Business Administration

In this course, students learn how to use a prominent data analytics programming language. They gain practical experience in different analytical techniques, such as network analysis and time series decomposition. The course also emphasizes the creation and usage of programmable visualizations for the communication of business insights by means of lab studies and presentations.

This course begins by examining the scope of international marketing and identifying the nature of this specialized environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.

This course builds a comprehensive understanding of what it means to do business in China and with Chinese corporations. The course offers in-depth knowledge of the specific incentives and constraints defined by China’s unique political, economic, and legal business environment. Building on this macro-framework, the course then continues to explore a variety of different kinds of organizations (ranging from state-owned firms to private and foreign firms) and their distinctive characteristics of business management. The course takes a multi-layered, institutional approach that links firm level strategies in a variety of different organizational forms with the embedding macro-environment and coordination mechanisms at the meso-level. The course consists of three modules: 1)The Macro embeddedness of business in China; 2) Market and non-market behavior; 3) Firm strategies. 

This course examines the systems approach to planning, scheduling, control, and evaluation of business project management. Topics include management on scope, time, cost, quality, resources, organization, communication, risk, and procurement. 

This course examines the analytical and managerial tasks involved in developing strategies that create value by satisfying customer demands and stakeholders’ interests in an everchanging competitive landscape. it covers strategy issues from the perspectives of Western firms as well as emerging market firms, both of which increasingly exposed to international competition. 

This course belongs to the small class which is required for the Corporate Finance. The orientation of small-class teaching is: deepen understanding, locate interest, improve ability.

This course presents how to understand and manage the human side of doing business in China. Some basic concepts, theories, research results, and successful management stories related to this domain are taught. 

This course examines the design of effective marketing strategies from a general management perspective. It examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout the organization about the current market and how it may change in the future, (2) identifying opportunities for delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.

This course examines marketing research methods. This course will focus on how both qualitative and quantitative aspects of marketing research can help managers to address substantive marketing problems This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy.

Through the course, students should accomplish the following learning objectives:

 (1) Understand the various sources of financing start-ups can get at different stages of development.
(2) Be able to interpret and analyze three financial statements of start-ups.
(3) Prepare financial plans using appropriate methods;
(4) Use various valuation methods to value assessment of start-ups;
(5) Able to write a business plan.