Business Administration

This course is designed primarily for non-business majors, offering basic knowledge of international business practices and the theory behind them. It covers a large area of business practices including exporters and importers.  The course aims to understand the basic logics why cross-broder business exists and also the significance behind the documents or procedures for trade practices. The course discusses current topics relating to international trade and business.

This course offers a study of commercial distribution including basic concepts of structure, environment, forms, and functions of distribution, as well as innovative and relevant aspects of distribution such as new commercial formats, e-commerce, blending, and advances in merchandising. Additional topics include: manufacturer distribution strategies; relationships in the distribution channel; distributor strategies; location strategy; distribution logistics. Pre-requisite: Marketing Fundamentals 

This course introduces the broad array of disciplines dealing with the management of different types of institutions (firms, families, public administration) and with different degrees of specialization (manufacturing, service companies, firms operating in specific industries), analyzing their management, organization, performances, and the relationship they put in place with different stakeholders, namely customers. During the course, concepts and tools are presented, stressing in particular the conditions for the economic viability of cultural firms and institutions. More specifically, the course aims at: Transferring concepts and the basic management vocabulary; providing a unified view of firms’ structure and functioning, independently from their type (private, public, no profit) and industry; highlighting the role of the manager in charge of making a synthesis between multiple stakeholders with often conflicting goals, for the sake of the firm’s continuity; showing the specificity and the main managerial challenges for firms operating in cultural industries and often influenced by the political and institutional level, and for those characterized by a tension between creativity and industrial logic (design-based companies, fashion companies). 

This course equips students with fundamental skills and conceptual knowledge essential for investment professionals, including money managers, security analysts, and investment advisors. Students gain a strong foundation in the theoretical principles and practical applications of portfolio investment techniques, with an emphasis on using Python for financial analysis. Additionally, the course incorporates discussions on recent financial news relevant to lecture topics, enhancing students' understanding of real-world investment scenarios.    

The course covers the following topics: The Investment Environment; Portfolio Theory and Practice; Equilibrium in Capital Market; Fixed-Income Securities; Security Analysis, and Options, Futures, and Other Derivatives. 

Recommended prerequisites: Basic knowledge of statistics and understanding of introduction to microeconomics. 

This course examines financial application, business use cases of infrastructure and applications of distributed ledger technology; various forms of digital assets including stablecoins, security token, cryptocurrencies and smart contracts technology and applications will be discussed. It covers how regulated TradFi participants in blockchain and crypto native operate respectively in brokerage, asset management, venture capital investment, structured products and exchange operations. 

This course focuses on data and programming structures for the development of macros and applications developed with Visual Basic for Applications (VBA) in the Microsoft Office suite. Other topics include: creating PivotTables for data analysis; creating functions, forms, and menus; an introduction to R language. Pre-requisites: Information Skills; IT Management.

The course is designed to equip students with experience, knowledge, and skills for succeeding in globally interdependent and culturally diverse workplaces. Throughout the course, students will be challenged to question, reflect upon, and respond thoughtfully to the issues they observe and encounter in the internship setting and local host environment. Students will have the opportunity to cultivate professional and personal development skills as defined by the National Association of Colleges and Employers (NACE). Assignments focus on building a portfolio that highlights those competencies and their application to workplace skills. Students complete 45 hours of in-person and asynchronous online learning activities and 225-300 hours at the internship placement. 

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.

Semiconductors are vital to nearly every aspect of modern life. Semiconductor integrated circuits (ICs, chips) and materials play a crucial role in industries such as communication, information technology, transportation, healthcare, defense, aerospace, and consumer electronics. The COVID-19 global pandemic in the last few years triggered an unprecedented surge in demand for semiconductor products. However, factory shutdowns and city lock-downs disrupted the global semiconductor supply chain, and as a result, a severe shortage in semiconductor chips occurred. It halted automobile production and caused a significant delivery delay of electronic products necessary for our daily life during the pandemic. This chip shortage crisis exposed the vulnerability of the global supply chain. 

This intensive course provides an introduction to the semiconductor industry in Taiwan and Asia. The course provides an overview of the industry; develops a fundamental understanding of its supply chain and key players, and explores the impacts of the Creating Helpful Incentives to Prodcue Semiconductors (CHIPS) Acts of the U.S. and geopolitical factors.
 

This course covers general concepts about auditing, auditing standards, major components of assurance services and audit profession, Code of Ethics for auditors, audit quality management, audit planning, errors and fraud, assessment of audit risks and related audit strategies, materiality, tests of financial reporting controls, audit sampling, tests of control and substantive tests of major cycles and accounts, critical applications of a questioning mindset and evaluations of reasonable alternatives to reach well-reasoned conclusions and to form an opinion in the auditor's report. Prerequisite: Intermediate Accounting 1 and 2.