Business Administration

The course analyzes global organizational structures and international strategies, highlighting corporate challenges in the face of the complexity of the global economy. It focuses on the means to achieve a competitive advantage, sustain it over time, and the ability to replicate it to target markets during the internationalization process. In addition to corporate strategies, the course discusses cross-cultural negotiation and soft skill strategies.

This course is also referred to as International Dynamics and Cross-Cultural Negotiation: Corporate Environment.

The course provides an investigation of the relationship between organizations and their stakeholder groups, and the social accountability and responsibilities that a corporation holds towards different stakeholders. The course introduces students to concepts of corporate governance, socially responsible investment, and ethical issues relevant to contemporary business. 

Students learn how important it is for organizations to continuously develop new and improved products so they are not left behind in the market. Students explore why product development is a risky business and why many new products fail. You discuss the main issues faced by firms at each stage of the development process.

The course covers the role of data, information, and knowledge within management; the evolution of digital management practices; digital business strategy; information systems development and organizational change; artificial intelligence and distributed ledger technologies; information systems outsourcing; and IT infrastructure including cloud computing, and digital platforms.

This course examines key logistics activities. It includes total cost concept, the supply chain system, shipping value chain, just-in-time concept, risk pooling, and logistical strategic partnerships. Students study the bullwhip effect, global logistics, current trends in shipping logistics, and logistics arms of shipping-related companies. 

This course focuses on the process of globalization, including global markets, international corporations, digital communications, and media convergence, which has created a new ecosystem for marketing, advertising, and branding. It also discusses popular culture and its influence on these areas as well as a cohesive idea of collective or generation imaginaries. This course offers a study of this influence by examining the representation and construction of different brands and cultural ideas in the new Spanish context through case studies of both local and global brands.

This course offers an introduction to various international business disciplines including international management, international finance, international marketing, international accounting, international business operations, and international business law. It examines the vision and tools required to effectively manage the challenges that globalization, changing world markets, and cultural differences demand. This course discusses industries, competitors, regions, and markets from the perspective of practicing managers and the reasons behind global differences. Finally, it offers an overview of the different areas of international business and their contributions to the foundation of global business and management.

This course examines Indigenous Māori cultural framework as a lens to better understand contemporary organizational issues, such as bicultural governance, structure, ethical leadership and organizational behaviors.

This course examines the central principles and concepts of marketing strategy and management. It highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies.

This course offers a systematic approach to different types of decision-making problems that allows for thoughtful, sensible, and better decisions that are effective and applicable in a real context. It focuses on the determination and criteria for comparing and assessing different alternatives (certain, uncertain, and risky). This course introduces the game theory reasoning method in a context of complete information. Specifically, it analyzes the concept of equilibrium both in situations of simultaneous and sequential decision-making, and rationalization through a process of dominant alternatives or backward induction.