Chinese University of Hong Kong

The new product market is growing fast in the past few years. On one hand, it gives marketers a greater opportunity to approach consumers directly, customize products and services for different groups of consumers, and eventually become more profitable. On the other hand, new product market is characterized by growth patterns exhibiting a high degree of uncertainty that makes them exceptionally difficult to predict and forecast. This course introduces theories (e.g., diffusion theory) and best practices in new product management; presents how to use the diffusion model to predict the sales of new products and analyze customer life time value in this market; and teaches how to make comprehensive marketing plans in the new product market.

This course introduces the sociology of policing to lend understanding of the enforcement of law in a society. With a comparative perspective, the course examines institutions of police with regard to their role, function, organizational structures and culture in the contemporary world. Starting with a historical review of colonial policing in Hong Kong, the course unfolds gradually to reveal common policing issues and proceeds to assess the impact of transnational events like cross-border crime and global protest on local policing. Case studies of police practices in both local and global contexts are critically evaluated to identify the social forces that shape the respective social control process.

The emphasis of this course is on the history of macroeconomic fluctuations and growth; recent theoretical analyses of such phenomena, for example, the New Classical and New Keynesian approaches; and the consequence and relevance of institutions and policies. Topics: economic growth, inflation and unemployment, government debt and current demographic trends, the business cycle, macroeconomic models with micro foundations, monetary economics and banking, fiscal policy, open economy macroeconomics, consumption and housing economics, analyzing the world economy. Text: N. Gregory Mankiw, INTERMEDIATE MACROECONOMICS. Students should have knowledge of elementary differential calculus, and are advised to take ECON2021, Basic Macroeconomics before taking this course.

This course introduces fundamental ways of understanding a city by looking at its architecture and physical environment as sites of collective living, production, exchange and consumption. From the production of art to the collection of rubbish, the course aims to explore the architectural and urban dimensions of cities (from material to cultural and symbolic) through salient topics such as city and war, city and power, city and trade, energy, transportation, housing, and entertainment. Referring to prominent cities in the world including Hong Kong, significant urban themes such as local versus global, memory or envisioning, development and sustainability are explored. Topics include: What is a city for? How do cities work? How are cities made and remade? What role do architects and others play in the design, planning, maintenance and imagining of cities?

An advanced course designed to students who have completed CLCP4433 or CPTH4433. For students who have not completed the above course, they are invited to join the Putonghua placement offered by CLC. The course is designed to enhance language skills in communication, as well as to increase understanding of social life through a series of training exercises including reading and listening comprehension, special report writing, and group discussion, etc.

Culture is everywhere and it is inevitable that people construct reality through their own cultural lens. However, in this globalization era, people often have many cultural lenses. Through understanding the impact of globalization on cultures and societies, nuanced understanding of how people from different cultures construct reality are developed. Many scholars and activists argue that globalization will lead to a worldwide homogenized consumer culture dominated by Western values. Others believe that globalization can lead to the clashes of incorrigible cultures. Meanwhile, globalization has catalyzed formation of new hybrid cultures and fostered the blooming of creative cultural industries. Course topics include: culture and global culture; histories of cultural globalization; cultivating cultural awareness; de-territorialization, re-territorialization, and transnationalism; organizing social campaign globally; homogenization; hybridization; how people react and adapt to increasing globalization and multiculturalism; cosmopolitanism; and cultural exchange and integration: ethnic minorities in Hong Kong. In this course, we explore the above topics through understanding the effects of globalization on personal identities, the economy, consumerism, and communication in the immediate and distal environment.

The course covers the basic and fundamentals to the study of robotic manipulators, including: classification of robots, robot sensors and actuators, coordinate frames and homogeneous transformations, Denavit-Hartenberg notation, forwards and inverse kinematics, Jacobians and statics, singularity and workspace analysis, and trajectory generation. The course includes a creative project component for students to apply robot manipulators for a new and innovative application. This requires the students to design a new application for robot manipulators that would be useful to the community and globally. By using the introduction to the state-of-the-art in robotics around the world, and fundamentals learnt in the course, the students have to innovatively design and present the idea as a mock start-up company project.