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This course focuses on skills to design and execute communication plans using social media. It explores the social, political, and economic impact of social media on public relations and strategic communication. It also discusses how social media, as part of the internet, affects private companies, governmental and non-governmental organizations, and people's daily lives.
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The course focuses on the intersection between business culture and sustainable practices in the European context. It analyzes strategic business frameworks to assess the environmental impact of business activities, highlighting the emerging paradigm of circular economy and economic development. It also discusses cultural differences between European countries exploring the particularities of the regions of the North, the Mediterranean, and the new Eastern Europe.
This course is also referred to as Culture and Sustainability for Companies in Europe.
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This course focuses on different ways of writing about politics through critical analysis. Topics include: the quarrel between the ancients and the moderns; power in suspense and the vertigo of democracy; the literary genres of political thought; philosophy of history and political philosophy; philosophy, politics, and religion in contemporary Spain; totalitarianism and democracy.
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This course examines the age and literary style of Spanish literature in the 18th and 19th century by placing them in the larger context of the rest of European literature using selected literary works to explore the historical and literary importance of this period. Topics discussed include aesthetics; controversy and reform; romanticism; natural realism; the enlightenment and neoclassicism; ideas and literary genres of 18th century Spain; modern to vanguard poetry; prose and drama of the Silver Age; literature, post-war, and exile; and literary creation and post-modernity.
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This course delves into the fundamental principles of Celestial Mechanics and current topics in Astrodynamics, using mathematical tools to analyze problems and apply strategies and techniques to achieve results.
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This course explores the role of the media in contemporary liberal democracies and the actors who intervene in the process of political communication: governments, political parties, journalists, interest groups, and social movements. It also focuses on the main theories on the social influence of the media and how to run an electoral campaign (interviews, debates, polls, ads, etc.)
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This course provides knowledge and tools to effectively communicate and overcome challenges in an increasingly multicultural environment. Topics include: verbal, para-verbal, and non-verbal communication; cultural identity, values, stereotypes, and self-awareness; intercultural sensitivity; intercultural communication in various professional fields including health and education.
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This course focuses on the fundamentals of artificial intelligence and understanding the implications of these techniques in creative processes and in society as a whole. It discusses the intersection of technology, creativity, and culture, and how AI can contribute to these areas. This course examines the potential of AI as a tool for artistic expression and creativity but also the ethical implications of AI, particularly in the context of art, culture and society.
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This course offers a study of basic linguistic elements to address everyday situations with predictable content. It focuses on linguistic skills in oral comprehension and expression, as well as in reading and writing texts with a simple syntactic structure. In this course, students use simple structures to communicate information on the most common everyday topics. At the end of this course, students will have reached level A1.1 or A1.2 of the Common European Framework of Reference for Languages. Note that the ¨II¨ in the Spanish title of the course (Francés II) refers to the semester in which students can take it, not the level.
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This course offers a study of the basic phenomena of classical physics including fundamental concepts of fluids, thermodynamics, and waves. Topics include: fluid statics; fluid dynamics; calorimetry; heat transfer; thermodynamics of an ideal gas; wave motion; superposition of waves; sound waves.
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