Spain

This is an introductory course to business and business management and examines the logic behind how businesses currently respond to challenges in the environment.

This course examines the notion of Spanish brands and how Spain's culture and society have influenced its businesses and institutions. Topics include: building brand equity; triangulation of institutional, social, and corporate efforts in the shaping of place branding-- the Barcelona city brand case study; the influence of globalization on local brand positioning-- creating competitive identities through values beyond volume; family business in Spanish corporate tradition; homemade identity-- influencing outreach vs impact, quality and quantity; the creative marketing mix in Spanish brands.

This course explores the historical constitution of questions surrounding the mind, and the approach of the mind/body problem in modern thought. It critically examines the relevance of the approach to these topics from the perspective of analytical philosophy, taking into consideration contemporary contributions in the field of cognitive sciences.  

This course explores business ethics, corporate social responsibility, and corporate sustainability. Topics include: ethical principles in business; stakeholder theory; ethics and marketplace; ethics and environment; ethics and marketing; measuring and managing a responsible business.

This course offers a study of the principal literary movements in the second half of the 19th century: realism and naturalism. It examines the fundamental characteristics of each movement including the works of representative authors.