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This course offers a study of supply chain management-- how products get from raw materials into the hands of customers. It discusses concepts of procurement, logistics, inventory control, and distribution strategies from a practical standpoint.
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This course offers a study of the multifaceted aspects of conducting business across borders and within diverse cultural, economic, and geopolitical environments. Topics include: global business environments; international market entry strategies; cross-cultural management; global trade; multinational business strategies; international trade and regulatory compliance.
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This course examines the topic of branding through the lens of Barcelona. It focuses on how Barcelona strategically crafted its brand identity and global image to become a beacon of innovation and culture. The course includes field trips to iconic landmarks, business, and cultural hubs in the city to complement class topics.
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This course equips students with a deep understanding of the key factors that contribute to success when working in Japan-related global organizations. It explores how foreign employees can build trust; influence decision-making, and achieve long-term career goals. By analyzing working styles through established frameworks, the class gains insights into the complexities of Japanese business culture and its evolving landscape. Course goals include developing a deep understanding of Japanese workplace culture; decision-making and communication styles in global organizations; and building effective communication, leadership, and negotiation skills tailored for Japan-related global workplaces.
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This course focuses on the importance of transforming large volumes of data into relevant information for decision-making and business development for companies and individuals. It offers a study of the basic techniques of preprocessing and visualization of data, working with missing and atypical data, use of dimension reduction techniques, methods of supervised learning in regression and their usefulness in prediction problems, distinguishing between linear and non-linear models, and model selection methods.
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Widely used in corporate employee training, the Emotional Intelligence Quotient (EQ), which has been developed since 1990, seeks to understand and improve emotional abilities for leadership in organizations and enhances the effectiveness of career design. This course is designed to deepen students' understanding of how to develop their careers in a diversified society and organizations through lectures with guest speakers who have worked different careers. The program is structured as a practical education program for students to internalize through reality-based learning and exercises a series of employment-related events such as recruitment, training, evaluation, compensation, retirement, and post-employment career, which occur in companies and various social organizations.
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The course provides an opportunity to complete an applied business project that demonstrates an understanding of key concepts, tools, and trends in strategy, while drawing on knowledge from individual majors. It emphasizes critical and creative thinking to evaluate academic and market sources and to propose solutions to real-world business problems. The course also develops professional skills through practice in delivering presentations and writing business-quality reports.
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This course offers a study of the function of point-of-sale (POS) management in retail distribution channels, focusing on key areas like product assortment, merchandising, and store image. It discusses how consumer behavior and business objectives affect these areas. The course is divided into three main parts: 1. retailer positioning – how stores create value for customers and stand out from competitors; 2. assortment management – how stores choose and manage the products they offer; 3. store concept & merchandising – the design and layout of the store, and how different types of merchandising are used to attract customers
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This course analyzes the basic theoretical framework of global marketing based on cultural differences. The course provides the tools to answer questions such as, Why has Korean music been so successful in the global market? Why do people in Japan eat Kentucky Fried Chicken on Christmas?
Courses in Marketing (undergraduate and MBA) and Consumer Behavior (undergraduate) are relevant to this cousre
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