Business Administration

This course introduces the entrepreneurial process of the technology industry in general. It examines the fundamental aspects of launching a technology entrepreneurial venture to complement the research and development activities in science and technology. The course explores the common practices in venture development process such as opportunity identification and verification, to technology transfer and commercialization. Topics on legal subjects (intellectual properties and patent laws) and simple financing and strategic approach in the business plan are covered. Lectures by local entrepreneurs is one of the important components of this course, in order to further nurture an entrepreneurial mindset via learning from real-life examples in this specific industry of technology.

Analytics (information resulting from the systematic analysis of data) contribute significantly to smart decision-making in this Industry 4.0 era. This course promotes "System 2 thinking" via the scientific paradigm of Data, Model and Decisions for complex business and organizational problems. The course focus is on the appreciation and the applicability of select analytical tools for informed managerial decision-making rather than their technicalities. The course examines the applications arising in finance, marketing, management of human resources, supply chain management, and the media.

This course surveys the field of international business from a managerial perspective. The course briefly examines the context and environment of international business and explores the management of an international business, considering issues on both a micro- and macro-level. It also examines general issues affecting international management such as ethics, social responsibility, and women in international firms. Topics include international management in North America, China, and other countries; culture and culture gaps in international management; competitive strategies, company-situation analysis; global markets; entry market modes; international strategic alliance; multinational e-commerce; international human resource management; motivation and leadership theories; and current issues in international management. Text: Cullen and Parboteeah, MULTINATIONAL MANAGEMENT. Assessment: attendance (5%), project (13%), project presentation (10%), quizzes (27%), midterm exam (20%), final exam (25%).

This course is a continuation of Intermediate Accounting I. Topics examined include debt financing, equity financing, income taxes, leases, dilutive securities and earnings per share calculations, and derivatives and hedging activities. While the primary emphasis will be on Hong Kong practice, financial accounting and reporting practice in U.S. and China will also be discussed from time to time throughout the semester. We will also discuss the accounting principles and standards based on International Accounting Standards (IAS). Since 1993, IAS has been the basis for all new standards adopted in Hong Kong. In addition, IAS is providing the framework for the development of accounting standards in China

This course provides a comprehensive introduction to the economics and management of business firms. After an overview of the main theories of firms, the course equips students with the main analytical tools used in managerial accounting. Then the course provides a comprehensive analysis of corporate strategic decisions. The course blends theoretical and analytical approaches with real-life insights and applications from the business sector. Students are encouraged to take an active part in the learning process. The course discusses topics including the structure and governance of firms, an introduction to business economics, theories of the firm and stakeholders and shareholders, agency and corporate governance mechanisms, financial statements, measuring performance through financial ratios, strategic analysis and managerial decisions, economies of scale and production capacity, economies of scope and diversification decisions, vertical integration, the competitive environment and market structures and industries, creating and sustaining the competitive advantage, organizations and values, organizational structures, incentives and organizational behavior, and leaders and top management teams. This course includes a written final exam.

This course discusses marketing issues faced by global companies. The course starts by defining what are marketing, (national) culture, and internationalization, before moving to the concrete steps of the internationalization process.

This course discusses the fundamentals of Place Branding, its challenges, and its main foci of action with Barcelona as the primary case study. It also explores the role and contribution of the different stakeholders in building contemporary city brands.

This course offers a study of the strategic role of branding. It examines the key principles of building enduring brands in competitive markets and creating market value. This course discusses the latest research in brand management and reviews case studies of brand successes and missteps.

This course is based on role-playing. Students take a specific role in their company and collaborate with the other managers in order to run the business, through Rialto, an online business game on global supply chain management. With Rialto students have a complete view of the relationship between supply chain decisions and company's results; they experience the complexity of functional versus process decisions and face competition among different firms and players. The business game develops over 12 runs (each run lasts 50 minutes) that correspond to 12 months of the scenario. In each run students have to take a set of supply chain decisions. Students complete assignments regarding strategy and performance analysis.