Communication

Negotiation is a cornerstone skill in both personal and professional realms, influencing outcomes from business deals to interpersonal relationships. By adopting the Harvard Negotiation Project framework, this course aims to empower students with the knowledge, strategies, and practical techniques necessary to excel in various negotiation scenarios, fostering mutually beneficial agreements and sustainable relationships. Topics include the basic principles of negotiation, development of effective communication skills, application of analytic frameworks, and navigation of power dynamics, which will allow students to foster the needed skill sets for successful negotiation. 
 

New media empowerment game in the public space of private and public interests, affects the development of advertising, public relations and media industry.  To understand the meaning and mechanism of public expression, communication from the public narrative and public opinion are needed. It also needs to conduct in-depth study of power relations and power of emotion expression under the environment of Internet.

This course aims to help students build a correct understanding of the relationship between communication, media, and society. It enables them to grasp the evolution of media in society and apply appropriate cognitive frameworks and methods to analyze key media phenomena and communication issues in societal contexts. Students will develop a comprehensive and accurate understanding of the interaction between media and society, along with a foundational understanding of classic communication and social theories. Through this course, students will gain basic knowledge of communication theory, media literacy, and media critique skills.

This course introduces brain and media, media equation, media and attention, media and memory, priming, emotion and neuroscience. 

This course is an opportunity to watch, discuss, understand, evaluate, and develop audiovisual narratives around brands. This course entices students to amplify their vision of the advertising film industry, its history, current best practices, and new challenges. From the 30/60-seconds-ads to the social media video content, students work on the storytelling behind campaigns and have the opportunity to produce audiovisual ads for clients chosen by the students. This course covers advertising and cinematographic language; creation, production and evaluations of advertising films; format and content transformations along history; and current audiovisual advertising practices.

This course examines the discipline of communication studies and looks at the role theory plays in its study. It explores the range of concepts and models used to describe, explain and study the human experience of communication and presents different ways of thinking about communication as influenced by cultural, historical, and academic perspectives.

This course trains students to become effective communicators, as a speaker, listener or interpreter. The theory of rhetorical communication is applied to the presentation of self and ideas for a specific purpose. Critical thinking processes are emphasized in preparing, making and critiquing various forms of public communication. Since the course aims to improve skills for various types of oral presentations and discussions, each class meeting consists of student presentations and discussions. 

Understand the fundamental elements of audiovisual language (image, sound and montage) through a solid conceptual and practical basis, applying a production methodology to generate stories and audiovisual products that communicate a point of view about reality.

This course examines social media marketing from three perspectives—principles, applications and strategies. Social media and network theory, popular social media strategies, and data analytic tools will be introduced. 

This introductory course covers basic concepts and history of the press and mass media, the functions of mass media in modern society, and introduces basic research methods to equip students with skills to critically appraise media issues. Throughout this course, heavy emphasis will be placed on critical thinking and how to effectively interpret how media functions and its effects on society.