Trinity College Dublin

The course provides future marketers with a fundamental understanding of digital marketing tools and techniques and helps them to become proficient in digital marketing practice. Practical assignment include the development of a digital marketing plan for a hypothetical company by formulating a digital marketing strategy, including the planning of campaigns.

In this course, students engage in practical fieldwork to map, measure, and describe saltmarsh geomorphology, ecology, and the action of biophysical processes that shape coastal wetlands through a mini-project carried out on the wetlands in Dublin Bay. In this endeavor, they place particular emphasis on the socio-economic and political dimension of saltmarsh restoration in an urban context.

This course draws from sociological, anthropological, and psychological theory to provide a contemporary view of consumer behavior that moves beyond predominant behaviorist approaches to the subject area.  Students are introduced to research methods for studying consumer behavior, while also putting these methods into action to examine their own consuming behavior and others'.  They consider the multi-sensory nature of consumption, asking themselves why sight, sound, taste, touch, and smell are so important in understanding how and why people consume.

This course covers the concepts, theories, and techniques of ecological innovation: Innovation within the context of the environment in which we live and are interconnected. The course is both theoretical and practical. It begins with a study of innovation. The idea of ecological innovation is explored and critiqued. Systems innovation is addressed as a core innovation process for ecological innovation, but other methods of innovation are also relevant. The latter part of the course is a group project applying an innovation methodology in a business context.  

This course considers how technology may influence the transmission of languages and the implications this may have for minority or endangered languages. 

This course provides students with a systematic introduction to the transformation of work in the context of rapidly changing aspects of labor markets in advanced market economies. The changing structure of labor markets is associated with new technologies, deregulation, flexibilization, and individualization. Students examine the increasing participation and changing position of women on the labor market. They further examine theories and empirical findings regarding the divisions of paid and unpaid labor, precariousness and impermanence, labor market participation of women. Wage and career inequality are discussed with a special emphasis on the interplay of individual decisions and formal and informal societal institutions. Students examine jobs, employers and careers/life cycle issues in a globalizing world, and the possible consequences of the rise of digitalization and artificial intelligence for the world of work.

In this course, students discuss how, findings from the study of human behavior have been applied to policy concerns in a substantive and sustained way, and how behavioral scientists are increasingly playing a much greater role in policy making across a range of sectors. 

This course engages with literary and theoretical texts that stage and reflect on the political dimensions of noise, following the transformations of its theory and practice in the course of history.

What are the trends in both globalization and development? How is our understanding of both globalization and development changing in light of the recent global economic crisis and ongoing systemic weaknesses? Students investigate the trends that are going to shape the world in the coming decades: increased interconnectedness, crises in existing economic, political, and social institutions within nations and internationally; increasing pressure on natural resources; huge demographic shifts; and a shifting in the economic and geo-political balance of power, specifically the rise of China and India, with a secondary look at Brazil. The focus of this semester is on the economic sociology of globalization and development. The second semester focuses on culture and globalization and development.