Business Administration

Emerging markets (EMs) have been the growth engine for the global economy in the past 20 years. Recently, however, they have shown signs of fatigue and been hit hard by the C-19. In addition, new markets in terms of new emerging industries are also considered as EMs in this class. The primary goal of this course is to analyze EMs in various way to come up with winning strategies there. Another goal is making students a better communicator as they present Harvard Business Review(HBR) articles and term-project; and they’ll become effective global managers as a result. Understanding EMs - both in terms of geography and industry - is the primary assignment of the course. The framework to understand, analyze, and develop EMs, risk management tool, various strategic guidelines suggested mainly by HBR articles, etc. are covered in the class.

The course investigates the concepts, tools, and practices of entrepreneurial management. It concentrates on the entrepreneurial context; mindset; action; and growth. Entrepreneurship is a state of mind that can break old ways of doing business to create more value with limited resources. It is also a business process in which we rethink the existing system and develop a new solution for customers in the market.

A marketing channel is a set of interdependent organizations involved in the process of making product or service available for use or consumption. The class discusses why do marketing channel exist and change? What is the work of marketing channels? What are Channel flows and Who are Channel members?

In the 21st century, no one is exempt from Brand Management. Celebrities and consumer brands, politicians, and even nations are engaged in managing perceptions to persuade others in order to achieve their goals. How do we create, project, and then leverage brand identity? What are the techniques of brand management in our complex contemporary society? How does technology change our approach to brand management and understanding? This course provides students an overview of the history of brand management, as well as an overview on brand development, research, and management structures for sales, marketing, and advertising, and will explore techniques of persuasion. It examines how brands influence perceptions in order to retain power. It will review specifics of brand equity and brand identity, the techniques of storytelling, and marketing by association. The course considers the winners and losers of the branding game by exploring examples from business, politics, and celebrity.

This course examines how to cultivate an entrepreneurial mind set and turn ideas into business ventures. It covers intellectual property rights, financial planning, business planning, self-promotion, and how to sell an idea.

This course integrates the theory and practice of innovation and entrepreneurship. The course has been organized as a capstone course, to be taken in the final semester of the business and management undergraduate program. The course draws together learning from several functional areas that students have already covered within the program (e.g. marketing, human resources, strategy, finance etc.), and they place these within the larger context of innovation and entrepreneurship in organizations.