Business Administration

This course examines the decisions and processes involved in the development of an integrated marketing plan. It covers the benefit of an integrated marketing plan and its importance to marketers; each element of the promotional mix; the advantages and disadvantages of each element of the promotional mix; how each element of the promotional mix can be implemented; objectives for a campaign; developing a budget; and creating marketing messages appropriate for broadcast, print, direct marketing and social media.

This course introduces the theory and practice of investment management. It covers the basic logic of investment optimization, function and structure of financial markets, evaluation of individual bonds and securities, and derivatives markets. Topics include asset categories, asset allocation methods, asset portfolio optimization, stock and bond valuation, and the use and valuation of derivative assets.

The course introduces the basics of managerial communication theories and strategies: audience analysis, communicator credibility, message construction, channel choice and organizational context. Primary focus of the course involves (but not limited to) Interpersonal Communication Skills, Active Listening Skills and Reflective Responses, Organizational Communication and Network, Stakeholder Theory and System Theory, Crisis Communication and Management, Negotiation Strategies and Tactics, Effective Presentation Skills, Cross-cultural Communication and Management, Managerial Writing Strategies and Techniques, Public Relations Management, etc.  

Students will study communication theories and discuss business cases in order to analyze and understand the strategic thinking of managerial communication and to apply the skills in communicating with others both within and outside the organization. 

Business today is by all measures - global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course consists of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries and regions, including a general overview of global business environment, foreign direct investment, and entry strategies. The class also discusses the management of global market and reviews several case studies that epitomize the issues involved in today's global world. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but also includes guest speakers, video clips, class discussion and readings on current issues.

The course provides an overview of China's financial market. It examines the history and development, as well as the current status and future prospects of China's capital market. It covers the behavioral characteristics of Chinese market participants, the regulatory system, and taxation and accounting systems. Other topics include securities, tax policy changes, transaction cost and property rights, family business inheritance, the impact of China's accounting policy changes, and behavioral finance.

Creating a true brand is one of the most powerful things any company can do to enhance its market power. When a product-commodity becomes a brand, its use value is imbued with symbolic value that consumers deploy in constructing and maintaining their identities. This course draws on a diverse set of theories to understand current issues in brand management rather than merely relying on the cognitive, information-processing approach to branding.