Business Administration

This course introduces students to the world of start-ups, SMEs (small and medium-sized enterprises), and corporate venturing. It acquaints students with concepts and theories that are relevant to the process of setting up and managing a business. Students explore how entrepreneurial behavior in large companies can positively influence multiple individual and firm-level performance variables. The course also offers students a "learning-by-doing" environment in which they practice certain fundamentals of the entrepreneurial process such as value creation, opportunity recognition, and creativity. The theories covered are then applied in their specific business context. The course discusses the different steps in the entrepreneurial and small-business process including opportunity recognition; gathering resources; strategic planning in smaller companies; managing the venture; and growth, exit, or failure of the business. It also introduces different types of entrepreneurships, such as social, academic, and corporate venturing, as well as the theories that are important within this research field.

Project management practices are increasingly important to organizations across a range of sectors. Projects are the main vehicles by which organizations (public and private) embark on deliberate and proactive strategic change. This course explores the practicalities of managing projects from a value creation and lifecycle perspective.

The course equips students with a basic knowledge of management which can be used as a foundation for personal development. The course also is an introduction to future courses in management. 

This course provides students with an introduction to management accounting and control so as to help them understand the role of management accounting and control systems within organizations and improve their knowledge of the use of accounting information in decision making.

This course provides a comprehensive exploitation of analyzing and utilizing accounting information. It equips students with literacy in accounting information, fostering the development of strategic business decision-making skills and practices.  

The course delves into the role of accounting information in business for students to gain a fundamental understanding of decision models and tools and engage in the study of various strategic decision-making cases. Classes will be conducted through a combination of lectures, discussions, and practical case analyses, facilitating students’ in-depth understanding. By the end of this course, students are expected to have established a robust foundation in accounting principles and their practical applications in decision-making and control.  

Prerequisite: Principles of Accounting (any basic accounting course)  

This course incorporates the online component of Rothberg International School course number 11160 of the same title, with an added practice and hands on learning component. This course covers the fundamentals of innovation and entrepreneurship and how they can help students become more future proof in their careers. It focuses on how innovation can be developed and enhanced and then looks at the world of entrepreneurship and how it can be relevant for each and every one of the participants. Throughout, the course introduces and practices the Lean Startup Model, focusing on how to identify real problems for people and then finding solutions for those problems. As an online course, students watch short videos, use interactive applications, answer online quizzes, and develop an idea for a venture (business, social, or design). The course ends with a project that presents a model for a real world venture.

The services sector accounts for three-quarters of GDP and employment in developed countries. This course explores the distinctive characteristics of services and explain how these impact on the marketing used by firms. Student examine the management of service processes, customer behavior in service settings, internal marketing and the role of employees, and the management of customer relationships. The importance of service quality, complaint handling, and service recovery are also explored.

Search Engine Optimization (SEO) is one of the first disciplines of Digital Marketing. It changes a lot over the years, switching from keyword-based logic to search intent answers. It is important to know all the fundamentals: words used, international scenario, the evolution of Search Engines, and the ranking factors. Since Google is the most used Search Engine in most of the world, all the topics covered in the course are based on Google guidelines. The course discovers the most impactful activities that can help websites to have success on Google, divided by: technical, internal, and external. The course examines how to build an informational architecture, and students work on a fashion web project, discovering how to approach the work and solve problems an SEO specialist would meet. With the help of Advertising, User Experience, Conversion Rate Optimization, Email Marketing and Web Analytics, SEO can express its real potential. The course demonstrates how the Digital Marketing initiatives can help each other to have the best opportunity to success online. There are other platforms where one can do SEO, such as YouTube, Pinterest, MyBusiness, and Amazon. The course explores the common points within Google SEO and others, to see how companies can take advantage of them. The course discusses topics including the basic of Search Engine Optimization; ranking factors for Google; the evolution of SEO; how to build a website informational architecture; SEO techniques, on site and off site and some tools to be used; how SEO can help other digital initiatives and vice versa (Advertising, User Experience, Email Marketing, etc.), how to do SEO, not only on Google; and how to track the results.

This course provides an introduction to topics in the field of (international) financial markets, central banks, monetary policy, and the banking sector.  It begins with a classification of financial markets (e.g. capital markets, money markets) as well as an analysis of the role financial markets play in the overall economic framework, both from a macro-economic as well as a micro-economic perspective. Thereafter, the "management" of financial markets is discussed, in particular the central role played by central banks in this respect. The functions and tasks of central banks are analyzed, in particular their responsibility for monetary policy. The course deals with the operational framework for monetary policy, and the interaction of central banks and banks in the money market. The functions of banks are elaborated upon, as well as their respective business activities, and the developments in the (international) banking sector are analyzed. The course finishes with an analysis of risk management at banks, and the importance of adequate risk management from the point of view of overall financial stability. In this context, the role of financial supervisors is also discussed.