Business Administration

The course addresses the following topics: (1) theories of organizational learning (OL) (definition of workplace OL, OLW early practical approaches, OL and managerial/organizational cognition, and cognitive vs socially situated learning theory (2) OL studies in different areas of business and management practice (OL and innovation practices, strategy-as-practice, change management, and knowledge management (3) wider contexts of OL (postmodernity knowledge society, recent OL concepts, and OL futures).

The course explores the international frontiers of international trade studies at the enterprise level, Topics include the development of international trade theory and empirical research from the perspective of enterprises; individual enterprises in a dynamic open economy; the motivations, mechanisms, and influences of internationalization choices (trade, investment, outsourcing, etc.) when pursuing their own development and maximizing profits.

This introductory marketing course explores the underlying marketing process and consumer characteristics, the development of marketing opportunities and strategies, and how companies manage their products, pricing, promotion, and marketing channels. It consists of short lectures, class discussion, video case analyses, problem sets, and a group project. Topics include the marketing concept and the environment; strategic market planning, marketing research; consumer behavior; segmentation, targeting, and positioning; managing products and brands; pricing; marketing channels; integrated marketing communications; promotion strategies; and developing new products and services. Text: Philip Kotler and Gary Armstrong, PRINCIPLES OF MARKETING. Assessment: group marketing plan project (40%), group case study (10%), class participation (15%), final exam (40%).

This course offers a study of leadership techniques. Topics include: business management and the role of managers; management of people, ethics, and diversity in organizations; how to motivate people in organizations; leading individuals and teams, inclusive leadership. 

The course establishes a foundation for understanding and analyzing information and information systems in organizations. It provides an overview of technical and organizational aspects of decision support systems (DSS), including individual, group, and organizational DSS as well as executive information systems (EIS). Management of DSS and EIS within the end-user computing environment are also discussed. The course covers more recent technologies, including Data Warehouse / Data Mining, and OLAP technologies. The course is design-oriented and emphasizes conceptual foundations of DSS and EIS, but DSS software reviews, demonstrations, laboratory lessons, and case examples are also included.

The course offers an introduction to all aspects of sustainable business management including global sustainable models, trade, industry, consumption, trends, strategies, key sectors, policy, and more. It examines the vision and tools required to effectively manage all of the challenges that new sustainable business models currently demand.

This course offers an advanced study of business analytics techniques. Topics include: fundamentals of statistical software; multidimensional data; review of elements of statistics; simulation techniques; case studies. Students are expected to have completed coursework in statistics and math for economics.

This is a graduate level course that is part of the Laurea Magistrale program. The course is intended for advanced level students only. Courses in the LM in Business Administration degree program are typically not available to UCEAP exchange students. Enrollment in this course is by consent of the instructor. The course refers to the most important variables for international marketing and marketing mix investments in different markets. The course explores the following questions: what is the difference between managing a domestic market and a multinational portfolio of businesses; what are the methods to analyze foreign markets and consumers; what are success stories of international marketing strategies useful to companies that are internationalizing their business?