Business Administration

This course promotes theoretical knowledge as well as applied knowledge adapted to different contexts regarding strategic management from a general manager’s perspective. The aim is further to develop an ability to analyze the strategies of an organization, the strategy formulation and implementation processes, and apply that knowledge in practical decision-making. The course begins with an overview of the different schools of strategy, the classical business policy theory, followed by the "industrial organization economics" and ends with the so-called “resourced-based view” on resources and competencies as the key basis for competitiveness. From there, the course discusses different situations and aspects with greater importance for strategic management, especially in an international business context. To highlight the differences in demands on the leadership in different kinds of organizations strategic leadership in big corporations as well as in small new ventures and public organizations with different types of objectives are discussed.

Students are introduced to the entrepreneurial worldview that opportunities for innovation can be found across geographic, socioeconomic, industry, and cultural boundaries. Students must demonstrate an entrepreneurial mindset through which they constantly seek to recognize innovation opportunities, across multiple contexts. Students are required to identify innovation opportunities that are local, national, and international in scope.

Environmental, social, and governance (ESG) issues have attracted enormous attention from investors, regulators, and other stakeholders. This course introduces the concept of sustainability reporting and responsible investing. It evaluates the potential benefits of firms disclosing ESG information, as well as significant challenges to be overcome, including the risk of greenwashing. Students learn about existing and emerging ESG regulations and frameworks for ESG performance metrics. The course also explores how key capital market participants, such as asset managers, analysts, and banks, could incorporate ESG information into their investment decisions.

This course is concerned with building of the guarantee system about firm’s long-term survival. It aims at training the students’ capabilities to grasp the overall nature of business, to analyse environment, mission, and competence of a firm, to craft and to execute strategy of uniqueness, trade-offs, and synergy. The ways of thinking, analytical skills and practice of art, discussed in this course can be widely applicable to all types of for-profit and not-for-profit organizations. As a result of this course, students will be able to: 1) enhance ability to think the corporate strategy as a whole 2) learn the framework of strategic thinking 3) understand the essence of successful strategy crafting, implementing and executing in practice.

This course is concerned with the fundamental objective, "to live, to live well, and to live longer," of the (for profit or not-for-profit) business organization. It deals with identifying and analyzing past and current strategies, with formulating new ones and with implementing them through the organization evolving and operating in the global economic environment. It focuses on business unit strategy, corporate strategy (including choice of business evolution path and pace), co-opetition interactive strategy to solve the problems about "how" to get "what" done through "whom" and by what the firms can set-up, survive and die.

The prevalence of information technologies (IT) has rapidly reshaped individual behaviors, business environments, and our society. In business environments, IT play a critical role in supporting managerial decisions, designing business processes, and enhancing organizational performance. IT also enable new products, services, and business models today. As IT provide new opportunities for businesses, they also present new challenges such as securing systems and protecting the privacy of customers. Thus, it is
important for today’s managers to have a good understanding of modern IT, the strategic role of IT as well as how IT can be used in organizations from a management perspective. This course aims to introduce IT that are critical to modern business, study IT applications in various aspects of business operations, and discuss future opportunities and challenges in taking advantage of IT in business. One of the most important goals of this course is to understand IT-based innovations and related issues in the
real business world! Why are information systems so important in today’s business? How can information systems help businesses become more competitive? What are the technical foundation for understanding information systems? What are the emerging technological innovations that can potentially help businesses? What are the core information systems applications that businesses are using today to improve operational excellence and decision making? How can enterprise-wide applications improve
business performance and decision making?

Students develop skills in data analysis, structuring decisions, building decision models, risk assessment, decision making under uncertainty, recognizing areas where business analysis can add value, selecting appropriate types of analyses and learn to apply them in a small scale, and quick-turnaround fashion. This is a practical course, which uses state-of-the-art decision support software to illustrate how to apply the methodologies introduced. Therefore, the course consists of a mixture of lectures and computer workshops. The software used in the lectures and workshops is Microsoft Excel, with add-ins @Risk for simulation, PrecisionTree for decision analysis, and Solver for optimization. 

This course complements PRINCIPLES OF FINANCE, which is a theoretical and conceptual course that introduces core ideas of finance. APPLICATIONS OF FINANCE focuses on empirical and practical applications of these concepts and theories. The course introduces students to some of the practical aspects of finance, for example, valuation, trading strategies based on derivatives, and new finance applications, such as blockchain and high-frequency trading.

This course takes an integrated skills approach. Class time is focusing on practical discussions and activities to help students acquire the skills necessary to get the job they want. There are two versions of this course: UCEAP 89A (ADV)/Yonsei Course UCK1143, and UCEAP 89B (Honors)/Yonsei UCK1159.

 In this course, students embark on an exploration of their career goals and learn practical skills like resume writing and interviewing. In doing so, students reflect on themselves, gain a deeper appreciation of their overall abilities and discover what jobs might be best suited for their future careers. This course enables students to become familiar with all the necessary components in English for job hunting. Students read various models of resumes; identify job categories and critical information in ads. Students practice speaking using interview techniques, give presentations on their findings, listen to other students and learn how to recognize deficiencies in live and recorded presentations & interviews. In addition, students practice practical skills in writing, utilizing specific grammar and wording to entice future employers.

 Students are able to: 1. Research the market/ analyze job ads and look for key language 2. Identify their own learning needs/ styles 3. Identify their strengths and weaknesses 4. Write cover letters and resumes 5. Write personal statements 6. Answer interview questions appropriately 7. Understand interview competency 8. Create mock interviews 9. Present effectively with tone, inflection, stress, and stretch 10: develop their own LinkedIn profile 11. network to build connections for the job hunting 12. be able to actively set balanced goals.

Private and public sector firms increasingly use marketing strategies to engage their customers and stakeholders around social impact. To do so, managers need to understand how best to engage and influence customers to behave in ways that have positive social effects. This course focuses on social marketing strategies for changing the behavior of a target segment of consumers on key issues in the public interest (e.g., health behaviors, energy efficiency, poverty reduction, fundraising for social causes). In addition, it examines the growing role of social enterprises and benefit corporation (B corp) play in today’s marketplace. This class also offers students an opportunity to work on a real business problem that are tied to social initiatives.