Business Administration

This course examines various management, policy and applied economic aspects of the aviation industry. The course begins with a review of the national and global business environment within which the air transport sector operates. Lectures will subsequently delve into a more micro analysis of revenue management, cost relationships and considerations that are incorporated into the development of route networks. An emphasis will also be placed on how air transport management must change in order to succeed in the rapidly changing global market environment. Although global in nature, the course will be focused on the Canadian air transport industry.

Public institutions and non-profit organizations play a fundamental role in today's economic systems as policy designers, public service-providers, grant-makers, and advocates of unmet ever-changing human needs. As their goals are different from those pursued by business companies, managers working in these organizations perform different tasks, follow different logic and must develop different skills. At the end of this course students understand these differences, are able to assess how successful public/nonprofit managers behave, are aware about which mistakes to avoid, and apply this learning to perform basic tasks connected to the overall creation of public value that public/non-profit organizations produce for their communities. The course is divided into 2 parts. Part 1: Public policy and public management (governments and their structure; role of bureaucracies; types of bureaucrats and how to motivate them; decision-making and performance evaluation in public agencies). Part 2: Non-profit management (role of the third sector in the economy; types of non-profit organizations: an overview; governance and management of non-profit organizations; how to secure contributed income: key successful factors in fundraising).

This course introduces marketing from the perspective of the decision-maker. It examines controllable variables (product, price, promotion and distribution), uncontrollable variables (competition, law, society, technology, and economy), consumer behavior and marketing research. Course topics include: the marketing process; marketing strategy, plan, and program; environmental forces that affect the company’s ability to serve its customers; how external and internal marketing environment affect marketing decisions; the marketing information system and its parts; the marketing research process; consumer and business markets; consumer buyer behavior; the adoption and diffusion process for new products; market segmentation, targeting, and positioning; product strategies; pricing strategies; distribution strategies; promotion strategies; and marketing ethics and social responsibility. Text: Kotler, Philip and Gary Armstrong, PRINCIPLES OF MARKETING. Assessment: quizzes, project written report, project presentation, participation, research and in-class exercises.

The Course will include a review on Chinese growing technology sector and its ever-changing competitive internet Universe, and the way Chinese entrepreneurs are reshaping traditional industries (i.e.green industries, auto industry, last mile delivery, micro-mobility, retail, finance, entertainment, artificial intelligence). This course will review Chinese modernization policies, including but not limited to China 2025, China Internet, the recently issued Five-year plan, and their implication in the development of China and impact on China’s business environment and society. Review on Artificial Intelligence, its impact in Chinese society, economy and culture will also be covered. Finally, Chinese One Belt One Road initiative and Chinese pivotal role in the international arena. Overall this course provides students with useful insights for students to understand China not only a supplier of goods and commodities, but also, as a business innovative economy with great potential for internationalization.

This course examines the principles and current practices of management. The course focuses upon the interaction between individuals (managers) and the organization. The course explores what managers do through discussion of the four fundamental functions of managers, namely planning, organizing, leading and controlling. Topics include: evolution of management theories, environmental influences on management, organizational culture, strategic management, organizational design, change management, organizational control and human resources management. Text: Jones, G. R., and George, J. M., ESSENTIALS OF CONTEMPORARY MANAGEMENT. Assessment: exams, class participation, group paper, group presentation.

This course examines the theory and practice of organizations, focusing particularly on internal systems and processes of organizing people, as well as strategies and consequences of an organization's engagement with its external context.

This course provides an introduction to the management accounting and financial control concepts that are used in strategic decision-making, in order to effectively perform in a competitive business environment. Covering issues such as technology and digitalization, corporate strategy, marketing, and modern cost management tools, students critically analyze how these tools can be used to increase performance.