Business Administration

This course on leadership and organization management considers the characteristics of human interaction and cooperation that make organizations effective and efficient. Adopting a leadership perspective, the course covers organizational behavior, organizational management, organizational change, and organizational leadership in a range of environmental and cultural contexts. The course develops the concepts of leadership and organization management by introducing well-established theories and practices, progressively exploring their applicability under group and organizational situations of varying contextual uncertainty and cultural diversity. The course guides students towards a practical appreciation of human cognitive, emotional and behavioral characteristics in organizations by developing a framework for applying appropriative global leadership, strategic and operational leadership approaches. 

This course examines important topics related to e-commerce, including: history of e-commerce, unique features of e-commerce technology, Porter’s five forces analysis, business models for e-commerce, successful examples of e-commerce companies in various business areas, the new social, mobile and local marketing, and the ethical, social and political issues associated with e-commerce.

The course provides a critical understanding of the political rationale for economic development through community projects, along with the basic skills necessary for ensuring their community effectiveness as economic development facilitators. The emphasis worldwide is on promoting community enterprises and economic projects that are relevant to the circumstances of local communities. The course provides a critical understanding of the place of community entrepreneurship in community economic development and empowerment; and the critical role of community educators in the process.

This course aims to equip students with the necessary knowledge and skills to navigate the digital landscape of business resilience. The course features case studies and collaboration with Amazon Web Services (AWS) Taiwan to provide students with a realistic overview.

The course begins by examining the primary drivers of digital innovation and discussing the key concepts and frameworks. The course features AWS, the leading provider of cloud solutions, to demonstrate how their cloud-based solutions are utilized by companies to meet strategic digital innovation objectives. In module two, the course explores the impact of digital innovation on organizational and strategic management landscapes, focusing on current digital trends. For the final module, the course will shift focus to the broader marketplace, and will discuss the core legal and ethical trends affecting the global marketplace. 

This course provides a framework for business analysis and valuation using financial statements and other relevant data, and illustrates how to apply this framework to a variety of business decisions. The focus of the course is on integrating key concepts from accounting, finance, economics, and business strategy and applying them to security valuation. 

This course studies the psychology and behavior of consumers in the context of the global market. Topics include consumer behaviors, retail environment, marketing strategies, and consumer laws and policies. 

This course analyzes the context in which Corporate Social Responsibility (CSR) arises and identifies the main trends and related concepts. It discusses business ethics, corporate governance, stakeholder theory, and the concept of sustainability. This course also focuses on CSR management and communication strategies developed by companies and institutions.

Economics provides us with a useful set of tools for analyzing the world and aiding decision-making by businesses and governments. This course gives students an overview of many of these tools and of the insights that can be obtained with them, concentrating on those most relevant to businesses. This means that most of the lectures are on microeconomic topics, looking at the actions of firms and of individuals, but the course concludes with some coverage of macroeconomic problems and policies, looking at the economy as a whole. Upon completion of this course, students can intelligently discuss and analyze current events in business and economics. 

This course studies the management and planning of customer-centric product and service strategy. It covers the definition, importance, and unique differences between products and services, as well as internal and external factors affecting management, market positioning, and product and service decision strategies, such as customer experience-enhanced service marketing mix (7P's), product mix, product line, product portfolio, and product and service life cycle management. The course also covers new product and service design and essential tools to create a positive customer experience and long-term organizational value, which are the Business Model Canvas, Service Blueprint, Innovative Product Development, and tools for monitoring, evaluating, and improving service quality, such as SERVQUAL and E-SERVQUAL models.

This course first gives a general overview of the financial system, and makes some comparisons between China and US. The main focus is on the basic economic principles behind the operation of the financial system and financial markets, and how the financial system is related to the real economy. The course is divided into four parts. The first part introduces the structure and function of major financial markets. The second part presents the central bank and its monetary policy. The third part introduces how banks provide liquidity and other financial institutions. Lastly, I will also choose actual events that occurred during the course to conduct analysis and draw conclusions, aiming to help students develop practical, analytical and thinking abilities.