over various time horizons. This course carries the Quantitative Reasoning flag, which are courses designed to equip students with skills that are necessary for understanding the types of quantitative arguments regularly encountered in professional life. Students should therefore expect a substantial portion of the grade to come from use of quantitative skills to analyze real-world problems. This course includes the use of Excel and R to estimate financial models and variables, such as NPV and IRR, WACC, FCF, assets Beta and return, efficient frontier, CAPM, SML, variance and covariance matrixes, and options pricing. Students use basic operations in R, scripts, data manipulation, and programming using R.

The course examines specific hurdles of entrepreneurs and tech startups, including limited budgets, market uncertainties, and the need for rapid adaptation. Students will learn how to define and size their market opportunity, identify their target audience, and effectively communicate with their audience to maximize impact with minimal resources, a crucial skill in the fast-paced world of tech entrepreneurship. 

This course examines the empirical evaluation of (human resource) management practices in organizations. A brief introduction provides an overview of the fundamentals of experimental economic research. Subsequently, empirical studies on the causal effects of HR practices on employee behavior are discussed. The course trains students how to use experimental economics for the evaluation of causal effects of management practices in organizations. Students read, analyze and discuss various studies from organizational economics and practice their critical reflection. The reading list of the course includes studies on topics such as monetary and non-monetary incentives, leadership instruments, teams, feedback, recruitment, training. Tutorials are integrated into the lectures and the aim of the tutorial is to deepen the contents discussed in the lecture.

The purpose of this course is to help students reach their full potential as an ethical leader in their home, workplace, and community. 

This course examines financial regulations and compliance relevant to intermediaries (company and individuals) licensed to engage in regulated activities. Embedded in regulations and compliance are ethics, professional standards and applicable laws.

The emergence of technology requires the study of how history, science, economics, sociological effects, materials, sources of power, climate, and human ingenuity, all play a part in the development and adoption of new technologies. This program of study gives students an introduction to a wide range of technologies and exposes them to new concepts and helps them to question established “truths” regarding the linkages between basic science, research, and the mechanisms involved in the emergence of new technologies. The course is invaluable for students who want to become entrepreneurs because it familiarizes them with new technologies and makes them aware of the many factors that underpin the successful development and adoption of new technologies.

This course provides a solid theoretical base of specific issues related to international marketing, allied to a practical view, based on case discussions. The course permits students to develop knowledge of how to plan a marketing strategy for expansions into foreign markets based on such issues. This course covers the concepts and theories in international marketing, the challenges and opportunities in international markets, environment analysis of international markets, strategies to enter international markets, repositioning in international markets, country of origin image, pricing strategies in international markets, distribution tendencies in international markets, and non-traditional marketing communication in international markets.

Students gain an understanding of the issues and processes involved in developing an international marketing and branding strategy and plan, as well as the execution of marketing and PR operations on an international scale. Course content and practical assignments focus on real-world problems such as identifying and evaluating opportunities in international markets, developing and adapting marketing tactics in relation to multiple, specific national market needs and constraints, and coordinating marketing and branding strategies in global markets. Guest lectures by local business professionals and company visits provide first-hand context and experience for the issues explored in the course.