Business Administration

The course focuses on creativity in the context of marketing communication including mobile and multi-media contexts, and the design of creative marketing content. The course is project-driven for students interested in creative marketing strategies, and content production with a particular focus on filmmaking. It has a special focus on how to use creative marketing for good to foster sustainable development, environmental conservation and social change. 

This course examines the international environment for business and offers theoretical and practical knowledge in implementing international strategies, marketing for successfully penetrating international markets, managing international firms, and potential risks for operating internationally. The content of this course is divided into four parts. The first part covers the international business environment that firms are currently facing, and the opportunity that a firm can have while it expands internationally. The second part offers a basic but systematic knowledge about different modes of international business operations (e.g. export, international marketing, license trade, strategic alliance, direct investment), and the advantages and disadvantages of each mode. The third part focuses on the management of major functions of business operation in an international context, such as how to design an organizational structure for international business; how to manage global production, logistics, and supply chain; and how to manage corporate finance, and international human resources. The last part is dedicated to the influential factors of international business operations: politics and culture, two major factors that impact on and bring potential risks to international business operation. 

This course introduces the overall responsibilities and tasks of a brand manager. Topics include the different customer segments, methodology to select strategic target market(s), design of brand positioning and identity, brand strategy and marketing programs, growing and sustaining brand equity, brand audit, and brand health check.

This course examines the world of international business including economic foundations of international trade and investment; the international trade, finance, and regulatory frameworks; relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses; and effects of local environmental characteristics on the operations of multi-national enterprises.

This course introduces capital markets, namely Foreign Exchange Market, Bond Market, Equity Market, and Derivatives through case studies.  The class will monitor current events & main indexes (FX, Stock prices, and Interest Rates) to apply to the material under study. This is a prerequisite course to Corporate Finance and Valuation.

The course covers the following topics:

• The Money Markets and The Foreign Exchange Market
• Major Government Bond Markets, Bond price sensitivity, and The Yield curve
• Credit spread, Securitization, and Equity Markets & Equity Investment
• Equity Fundamental Analysis and Cash Flow Models in Equity Valuation
• Interest Rate Forwards & Futures and Bond Futures
• Interest Rate Swaps and Interest Rate Swap Valuation
• Equity Index Futures & Swaps and Fundamentals of Options
• Option Valuation Models

1. Understanding entrepreneur mindset;
2. Understand relevant literature and methodologies that promote innovation, creativity and disruption; 
3. Identify potential problems and formulate solutions that may can be transformed in business opportunities; 
4. Understand that its possible to become an entrepreneur despite limit available resources;
5. Identify opportunities with economic, social or environmental impact and be able to empathize with clients or market needs;
6. Develop abilities towards creative process and the capacity of approaching and solving problems in a different way.
7. Learn how to structure a customer map experience;
8. Understand how to communicate ideas and connect with potential customers;
9. Understand China innovation environment and the opportunities for entrepreneurs within this context
10. Identify growing trends in Chinese economy and how can these impact economic development cross boarders;
11. Interact with entrepreneurs carrying out business in China

Students need to be prepared for a world that has an unprecedented rate of change, specially, in countries such as China, with unparalleled levels of development, competition and digitalization. Traditional pedagogy is focused to create logical, sequential learning that is purposefully aimed at building competency or perspectives. Simulating experiences and a fully experiential entrepreneurship allows this course to complement those skills mentioned. This course applies design thinking, creative thinking, story telling and other entrepreneurial development creative theories.

Entrepreneurial development is aimed at providing students a set of tools and methodologies that will help them identify and develop business opportunities.

This is a special studies course involving an internship with a corporate, public, governmental, or private organization, arranged with the Study Center Director or Liaison Officer. Specific internships vary each term and are described on a special study project form for each student. A substantial paper or series of reports is required. Units vary depending on the contact hours and method of assessment. Graded pass/no pass only.

This is an advanced course in corporate finance; prior coursework in financial accounting, statistics, and corporate finance is preferred.

The aim of the course is to bring students to the frontier of knowledge so that they can start doing their own research in this field.  This course focuses on the following topics in applied corporate finance: 

1) Topics related to the issues of climate and corporate governance; 

2) Topics related to climate change risk and opportunities exposures; 

3) Topics related to the issues of pollution on investor behavioral bias, and on corporate policies;

4) Topics related to climate change risk on government policies;

5) Topics related to corporate social responsibility (CSR) and environmental, social, and governance (ESG) policies;

6) Topics related to ESG equity; 

7) Topics related to ESG lending, and 

8) Other upcoming trending topics, including water quality.