COURSE DETAIL
This course studies the management and planning of customer-centric product and service strategy. It covers the definition, importance, and unique differences between products and services, as well as internal and external factors affecting management, market positioning, and product and service decision strategies, such as customer experience-enhanced service marketing mix (7P's), product mix, product line, product portfolio, and product and service life cycle management. The course also covers new product and service design and essential tools to create a positive customer experience and long-term organizational value, which are the Business Model Canvas, Service Blueprint, Innovative Product Development, and tools for monitoring, evaluating, and improving service quality, such as SERVQUAL and E-SERVQUAL models.
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This course first gives a general overview of the financial system, and makes some comparisons between China and US. The main focus is on the basic economic principles behind the operation of the financial system and financial markets, and how the financial system is related to the real economy. The course is divided into four parts. The first part introduces the structure and function of major financial markets. The second part presents the central bank and its monetary policy. The third part introduces how banks provide liquidity and other financial institutions. Lastly, I will also choose actual events that occurred during the course to conduct analysis and draw conclusions, aiming to help students develop practical, analytical and thinking abilities.
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This course provides basic knowledge of various areas of law, mainly private law, public law, and criminal law, which are relevant in everyday life.
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This experiential learning course is an opportunity to work directly for social ventures in management level roles under the guidance of a faculty instructor and professional mentors. Students have opportunities to manage teams, solve real-life problems, and gain hands-on business experience, which will strengthen soft skills, help implement academic business concepts in a practical way, and greatly improve students' ability to compete in the job market.
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This course examines principles of meetings, event and festival management. Topics include the significance of conventions and events, conventions and meetings design, management planning processes, methods and evaluation of conventions and events, infrastructural requirements, impacts, volunteers, sponsorship, programming, event planning and development.
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This course focuses on the important changes and challenges that digitalization implies for the functioning of the entire financial system and the financial function of the economy. Topics include: fin-tech; crowdfunding; digitalization of the payment system; bitcoin and blockchains; fin-tech, big data analytics, and new financial business models; digital security.
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This course provides a study of advanced financial management. This course looks at market efficiency hypothesis, capital structure, dividend policy, and working capital management, which are based on fundamental financial theories including the present value model, capital budgeting, portfolio theory, CAPM and cost of capital. It also provides an introduction to corporate financial analysis, financial planning, and derivatives.
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ThiThis is an introductory course to corporate finance and valuation, focusing on the internal cash flow of the firm (profit and loss statement), corporate financing, and corporate governance.
The course addresses the following topics:
- Introduction to Corporate Finance
- Accounting statements and cash flow
- Financial markets and net present value
- How to value bonds and stocks
- Some alternative investment rules
- Net present value and capital budgeting
- Strategy and analysis using net present value
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The development of new technology and innovation plays an increasingly important role in enhancing the competitiveness of countries, firms and individuals. This course describes the development of technology and innovation from social and business perspectives. It covers the technology side of innovations, how an invention can be developed into a successful commercial product, the role of innovation in society and how innovations are created from a socioeconomic perspective. It highlights that successful development and adoption of innovative products relies not only on the technology itself but also a complex process that is subject to the impact of cultural, political, economic and managerial factors. Assessment: Class participation (10%), midterm exam (25%), group project (25%), and final exam (40%).
COURSE DETAIL
The Internship Program gives students hands-on experience with local, regional, or international organizations and businesses to place their work experience into the broader context of professional development and development in Jordan. Students are exposed to the complex developmental, social, political, and business fabric of Jordan and gain valuable work experience. The main part of the course is the practicum, which is monitored by the CIEE lecturer through office hours, check-ins, and follow up with the internship on-site supervisor. In addition, the class meets bi-weekly for guest lecturers, planned site visits, and discussions on topics related to development in Jordan and international careers to provide practical insight into donor/host organizations and their efforts to support Jordan.
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