Business Administration

1. Understanding entrepreneur mindset;
2. Understand relevant literature and methodologies that promote innovation, creativity and disruption;
3. Identify potential problems and formulate solutions that may can be transformed in business opportunities;
4. Understand that its possible to become an entrepreneur despite limit available resources;
5. Identify opportunities with economic, social or environmental impact and be able to empathize with clients or market needs;
6. Develop abilities towards creative process and the capacity of approaching and solving problems in a different way.
7. Learn how to structure a customer map experience;
8. Understand how to communicate ideas and connect with potential customers;
9. Understand China innovation environment and the opportunities for entrepreneurs within this context
10.Identify growing trends in Chinese economy and how can these impact economic development cross boarders;
11. Interact with entrepreneurs carrying out business in China

Students need to be prepared for a world that has an unprecedented rate of change, specially, in countries such as China, with unparalleled levels of development, competition and digitalization. Traditional pedagogy is focused to create logical, sequential learning that is purposefully aimed at building competency or perspectives. Simulating experiences and a fully experiential entrepreneurship allows this course to complement those skills mentioned. This course applies design thinking, creative thinking, story telling and other entrepreneurial development creative theories.

Entrepreneurial development is aimed at providing students a set of tools and methodologies that will help them identify and develop business opportunities.

This course examines handling and analyzing business data, including learning R, which is rapidly becoming the default analytics platform as it supports diverse set of analytic tools and statistical methods. Specifically, it looks at basic concepts in business analytics, and techniques and skills related to data exploration, data utilities, conducting statistical tests, data mining and modeling.

This course provides an opportunity to apply the skills students acquire through their academic study to a project designed by a local company or community group in New Zealand, or internationally.

This course is to help the students to 

· Master basic innovation theories

· Improve actual innovation and entrepreneurship capabilities

· Learn the right way to think creatively

· Be familiar with general innovation strategies

• Lecture 1: From VUCA Pan-Competition to BANI Era 

• Lecture 2: Innovation and Innovation Strategy

• Lecture 3: Introduction to Entrepreneurship Management

• Lecture 4: Identifying opportunities to generate creative ideas

• Lecture 5 Industry and Competitor Analysis

• Lecture 6: Enterprise Business Model Design and Innovation • Lecture 7: Writing a Business Plan

• Lecture 8 Obtaining Financing

• Lecture 9 Special Marketing Issues

This course examines the science of marketing. It focuses on the role of marketing and its importance in contemporary organizations and society. 

This course enables students to understand one of the core purposes of finance: the setting of prices in a market. The first half of the course works at a market-level, dealing with risk-management and diversification. The second half of the course works at the security-level, thinking about bond, stock, and derivative valuation.

This course is a theoretical and practical introduction to Green Marketing, a concept that describes the marketing of products, production methods, or business practices that are environmentally benign or otherwise sustainable. 

The course covers the following subtopics and associated themes of Green Marketing: 
1) Background on sustainability and the 17 UN Sustainable Development Goals (SDGs)
2) The three dimensions of sustainability and their connections to business
3) Specific marketing techniques
4) Best & worst practices
5) Greenwashing
6) Measurement & accountability
7) Other smaller, related concepts and topics

Aside from teaching concrete and specific techniques and communication tools, the course aims to serve as a holistic introduction to sustainable business practices and the communication thereof. 

This course explores digital marketing and search engine positioning including the role of web positioning in digital marketing and the mechanisms of Google. This course also covers Search Engine Optimization (SEO) and web analytics (on-site and off-site).

This course offers an introduction to entrepreneurship. Topics include: innovation and blue ocean strategy; idea generation; lean start-up, minimum viable product (MVP), and prototyping; project management; communication, pitch, and negotiation; legal aspects of a start-up, start-up funding.

This course is jointly designed by on-campus faculty and the innovation project research team at Dell Technologies, integrating the processes of innovation product development, practical application, and market usage. It imparts innovative thinking and practices within the context of technological transformation. The course content is structured around the framework of Sun Tzu's "The Art of War," with a focus on the three essential elements of corporate innovation: "strategy," "resources," and "people." It elaborates on both the theory and practical aspects of corporate innovation.

The innovation theory encompasses concepts such as "choosing the right people for the right roles" (utilizing the potential of product design and the concept of a three-stage rocket), "knowing oneself and knowing the enemy" (trial and error and how to approach it), "the battle of the nine territories" (product execution), "using the superior position to defeat the enemy's plans" (streamlined development), and "waiting at ease for the exhausted enemy" (the theory of ice and snowflakes), among others.

The consideration of innovative practices includes analyzing the pros and cons of the starting point of innovation (choosing to create a proprietary brand or join a franchise), early-stage cost control (what to try, what not to try, and how to minimize iteration), mid-term efficient execution (how to strategize, standardize, and adopt an altruistic mindset), and quality after-sales service (putting the customer first).