Business Administration

The course sits at the interface between bioscience and business, covering the elements of management science that are most relevant to bioscience. Bioscience often has a long, complex route from innovation to implementation. Hence the content includes integration with practice, bioscience firms, medical behaviors, as well as the pillars of intellectual property, regulation and investment choices. How to gain stakeholder support is also included.

Through the teaching of this course, students master the basic knowledge, basic theory and basic skills of enterprise marketing; recognize the importance of strengthening the management of enterprise marketing in the process of developing socialist market economy; familiarize and master the basic procedures, methods and strategies of analyzing the marketing environment, studying the buying behavior of the market, making marketing mix decisions, organizing and controlling marketing activities; train and The course will also provide students with the ability to analyze and solve marketing management problems correctly and to have better practical application skills so that they can better adapt to the needs of marketing management in the future.

1、The course will introduce a mixed teaching method, combining face-to-face and video teaching

2. The course is oriented to innovative results, and students are guided to make practical attempts to complete a new product marketing plan.

3、The course focuses on developing students' teamwork and communication and expression skills.

The course introduces financial markets and financial institutions. The course instructs on the roles of regulation and deregulation in financial markets and the causes of financial crises. Then, the course discusses commercial banks and how financial institutions utilize financial instruments from financial markets to manage their risks. The course employs tools and concepts as well as classroom lectures and discussions, and "live case studies" to offer a hands-on learning experience.

The course is geared toward the applications of principles from finance and economics that explore the connection between financial markets, financial institutions, and the economy.

The purpose of this course is to guide students in mastering economic tools and critical thinking skills as applied to financial markets and institutions. After completion of the course, students will be familiar with and able to explain key elements of financial markets and how they function, including the role of information in financial markets, and the causes and consequences of financial crises.

This course highlights strategies for adapting to local culture and the specific challenges that emerge for international players in diverse environments. The course begins with a review of relevant institutional theories and how institutions influence organizational behavior, strategies, and markets. The course then explores a variety of institutional strategies—successful as well as unsuccessful—across a broad range of regions and countries. The course takes an institutions-based approach, which interprets multinational enterprises (MNE) strategy in the global arena as informed by the institutional environment and local culture of the home and host environment. The focus is on adjustment and implementation processes necessary to respond successfully to different host environments. The course consists of three modules: background and theoretical concepts; strategic adaptation, innovation and implementation; and managing external relations.

How do firms develop and conduct their strategy when operating across national borders? This course is designed to expose students to fundamental and advanced issues in international strategy enabling them to analyze opportunities and challenges from the point of view of business analysts and practicing general managers.

This course offers an intensive introduction to the field of network analysis with a particular emphasis on organizational settings. The course is divided into traditional lecture sessions and hands-on laboratory sessions in which students have a chance to play with real-world data. The course familiarizes students with the theory, research, methodological issues, and practical implications connected with the analysis of relational data within organizations. Upon completion of the course, students should have a good grasp of social network concepts and methods, and be able to use them. The approach is practical and it involves concrete use of social network data during the laboratory sessions. This includes mastering not only software tools but also statistical and analytical methods. Students are required to bring their own laptops to effectively participate in the laboratory sessions. The course discusses topics including social network theories, concepts, and terminology (e.g., structural holes, social capital, social influence, origins and evolutions of network structures).; using matrices and graphs to represent social relationships (e.g., one-mode and two-mode networks, layout algorithms, network visualizations); methods and measures to understand network data (e.g., centrality algorithms, cliques and communities, positions and roles, scale-free networks); and applications of social network analysis (e.g., strategic alliances, organizational change, key-player detection).

This course introduces students to the contemporary global business environment from different theoretical perspectives while drawing on relevant empirical evidence. It highlights the role of multinational firms, institutions and political economic systems, technological changes, and geography in shaping the global business environment. The focus is on the actors and the complex set of interactions, embedded in different institutional frameworks, and grounded in different geographies, that shape the global business environments. This course examines the major global trends and issues facing business in the 21st century.

This course nurtures student startups based on their hands-on user-centered design projects. The course proceeds like a 3.5-month pre-seed accelerator for experiential learning with an academic and theoretical foundation drawn from social-technical system design theories and principles. The practical venture building projects are aided with lectures, sprint workshops, panel discussions and weekly readings. Entrepreneurial students learn underlying factors and forces for decisions in the entrepreneurship process and the principles for designing products, processes and people organizations under extreme uncertainty and resource constraints. The course is supported by a large international network of 150+ entrepreneurs, venture capitalists, design and manufacturing experts around the world.

This course covers topics that are ethically questioned in business and consumption. It consists of lectures and exercises where all participants are expected to engage in discussion.

Students discuss ethical issues in business and consumption. The course aims to:
-Understand principles and rules that determine ‘right’ and ‘wrong;'
-Understand the decision-making process and influencing factors in the context of business and consumption practices; and  
-Consider implications to oneself as a practitioner and an individual consumer. 

Topics covered in the course include:
• Introduction to ethics in business and consumption – What is ethics in marketplace? What is the ‘responsibility’ of marketers and consumers, and to whom?  
• Ethical theories and principles – What makes it ‘right’?
• Ethical decision-making – How do we make decisions?
• Ethical and sustainability issues in business and consumption
• Notions of 'social responsibility' and ‘sustainability’

This course aims to highlight the importance of communication with stakeholders and an understanding of public relations methods. The course utilizes various media to acquire basic knowledge of effective public relations.

Communication is the key to any organization’s success. With the diversification of societal needs and business environment, it is crucial for companies to implement an effective public relations strategy as part of their management strategy and to build a trust-based relationship with stakeholders. For effective public relations/corporate communications, companies need to understand mass media and social media, with the latter receiving considerable attention from the business world as a direct and fast-acting communication channel with their high-priority stakeholders.