Business Administration

In this course, students learn how to use a range of marketing analytics techniques to analyze, visualize, and interpret data from various sources such as surveys, transaction data, and data from social media platforms. To effectively analyze these data, students learn how to use typical software packages to develop practical solutions to specific marketing problems. In contrast to other marketing courses, particular emphasis is placed in guiding students step-by-step on how to conduct specific data analyses using suitable software. Students learn how various marketing analytical techniques, tools, metrics, and data sources can be used to address fundamental challenges marketing managers face today in the age of Big Data. 

Today’s businesses need to continuously develop their ways of organizing and leading, as well as understand how to manage innovation to secure the development and growth of the companies. This course develops a theoretical knowledge base and practical ability in innovation management. The objective is also to increase the knowledge of how considering the conditions and processes of innovation management can contribute to long-lasting advantages and an increase in company competitiveness.

This course examines to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalization; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; and coordinating global marketing.

The course addresses contemporary issues facing business, through the lenses of different disciplines (ways of thinking). Disciplines may include popular culture, literature, evolutionary biology, psychology, anthropology, politics, history, religion and statistics. Students leave the course with an understanding of how to think creatively about business and how to think critically about propositions within it.

This course focuses on understanding organizations in terms of structures, shared beliefs, identities and practices, concepts of efficiency and power and the implications of these insights for how we intervene to change organizations. The course helps students build their understanding of organizing beyond simplistic, functional frameworks and provides them with the necessary sociological and psychological concept to help them make sense of why organizations act in certain ways.

This course explores major operations management techniques and how they are used to formulate competitive operations strategies. In addition, students are required to discuss how these operational strategies are applied to real-world problems. Through these discussions, students learn about various decision-making challenges that businesses face and how to address them using data-driven operational strategies. Topics include Review of EOQ Model, Review of Newsvendor Model, Applications of Newsvendor Model, Forecasting, Operations Optimization, Overview of Data Analytics, Descriptive Analytics, Review of Predictive Analytics, and Case Study in Operations and Application of Analytics Techniques.

Prerequisites: Production and Operations Management.

This course examines major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and measuring brand performance.

The course introduces a key concepts of project management innovation management and product development and supports students to participate effectively in the creation and realization of business opportunities. Combining business and technology aspects in one program, students will focus on finding new business solutions using applicable innovative technologies. Students will be able to gain knowledge and skills related to project management, innovation management and product development, and, additionally, gain practical experience through a product development project. Through class discussions and course activities students will be able to gain additional international experience and exposure, as well as improve their English language proficiency. During the course variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and team work on the project. Beyond mere description of theoretical lectures, the emphasis will be on practical work, where students will plan and manage a project.