Business Administration

The course provides students with an understanding of organizational change as a multifaceted phenomenon and equips them with skills to adopt a reflective, multi-dimensional approach when managing change in their future careers. In their everyday jobs, managers need to identify when change is needed, manage its implementation or guide others through it. In this course students learn about theories, strategies, skills, and techniques for leading successful change.

This course offers a study of the following topics: entrepreneurship and tourism; business opportunities in tourism sectors-- identification and evaluation; evolution of business trends in tourism sectors; innovative business ideas and value propositions-- generation and analysis of initial viability; business plan-- design, structure, and purpose; elaboration of the business plan.

Consultants offer their professional advice to client organizations by leveraging their knowhow in the fields of management. Consultants often assist clients in the change process, and in some cases act as key characters in the implementation phase. Today, more than in the past, consultancy has become a viable professional development alternative, typically offered to young students from graduate or undergraduate degrees. The course focuses on the process side of the relationship between clients and consultants. The course also deals with the characteristics of the industry and with some key features of the profession. 

This course develops basic skills in conducting and evaluating marketing research projects for students pursuing a career in marketing research and rely on marketing research information for decision making. The main focus is on problem formulation, research design, methods of data collection, and data analysis.

This course addresses various topics in management research which encourage creative and logical thinking, structuring of clear arguments, and critical assessment of evidence. The intellectual backbone of the course is applied and empirical economics, including behavioral economics and finance, but wherever appropriate, the course discusses contributions from the psychology, sociology, and management literature. Students mainly deal with issues which are amenable to rigorous empirical investigation. Examples of questions considered are whether pain killers are more effective when they are expensive, whether successful entrepreneurs tend to have been juvenile delinquents, and gender differences in negotiation.

This course introduces corporate governance thoroughly, focusing on how the implementation of different governance structures can achieve shareholder wealth maximization as the ultimate goal of a financial manager.  

This course explores the intricate dynamics of branding in our modern society, focusing on Korea as a country brand that encapsulates a multifaceted identity through elements that shape its distinctive global presence. The course aims to dissect the evolution and development of Korea as a country brand, specifically exploring how its individual facets have contributed to the formation of the overarching country brand identity. Through an exploration of strategic brand communication principles, the course explores the essence of brands; their significance, components, and mechanisms of manifestation. Emphasis is placed on case studies and practical exercises, focusing on sub branding elements including K-pop, K culture, and K-products.

This course provides students with the foundational skills needed to negotiate for ocean freight transportation. Students gain a solid foundation on how ocean freight transportation works and identify how the intricacies behind ocean freight contract negotiations will affect the profits and losses in international commodity trading.

The course provides a study of modern international finance theories. Topics include foreign exchange rates, international monetary systems, balance of payments, macroeconomic policy in the open economy, and China's foreign exchange rate policies and balance of payments issues. College level algebra and simple calculus is used frequently during lectures. 

This course delves into the complexities of accounting within today's intricate business landscape, which involves acknowledging the pivotal role accounting holds in the interconnectedness between businesses, the environment, and society, fostering a sense of community awareness. By exploring topics like regulation and standardization, sustainability and its alignment with the Sustainable Development Goals, and the effective functioning of financial markets, the course aims to equip students for leadership roles in the future as well as refine their communication abilities to articulate well-structured and independent analyses, applying established theories to address these contemporary accounting challenges.