Communication

This course is designed to provide students with a comprehensive introduction to the entire integrated marketing communication process, covering a variety of elements in integrated marketing communication and other marketing components.  The course instructs on how advertising relates to marketing and the specifics of research, setting objectives, strategy, positioning, creative, media, promotions, public relations, and campaigns.  Upon completion of the course, one will have a better general understanding of the development of the advertising industry; how it works today, and debate about its roles in society.

This course introduces the history, concepts, and principals of branding, and the basic methods of building and communicating a brand. Topics include brand creation and development, research methods, brand recognition, brand strategy, brand extensions, brand equity, and brand communication. 

The course is designed to prepare students for leadership in a globally interdependent and culturally diverse workforce. Throughout the course, students are challenged to question, think, and respond thoughtfully to the issues they observe and encounter in the internship setting, and the designated city in general. Students have the opportunity to cultivate the leadership skills as defined by the National Association of Colleges and Employers (NACE), such as critical thinking, teamwork, and diversity. Assignments focus on building a portfolio that highlights those competencies and their application to workplace skills. The hybrid nature of the course allows students to develop their skills in a self-paced environment with face-to-face meetings and check-ins to frame their intercultural internship experience. Students complete 45 hours of in-person and asynchronous online learning activities and 225-300 hours at their internship placement.

Using multidisciplinary approach – including philosophy, sociology, political science, psychology, management, anthropology, communication, history, and law - to provide a better understanding of how the Internet works and how people on the Internet tend to behave. We not only look back at the past, but also need to grasp now, and at the same time look to the future. Ultimately, we will find that it is ideas that change the world, not just technology, capital or institutions.

This course will first lead students to be familiar with mainstream English media from home and abroad, such as China Daily, CGTN, Xinhua News Agency, New York Times, Washington Post, Wall Street Journal, CNN, BBC, South China Morning Post, etc. Social media such as popular English-language or bilingual video programs on Douyin (TikTok), Bilibili, Little Red Book and YouTube will be included. Students can not only understand the latest developments of global news, but also can form their own critical views on the world media and compare the similarities and differences between Chinese media and Western media. Secondly, this course will also select typical or hot cases to explain news production and news reporting skills. Finally, the course will take students majoring in different foreign languages through extensive practice in news making. This course is a practical course for reporting China and the world in English, bilingual or multilingual. The learning effect is based on the international news works produced through the semester.

The primary objective of this course is to enable each student to improve in their demonstration of effective public speaking skills in English.

This course helps students master the basic theories and key viewpoints of organizational communication and guide students in applying relevant theories to analyze organizational communication phenomena and problems.

This course examines problems and concerns relating to the laws, and ethical issues that affect journalists and the journalism profession. While the lectures and coursework focus on Hong Kong, they also examine key global developments.

This class covers how to conduct investigative journalism from a methodological standpoint. It focuses on distinguishing what constitutes investigative journalism in differentiation from other various forms of journalistic reporting. The course analyzes current news articles and media and discusses the ethical values and practices of journalistic work. This class involves project-based work in which the student will design and conduct their proper investigative project.