Communication

This course introduces the principles and practices of public relations, focusing on strategic, digital, and socially responsible communication. 

Topics include the history of public relations; public relations communication practices in various organizations such as corporations, governments, public institutions, local governments, and educational institutions; ethics and public relations; research and theory in public relations; social media and emerging technologies; and career opportunities in the field.  

The course addresses current problems related to social, political, environmental and technological transformations, using as a common thread the production of dystopian series broadcasted in recent years on Internet audiovisual platforms. 

This course provides a solid theoretical base of specific issues related to international marketing, allied to a practical view, based on case discussions. The course permits students to develop knowledge of how to plan a marketing strategy for expansions into foreign markets based on such issues. This course covers the concepts and theories in international marketing, the challenges and opportunities in international markets, environment analysis of international markets, strategies to enter international markets, repositioning in international markets, country of origin image, pricing strategies in international markets, distribution tendencies in international markets, and non-traditional marketing communication in international markets.

This is a special studies course involving an internship with a corporate, public, governmental, or private organization, arranged with the Study Center Director or Liaison Officer. Specific internships vary each term and are described on a special study project form for each student. A substantial paper or series of reports is required. Units vary depending on the contact hours and method of assessment. The internship may be taken during one or more terms but the units cannot exceed a total of 12.0 for the year.

Literature is a cultural and aesthetic phenomenon that takes on many different forms in different periods, regions, and languages. In all of these forms, literature reflects in one way or another the society in which it emerges. This course connects the complex relations between literature and society and teaches how to write and speak about them in an academic way. The characteristics of narrative, interpretation, poetics, and textuality, and place literary texts and analyses in specific historical and cultural contexts are considered. Questions are considered via the analysis of one novel from a number of key theoretical perspectives in literary studies, such as narratology, memory studies, and reader-response theory. 

This course examines common patterns and common forms of communication which are found across all sectors of society as well as across cultural boundaries for communicating ideological values and constructing subjectivities and identities. Topics include different approaches to ideologies; multimodal critical discourse analysis; a social-semiotic theory of communication; semiotic resources as a system of ideological choices; evaluation of stance; discourse representations of social actors and social actions in historical and cultural contexts; modality; nominalisation and presupposition.

This course examines the phenomenon of ‘globalization’ in relation to language and communication. It looks at the constant tension between language, languages and languaging as we negotiate similarities and differences in a global setting – by examining relevant notions such as monolingualism, multilingualism (semilingualism, fake multilingualism, parallel monolingualism, multiple language ontologies), universal language, lingua franca, translation and translatability, translingualism (polylingualism, translanguaging, etc.), and exploring global issues such as the digitalization/technologization of language and literacy, language commodification, as well as the topic of global English(es).

This course seeks to immerse students in a professional work environment. Students have the opportunity to observe and interact with co-workers, and learn how to recognize and respond to cultural differences. Students compare concepts of teamwork and interpersonal interactions in different cultures as experienced on the job. Seminar work helps students apply academic knowledge in a business setting and identify opportunities to create value within the company. Students research a specific topic related to their work placement and present their findings in a final research report.

This service-learning course combines a structured curriculum and extensive partnership with a local community-based organization to offer tangible community service. Here, student community service includes direct
engagement as well as a research-based action plan addressing a specific challenge or goal identified by a community-based organization. Students begin by exploring key community-based organizations: examining their
mission, vision and goals, and the place of the organization in the local community. Each student then works with an assigned partner organization and invests at least 90 hours partnering with the organization, working with them
and investigating ways to solve a challenge or issue the organization has identified. Student service-learning includes exploring the proximate and ultimate drivers of the organization's chosen challenge, and the organization's
infrastructure, resources, limitations and possibilities for reducing barriers to achieving the organization's self-identified goals. In concert, coursework probes the role of community-based organizations in both local and global
contexts, common challenges of community-based organizations in defining and implementing their goals, the role of service-learning in addressing these issues, and effective ways for students to help them achieve their mission,
vision, and goals. Coursework also guides the student's service-learning experience by helping students develop sound international service ethics, provide tools to investigate solutions to common development issues, aid in
data analysis and presentation, and provide best practices to illustrate findings and deliver approved joint recommendations orally and in writing. Throughout, students use service-learning as a means to expand their global awareness and understanding, explore shared aspirations for social justice, and develop skills to work with others to effect positive change.