Business Administration

This course covers the influential factors that play a role in creating a successful marketing strategy. It focuses on the world of wine and the champagne industry in particular. It highlights the region, important players from the vine to the wine, and the production process. Finally, the course considers the marketing of luxury: what constitutes luxury, who it attracts, and how to sell it.

This course is designed to give students the critical thinking skills to assess these audiences and markets from both an economic and psychological perspective, giving students the tools to implement effective marketing strategies. Using real-world case studies, students understand how marketing intersects with other business functions to create customer and shareholder value. Through active discussion with faculty and peers students understand the key concepts and theories of marketing that enable effective market analysis - a critical element of managerial decision-making.

This course examines classical theories in persuasion, attitude change and behavior change. It includes perspectives of social psychology and communication, with a focus on equipping students with the ability of applying persuasion knowledge in various business and interpersonal contexts.

This course aims to provide deep insight into marketing in the digital environment. The first part of the course is based on lectures which consist of three parts (1) outbound marketing, i.e., companies reaching out to consumers, more specifically online advertising, (2) inbound marketing, i.e., consumers reaching out to companies; and (3) social media marketing. The second part utilizes case studies that illustrate various aspects of digital marketing. The knowledge and insights are drawn from the instructor’s practical experience as an advisor for multiple companies and teaching experience in the MBA program.

This course provides an introduction to cost accounting with emphasis on approaches and techniques for product costing, cost control, and providing financial information for managerial decision-making. Topics include the manager and management accounting, an introduction to cost terms and purposes, cost-volume-profit analysis, job costing, activity-based costing and activity-based management, master budget and responsibility accounting, flexible budgets, direct-cost variances, and management control, inventory costing and capacity analysis, allocation of support-department costs, common costs, and revenues, cost allocation: joint products and byproducts and process costing.

This course introduces students to theories and practices of international human resource management (IHRM). The course helps students critically examine the influence of national institutions and culture on the choice and effectiveness of HRM practices. Building on a discussion of the challenges and opportunities firms face in managing people and workplaces at the global level, the course helps students reflect about the role of HRM policies and practices - including global hiring, training, performance, and reward management - in achieving desired employee and organizational outcomes.

This course provides students with the knowledge of how to develop a start-up idea into a successful business model and how to a win a startup pitch. The course offers knowledge on how to start a company and push it to success. The course consists of three main parts: the structured approach, hands-on experimentation, and feedback. The structured approach is given through lectures and case studies, which serve as a compass. The hands-on experiment consists of individual and group work where students use the new concepts and implement them to their business idea. Feedback comes from interaction with successful entrepreneurs and startup scene players. Students who develop a high quality business model may be put in contact with Berlin startup supporters.

This course is to help students to

1.Understand and master the basic concepts of the general business ethics code, the law of market subjects. the law of business conduct, the law of government intervention in business activities, and the basic provisions and contents of the relevant specific sectoral laws in China, and be able to improve the ability to analyze and solve problems with empirical cases.

2. Through the systematic study of the course, students will enrich their knowledge of law and business ethics, expand their horizons, improve their knowledge structure, and respond to the requirements of society for management graduates, thus enhancing their employment competitiveness.