Communication

This course explores how media impacts how one sees oneself and how they interact with others. The course includes activities that navigate the changing tides and positions others bring to mediated communications, confrontation, friendship-making, and collegiality. 

This course is an introduction to artificial intelligence (AI) including the history and key concepts of AI, the social and media transformations it brings, and practical uses of AI tools for text, image, and audio production. It examines ethical considerations, AI regulation, and the role of AI in news verification and disinformation. 

This course focuses on the technologies, analysis, and expression of ideas in both print and digital media. It discusses how journalistic content is selected, written, and structured in both print and digital formats. Students study different styles of writing (news, opinion, analysis), and review how to think critically and communicate responsibly as a future journalist or media professional. 

The course covers communication, in both public and private sectors, as an essential means to connect with clients and anticipate processes of social change. It examines global information processes, with an emphasis on strategic management and effective communication. 

This course explores the strategic role of corporate communication and image in managing an organization’s intangible assets. It discusses how elements like identity, culture, transparency, and reputation influence business success. The course emphasizes a holistic view of communication, both internal and external, and its impact on stakeholder relationships. 

The course provides both a theoretical foundation and practical tools for designing and implementing strategic public relations programs in public and private organizations. It examines the full process of planning persuasive communication, from research and audience analysis to strategic goal-setting, tactic selection, implementation, resource allocation, and evaluation. This course explores key phases of public relations planning—starting from professional frameworks and industry associations, and moving through the planning stages including stakeholder mapping, strategic message design, tactic development, and performance assessment.

This course discusses theories and concepts relevant to analyzing the current media system, as well as classical and contemporary contributions to the field. Topics include: from hypodermic theory to the Lasswell paradigm; mass communication research; two-step communication theory; uses and gratifications theory; the Frankfurt School; French structuralism; cultural studies; the Toronto School and new technologies; the long tail theory; agenda-setting theory; theory of the spiral of silence; framing theory. 

Pre-requisites: Media Theory course

This course explores the media technology strategies required for strategic communication professionals (advertising, PR) in the rapidly changing media environment. By examining how the digital media market is evolving and understanding the fundamental terminology and various strategies needed for digital communication, the course aims to develop the analytical and problem-solving skills essential for effective strategic communication. 

The ability to communicate with confidence and impact can have a significant influence on our success in every aspect of our lives: our study, our relationships and our career. The course starts from the belief that we all have a unique ability to communicate with confidence and that this ability is not innate but rather, a skill which can be developed and learnt. Drawing on theories from biology, psychology, sociology, anthropology, and techniques from the world of theatre and acting, the course will support participants in learning how to manage nerves, communicate effectively and to engage with a wide variety of audiences, so that you can feel confident in any situation. The course is an interactive and practical one, and participants learn through active engagement, as well as through group and individual, tuition. In addition, the learning process will be tailored to the needs and experience of the participants.

This course explores the use of writing in different sectors of information and communication and teaches students how to master some of the rules of professional writing. It complements the critical approach to journalistic writing with a practical application through writing workshops. The course includes practice in informational and communicational writing through a range of practical activities. Each session includes both a presentation of the issues specific to each topic and writing exercises to test what has been learned. The course is structured around three main themes: journalistic writing for the press (the rules and techniques of journalistic writing, news briefs, profiles); writing for press relations; cultural or scientific mediation (artwork labels, exhibition catalogs).