Business Administration

The course presents how the basic theories and methodological tools of marketing fit into the different phrases of business activities, including new product, concept screening, product development, and market introduction. The course covers the management system of new product development from the perspective of marketing. The course provides an introduction to the new product development process; a systematic description of the strategic thinking of new product development; discussion of business activities related to product conception; discussion of theoretical knowledge related to product concept evaluation and methodological tools; discussion of relevant business activities during the product development design phase; and discussion of relevant business activities for new products entering the market.

This course examines the basics of investment project appraisal and business valuation, as well as the concept of capital structure and average cost of financing.

"I believe the metaverse is the next chapter for the internet." Facebook CEO Mark Zuckerberg described the metaverse as an “embodied Internet” that gives one a “feeling of presence.” He believes in the metaverse so much as to change Facebook’s name to Meta Platforms on 2021/12/01. However, the dream of the coming era of Metaverse has been disappointing; the stock price of Metaverse fell more than 60% since then, and in November 2022, Zuckerberg announced a massive layoff of 11,000 jobs about 13% of the Meta workforce.

This course is an introductory course to the 3D creation for the Meta Universe or Metaverse. It teaches what the “metaverse” means and instructs basic 3D skills to create 3D objects and avatars, thereby experiencing the merging of the virtual and reality 3D world. The course is divided into three parts:
(A) 3D Foundation
Topics: Introduction to 3D Graphics and Rendering, Meta Universe (Metaverse), Virtual Reality (VR) and Augmented Reality (AR).
(B) 3D Creation
Topics: 3D open source tool Blender, 3D Character Creation, Modeling, Unwrapping and Texturing, Rigging and Walk Cycle, Avatar, 3D scan, and Animation
(C) 3D Case Study and Project
Topics: case studies 3D applications, Metaverse platforms, and 3D team projects.
 

Other useful course information:

1. The 3D tools for this course are free, open-source, and cross-platform tools. No costs to students.
2. This course is for both information technology/management students and non-technical majors.
3. Guest speakers from 3D professional fields will share their experiences in class and help demonstrate 3D tools and advise on 3D group projects.

This course introduces the basic theory of industrial organization (IO). The knowledge of industrial organizations can be applied in many fields, such as corporate strategy, regulation, antitrust or competition policy, and industrial policy. The course covers how to analyze the operation of an imperfectly competitive market, why companies should make strategic choices, and the impact of these corporate strategies on social welfare. The competitive strategies discussed include price competition, production competition, product differentiation, advertising and promotional activities, price discrimination, bundling, collusion, block entry, mergers and acquisitions, and vertical contracts. Based on the introduction of the basic model (Berchuande competition, Cournot competition, Hotelling competition), this course discusses the above competition strategy and the corresponding anti-monopoly policy in detail.