Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9
COURSE DETAIL
DIGITAL MARKETING
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
124
UCEAP Course Suffix
UCEAP Official Title
DIGITAL MARKETING
UCEAP Transcript Title
DIGITAL MARKETING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides a study of the tools and concepts needed to analyze the online marketing environment and design a competitive marketing strategy. Topics covered include: market research, measurement and analytics; consumer behavior; search engine optimization; social network communication and content marketing; search engine marketing; E-commerce; marketing plan and the digital context.
Language(s) of Instruction
Host Institution Course Number
13481
Host Institution Course Title
MARKETING DIGITAL
Host Institution Course Details
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Grado en Administración de Empresas
Host Institution Department
Economía de la Empresa
Course Last Reviewed
2024-2025
COURSE DETAIL
PRINCIPLES OF INVESTMENT
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics
Business Administration
UCEAP Course Number
132
UCEAP Course Suffix
UCEAP Official Title
PRINCIPLES OF INVESTMENT
UCEAP Transcript Title
INVESTMENT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course provides an introduction on the theory and practice of investment management. It covers various asset classes, the method of asset allocation, the optimization of asset portfolio, the valuation of stocks and bonds, and the use and valuation of derivative assets. Other topics include the logic of investment optimization, function and structure of financial markets, evaluation of individual securities, application of derivatives trading, and principles of controlling market risks with derivatives.
Language(s) of Instruction
Host Institution Course Number
ECON130031
Host Institution Course Title
PRINCIPLES OF INVESTMENT
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics
Course Last Reviewed
COURSE DETAIL
BUSINESS ADMINISTRATION
Country
Spain
Host Institution
University of Barcelona
Program(s)
University of Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
102
UCEAP Course Suffix
UCEAP Official Title
BUSINESS ADMINISTRATION
UCEAP Transcript Title
BUSINESS ADMIN
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines the fundamentals of business administration. It evaluates the functions and abilities of business organization; business planning; the organic structure of businesses; human resources; business control; a normative and descriptive study of decision-making; decisions concerning supplies, logistics, and economic factors; and marketing.
Language(s) of Instruction
Spanish
Host Institution Course Number
363654
Host Institution Course Title
ADMINISTRACIO DE L'EMPRESA
Host Institution Course Details
Host Institution Campus
Facultad de Economia y Empresa, Campus Nord
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economia y Empresa
Course Last Reviewed
COURSE DETAIL
ENTREPRENEURSHIP
Country
United Kingdom - Scotland
Host Institution
University of Glasgow
Program(s)
Scottish Universities,University of Glasgow
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
104
UCEAP Course Suffix
UCEAP Official Title
ENTREPRENEURSHIP
UCEAP Transcript Title
ENTREPRENEURSHIP
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course introduces students to the core concepts of entrepreneurship in multiple contexts. It provides students with knowledge of the defining features of entrepreneurship and an understanding of current issues at both an individual and societal level. The course is intended to be a foundation for advanced studies in entrepreneurship.
Language(s) of Instruction
English
Host Institution Course Number
MGT2014
Host Institution Course Title
ENTREPRENEURSHIP
Host Institution Course Details
Host Institution Campus
University of Glasgow
Host Institution Faculty
Host Institution Degree
Host Institution Department
Adam Smith Business School
Course Last Reviewed
COURSE DETAIL
HUMAN RESOURCES
Country
Spain
Host Institution
University of Barcelona
Program(s)
University of Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
134
UCEAP Course Suffix
UCEAP Official Title
HUMAN RESOURCES
UCEAP Transcript Title
HUMAN RESOURCES
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines the strategy, structure and culture of human resources and issues of management, hiring, training and development, and compensation.
Language(s) of Instruction
Spanish
Host Institution Course Number
363661
Host Institution Course Title
RECURSOS HUMANS
Host Institution Course Details
Host Institution Campus
Campus Nord
Host Institution Faculty
Facultad de Economia y Empresa
Host Institution Degree
Host Institution Department
Departamento de Empresa
Course Last Reviewed
COURSE DETAIL
MASTERING ENTREPRENEURSHIP
Country
United Kingdom - England
Host Institution
University College London
Program(s)
University College London
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
144
UCEAP Course Suffix
UCEAP Official Title
MASTERING ENTREPRENEURSHIP
UCEAP Transcript Title
MASTER ENTREPRNSHIP
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course examines the criteria for success of a new business, and business planning and thinking through the necessary resources for the new business. The course consists of two distinct elements: core lectures and guest lectures. The core lectures critically examine theories of entrepreneurship and discuss facets of entrepreneurship in an analytical fashion, whilst the guest lectures introduce students to practitioners of entrepreneurship to give a rounded appreciation of the subject.
