Yonsei University

This course offers an introduction to marketing. The course aims to introduce key concepts in marketing; enable students to become conversational in marketing and foster an understanding of how firms employ various marketing strategies. It educates on the tools/methods to make decisions in complex marketing situations.

Ranging broadly from Ireland before World War I to America of the Roaring Twenties and England during the upheaval of the 60s, this course examines the dreams and spiritual aspirations that drive some of the most compelling works of English and American fiction and drama in the past century. The course examines how the works depict challenges related to gender, race, religion and class. The readings include: two short stories by James Joyce and some poems by W.B Yeats that capture the anxiety and upheaval of pre-WWI Ireland; The Great Gatsby, F. Scott Fitzgerald's classic tale about the American Dream and romantic fantasy; Lorraine Hansberry's play A Raisin in the Sun, which looks at Black American family life in the inner city; Nobel Laureate Doris Lessing's novella The Fifth Child, a chilling story of an ideal family in England during the 60s that gets disrupted by the birth of a monstrous child; England's finest playwright Tom Stoppard's comic masterpiece Arcadia, which spans two centuries while examining fundamental existential questions; the feminist poet Adrienne Rich's poems of love and protest.

Emerging markets (EMs) have been the growth engine for the global economy in the past 20 years. Recently, however, they have shown signs of fatigue and been hit hard by the C-19. In addition, new markets in terms of new emerging industries are also considered as EMs in this class. The primary goal of this course is to analyze EMs in various way to come up with winning strategies there. Another goal is making students a better communicator as they present Harvard Business Review(HBR) articles and term-project; and they’ll become effective global managers as a result. Understanding EMs - both in terms of geography and industry - is the primary assignment of the course. The framework to understand, analyze, and develop EMs, risk management tool, various strategic guidelines suggested mainly by HBR articles, etc. are covered in the class.

The course investigates the concepts, tools, and practices of entrepreneurial management. It concentrates on the entrepreneurial context; mindset; action; and growth. Entrepreneurship is a state of mind that can break old ways of doing business to create more value with limited resources. It is also a business process in which we rethink the existing system and develop a new solution for customers in the market.

This course is designed for students with basic knowledge in Korean, and expand their vocabulary and grammar for everyday conversation. Students engage in a variety of activities in speaking, listening, writing, and reading to improve their communication skills in Korean. By the end of the course students should be able to understand the fundamental rules of sentence structure and syntax in Korean; have basic conversations in Korean on various topics including sports, transportation, food, hobbies, shopping, weather, etc.; and use various connective suffixes, sentence-ending suffixes, and particles.

This course teaches basic skills of bowling and game management. Objectives include: 1.To learn and practice how to hold a grip, to step, and to stroke 2.To understand rules and etiquette.