Language(s) of Instruction
English
Host Institution Course Number
MSIN0053
Host Institution Course Title
MASTERING ENTREPRENEURSHIP
Host Institution Course Details
Host Institution Campus
University College London
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management Science
Course Last Reviewed
2018-2019
COURSE DETAIL
CONSUMER BEHAVIOR
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
111
UCEAP Course Suffix
UCEAP Official Title
CONSUMER BEHAVIOR
UCEAP Transcript Title
CONSUMER BEHAVIOR
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course examines the full range of consumer behavior in the context of the incredibly dynamic environment in which we live. The contents can be divided into four parts: background and tools for a strong and comprehensive understanding of the consumer behavior principles that follow; consumer as an individual; social and cultural dimensions of consumer behavior; and various aspects of consumer decision making. Text: Leon G. Schiffman and Leslie Lazar Kanuk, CONSUMER BEHAVIOR; and several cases, articles, and references. Assessment: in-class participation, group project, final exam.
Language(s) of Instruction
English
Host Institution Course Number
MANA130055.01
Host Institution Course Title
CONSUMER BEHAVIOR
Host Institution Course Details
Host Institution Campus
Fudan University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed
2022-2023
COURSE DETAIL
FINANCIAL STATEMENT ANALYSIS
Country
United Kingdom - England
Host Institution
University of Manchester
Program(s)
University of Manchester
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
112
UCEAP Course Suffix
UCEAP Official Title
FINANCIAL STATEMENT ANALYSIS
UCEAP Transcript Title
FIN STATEMNT ANALYS
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course is concerned with various aspects of the analysis and interpretation of financial statements. In addition to examining the basic techniques of financial analysis, such as accounting and financial ratio analysis, the course places the interpretation and understanding of financial statements into a broader context by: considering the information needs of different stakeholders; linking the interpretation of financial statements to an organization's core strategies, risks, and opportunities; examining the role and importance of narrative reporting, and providing perspectives on the quality and reliability of accounting information.
Language(s) of Instruction
English
Host Institution Course Number
BMAN 20081
Host Institution Course Title
FINANCIAL STATEMENT ANALYSIS
Host Institution Course Details
Host Institution Campus
University of Manchester
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed
2019-2020
COURSE DETAIL
ANALYSIS AND DECISION MAKING
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Sociology
Business Administration
UCEAP Course Number
51
UCEAP Course Suffix
UCEAP Official Title
ANALYSIS AND DECISION MAKING
UCEAP Transcript Title
DECISION MAKING
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
This course explores decision-making including identify problems and make diagnoses in complex situations, the stages and tools for decision-making, evaluating diverse alternatives for a problem, and communicating problems and decisions.
Language(s) of Instruction
English
Host Institution Course Number
14506
Host Institution Course Title
ANÁLISIS Y TOMA DE DECISIONES
Host Institution Course Details
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Grado en Estudios Internacionales
Host Institution Department
Materias transversales
Course Last Reviewed
2022-2023
COURSE DETAIL
INTRODUCTION TO FINANCIAL ACCOUNTING
Country
Canada
Host Institution
McGill University
Program(s)
McGill University
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Economics
Business Administration
UCEAP Course Number
21
UCEAP Course Suffix
UCEAP Official Title
INTRODUCTION TO FINANCIAL ACCOUNTING
UCEAP Transcript Title
INTRO FINANCE ACCT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
The course explores the role of financial accounting in the reporting of the financial performance of a business. The course introduces principles, components, and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements, and the analysis of financial results.
Language(s) of Instruction
English
Host Institution Course Number
MGCR 211
Host Institution Course Title
INTRODUCTION TO FINANCIAL ACCOUNTING
Host Institution Course Details
Host Institution Campus
MANAGEMENT
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed